ESCP ALUMNI magazine - #204 - Novembre 2023 - 39

Campus ❙ École
Harnessing AI to accelerate
digital transformation
D
igital transformation is no longer
a choice but a necessity for
companies today. The ability to
harness digital technologies and leverage
data-driven insights to improve operational
efficiency, and foster innovation through
the creation of novel products and services,
is crucial. One core driver of digital
transformation is artificial intelligence
(AI), including generative AI, which can
create content that closely replicates human
output.
It not only accelerates content creation, but
can enhance marketing efforts, and enable
more personalised customer experiences.
With its ability to analyse vast amounts
of data, automate processes and deliver
valuable insights in a conversational format,
generative AI is set to change the way organisations
embark on their digital transformation
journeys.
But while everyone is talking about generative
AI, the applications of AI for digital
transformation reach far beyond the generation
of text and images. In this article, we
are going back to the basics to look at how
to harness the benefits of AI in all its forms.
However, along with these opportunities
come inherent risks. AI systems of any
kind are susceptible to biases. Moreover,
the ethical implications of AI, such as the
impact on transparency and accountability,
require careful consideration.
To help organisations navigate these pitfalls
and unlock the value of AI in their digital
ESCP Alumni Magazine numéro 204 ❙ NOVEMBRE 2023
transformations, we spoke with Maryia
Dvaretskaya, a Managing Consultant
at Capgemini Invent, and a 2017 Master
of European Business (now MBA in
International Management) graduate of
ESCP.
Realise the advantages of AI
There are several key benefits that companies
can expect from integrating AI into
their digital transformation roadmaps, our
expert tells us - starting with optimisation.
" The classic example is improving the efficiency
and effectiveness of a supply-chain
network, to reduce costs while maintaining
a high level of service, " she says. AI algorithms
can analyse historical data, market
trends and customer behaviour to generate
more accurate demand forecasts or
❙ 39
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ESCP ALUMNI magazine - #204 - Novembre 2023

Table des matières de la publication ESCP ALUMNI magazine - #204 - Novembre 2023

Editorial
Sommaire
NEWS
Zapping
Ils/elles bougent ! Sally MENASSA (MS 09), Erkki MAILLARD (ESCP 96), Anne MORNET (EAP BE 94), Gilles BOGAERT (ESCP 91)
Agenda/Carnet
DOSSIER
- Un slasheur sachant slasher
- Interview Expert, Fabienne OLIVIER (EMBA 2000) décrypte les évolutions des modes de travail
CARRIÈRES
Coaching - Assiste-t-on à la fin des marques ? Par Cyril BLADIER, Président de Business-on-Line
Grand entretien - Cécile COUTENS (ESCP 95), Présidente de Royal Canin
Parcours Singulier - Louise CABIAC (MiM 20), les pieds sur le tarmac
Créateurs - Thomas GROELL (MiM 16), Fondateur de JIB qui met la technologie au service des personnes en situation de handicap
RÉSEAU
Échos du réseau - Groupe Digital & Business, l’humain avant les données
Échos du réseau - Sustainability at the center of activities of Canada Group
Échos du réseau - Une belle fête pour les 25 ans de la Promo ESCP 98
Échos du réseau - Week-end de retrouvailles à Bruxelles pour la Promo EAP BE 95
Échos du réseau - À lire
CAMPUS
École - Harnessing AI to accelerate digital transformation
École - Brèves
École - Celebrating 50 years of ESCP’s European model
École - New edition of impact papers addressing how technologies are transforming our lives
Fondation - Interview Thibault BASQUIN (ESCP 01)
CULTURE
Food & Wine - Cantenac Brown, le grand cru de Tristan LE LOUS (MiM 04)
Green is Good - Constance CORDIER (MiM 21) s’engage pour réveiller les consciences
Sport - The Fantastic Four, EAP’s legendary rowing team
Questionnaire de Proust - Cécile COUTENS (ESCP 95), Présidente de Royal Canin
LA VIE DES ENTREPRISES
ESCP ALUMNI magazine - #204 - Novembre 2023 - Couverture
ESCP ALUMNI magazine - #204 - Novembre 2023 - Pub1
ESCP ALUMNI magazine - #204 - Novembre 2023 - Editorial
ESCP ALUMNI magazine - #204 - Novembre 2023 - Sommaire
ESCP ALUMNI magazine - #204 - Novembre 2023 - 3
ESCP ALUMNI magazine - #204 - Novembre 2023 - NEWS
ESCP ALUMNI magazine - #204 - Novembre 2023 - Zapping
ESCP ALUMNI magazine - #204 - Novembre 2023 - 6
ESCP ALUMNI magazine - #204 - Novembre 2023 - 7
ESCP ALUMNI magazine - #204 - Novembre 2023 - Ils/elles bougent ! Sally MENASSA (MS 09), Erkki MAILLARD (ESCP 96), Anne MORNET (EAP BE 94), Gilles BOGAERT (ESCP 91)
ESCP ALUMNI magazine - #204 - Novembre 2023 - 9
ESCP ALUMNI magazine - #204 - Novembre 2023 - 10
ESCP ALUMNI magazine - #204 - Novembre 2023 - 11
ESCP ALUMNI magazine - #204 - Novembre 2023 - Agenda/Carnet
ESCP ALUMNI magazine - #204 - Novembre 2023 - 13
ESCP ALUMNI magazine - #204 - Novembre 2023 - - Un slasheur sachant slasher
ESCP ALUMNI magazine - #204 - Novembre 2023 - 15
ESCP ALUMNI magazine - #204 - Novembre 2023 - 16
ESCP ALUMNI magazine - #204 - Novembre 2023 - 17
ESCP ALUMNI magazine - #204 - Novembre 2023 - 18
ESCP ALUMNI magazine - #204 - Novembre 2023 - 19
ESCP ALUMNI magazine - #204 - Novembre 2023 - - Interview Expert, Fabienne OLIVIER (EMBA 2000) décrypte les évolutions des modes de travail
ESCP ALUMNI magazine - #204 - Novembre 2023 - 21
ESCP ALUMNI magazine - #204 - Novembre 2023 - CARRIÈRES
ESCP ALUMNI magazine - #204 - Novembre 2023 - Coaching - Assiste-t-on à la fin des marques ? Par Cyril BLADIER, Président de Business-on-Line
ESCP ALUMNI magazine - #204 - Novembre 2023 - Grand entretien - Cécile COUTENS (ESCP 95), Présidente de Royal Canin
ESCP ALUMNI magazine - #204 - Novembre 2023 - 25
ESCP ALUMNI magazine - #204 - Novembre 2023 - 26
ESCP ALUMNI magazine - #204 - Novembre 2023 - 27
ESCP ALUMNI magazine - #204 - Novembre 2023 - Parcours Singulier - Louise CABIAC (MiM 20), les pieds sur le tarmac
ESCP ALUMNI magazine - #204 - Novembre 2023 - 29
ESCP ALUMNI magazine - #204 - Novembre 2023 - Créateurs - Thomas GROELL (MiM 16), Fondateur de JIB qui met la technologie au service des personnes en situation de handicap
ESCP ALUMNI magazine - #204 - Novembre 2023 - 31
ESCP ALUMNI magazine - #204 - Novembre 2023 - RÉSEAU
ESCP ALUMNI magazine - #204 - Novembre 2023 - Échos du réseau - Groupe Digital & Business, l’humain avant les données
ESCP ALUMNI magazine - #204 - Novembre 2023 - Échos du réseau - Sustainability at the center of activities of Canada Group
ESCP ALUMNI magazine - #204 - Novembre 2023 - Échos du réseau - Une belle fête pour les 25 ans de la Promo ESCP 98
ESCP ALUMNI magazine - #204 - Novembre 2023 - Échos du réseau - Week-end de retrouvailles à Bruxelles pour la Promo EAP BE 95
ESCP ALUMNI magazine - #204 - Novembre 2023 - Échos du réseau - À lire
ESCP ALUMNI magazine - #204 - Novembre 2023 - CAMPUS
ESCP ALUMNI magazine - #204 - Novembre 2023 - École - Harnessing AI to accelerate digital transformation
ESCP ALUMNI magazine - #204 - Novembre 2023 - 40
ESCP ALUMNI magazine - #204 - Novembre 2023 - 41
ESCP ALUMNI magazine - #204 - Novembre 2023 - École - Brèves
ESCP ALUMNI magazine - #204 - Novembre 2023 - 43
ESCP ALUMNI magazine - #204 - Novembre 2023 - 44
ESCP ALUMNI magazine - #204 - Novembre 2023 - 45
ESCP ALUMNI magazine - #204 - Novembre 2023 - École - Celebrating 50 years of ESCP’s European model
ESCP ALUMNI magazine - #204 - Novembre 2023 - 47
ESCP ALUMNI magazine - #204 - Novembre 2023 - École - New edition of impact papers addressing how technologies are transforming our lives
ESCP ALUMNI magazine - #204 - Novembre 2023 - 49
ESCP ALUMNI magazine - #204 - Novembre 2023 - Fondation - Interview Thibault BASQUIN (ESCP 01)
ESCP ALUMNI magazine - #204 - Novembre 2023 - 51
ESCP ALUMNI magazine - #204 - Novembre 2023 - 52
ESCP ALUMNI magazine - #204 - Novembre 2023 - 53
ESCP ALUMNI magazine - #204 - Novembre 2023 - CULTURE
ESCP ALUMNI magazine - #204 - Novembre 2023 - Food & Wine - Cantenac Brown, le grand cru de Tristan LE LOUS (MiM 04)
ESCP ALUMNI magazine - #204 - Novembre 2023 - 56
ESCP ALUMNI magazine - #204 - Novembre 2023 - Green is Good - Constance CORDIER (MiM 21) s’engage pour réveiller les consciences
ESCP ALUMNI magazine - #204 - Novembre 2023 - 58
ESCP ALUMNI magazine - #204 - Novembre 2023 - 59
ESCP ALUMNI magazine - #204 - Novembre 2023 - Sport - The Fantastic Four, EAP’s legendary rowing team
ESCP ALUMNI magazine - #204 - Novembre 2023 - 61
ESCP ALUMNI magazine - #204 - Novembre 2023 - Questionnaire de Proust - Cécile COUTENS (ESCP 95), Présidente de Royal Canin
ESCP ALUMNI magazine - #204 - Novembre 2023 - LA VIE DES ENTREPRISES
ESCP ALUMNI magazine - #204 - Novembre 2023 - 64
ESCP ALUMNI magazine - #204 - Novembre 2023 - 65
ESCP ALUMNI magazine - #204 - Novembre 2023 - 66
ESCP ALUMNI magazine - #204 - Novembre 2023 - 67
ESCP ALUMNI magazine - #204 - Novembre 2023 - 68
ESCP ALUMNI magazine - #204 - Novembre 2023 - 69
ESCP ALUMNI magazine - #204 - Novembre 2023 - 70
ESCP ALUMNI magazine - #204 - Novembre 2023 - 71
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