ESCP ALUMNI magazine - #204 - Novembre 2023 - 47

Campus ❙ École
Teamwork: the secret to ESCP's
unique model
The 50th
anniversary of ESCP's European
model provides an opportunity to reflect on
the School's history, milestones, and achievements.
And what would ESCP's heritage
be without its international academic team?
Prior to her appointment as Dean of the
Berlin campus, Prof. Tran had spent considerable
time on each of ESCP's campuses,
which allowed her to gain a deep, firsthand
understanding of the school's European
model. Indeed, Prof. Tran's journey at ESCP
as an advocate for the European model
began in 2006, when she joined the School's
Paris campus and quickly became involved
in teaching across the campuses.
" Although Paris-based, I immediately volunteered
to teach on all other campuses, primarily
for our Executive MBA programme but
also for other master programmes or executive
workshops, " she explains. " Then, when
I was elected faculty coordinator between
2013 and 2015, I contributed to the School's
Europeanisation by implementing regular
European meetings including colleagues from
all campuses in a time where Zoom did not
exist! Together, we started implementing common
European-based processes. "
Thanks to the commitment of ESCP's
faculty and staff, the School's unique model
was brought to life. " Seeing all energy converging
towards this worthy goal of making our
unique model a reality for hundreds of students
and participants, and ensuring all teams
cohesively work together in our mini-European
community, with all the complexities it entails,
surely account for the most rewarding years of
my career, " adds Prof. Tran.
Adapting the European model to
maintain excellence
As Dean of the Berlin campus, Prof.
Véronique Tran now experiences the
School's European model at a whole new
level. " I can see the delicate balance that needs
to be achieved day after day between a strong
European school culture that keeps us united
whilst operating in different local markets and
different competitive landscapes, " she explains.
As ESCP Business School looks to the future,
its European model will continue to evolve
to meet the needs of students in an increasingly
interconnected and rapidly changing
world. As Prof. Tran noted: " ESCP's model
is largely European, but we also benefit from
a wide number of academic partnerships
ESCP Alumni Magazine numéro 204 ❙ NOVEMBRE 2023
all over the world, providing our students
amazing opportunities to multiply learning
experiences. We also opened a branch campus
in Dubai, a vibrant economical platform
bridging East and West " highlighting the
School's global reach.
Along with its unique European model,
ESCP's commitment to fostering global
citizenship, addressing emerging challenges
such as digital transformation and sustainable
development goals, and adapting
to different cultural and business environments
will continue to set it apart from
other business schools.
" I am proud of our collective achievement in
making our European model such a success, "
concludes Professor Tran. " And the rankings
prove it. " Indeed, ESCP's unique educational
model has earned its recognition in the 2022
Financial Times European Business Schools
Ranking, placing it third among the top 95
business schools in Europe.
Where will the next 50 years lead? " If the
last two hundred years are any indication, the
possibilities are infinite. "
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ESCP ALUMNI magazine - #204 - Novembre 2023

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