ESCP ALUMNI magazine - Special Issue 2022 - 60

Campus ❙ School
opportunity to be as creative as possible without
risk, but now it was time to put these
skills to the test.
While strategising with her key
seamstress, Genta hit on an idea that
would prove to be the saving grace
of her business.
" That day I was wearing a headband, and
that was it. It's small, it's trendy. I saw Kate
Middleton wearing a headband at Archie's
christening, and thought, let's do that! "
With a concept that her seamstress could
work on from home, the pair set about
gathering as much fabric as possible before
the lockdown started on 23rd
March. The
instructions were simple: one month to
make as many headbands as possible,
and they had to be perfect. No stains, no
pulled threads. While her seamstress worked,
Genta focused on creating the brand
and setting up a website through which the
headbands could be sold.
" Honestly, it was so exciting. I didn't have time
to think about COVID-19. It took me a year to
create Alexia Alterations; it took me one month
to launch the headbands. It's surreal what you
can do when you have to. And really fun! "
Géraldine London launched in April
and turned a profit in just three
weeks.
Doing everything in-house - from e-commerce
to marketing - meant that Genta's
only expense was her seamstress. Her abundance
of networking skills had a ready-made
fanbase keen to purchase, and she benefited
from great PR after deciding to donate
20 percent of her profits to Women's Aid, a
British charity dedicated to ending domestic
abuse against women and children.
" I'm aware that I'm very lucky to have a partner
with a full-time job, and who is working from
home and very nice to be around. So many
women are stuck at home in bad situations. "
Genta is also aware that her home life has
helped her significantly in maintaining an
income while Alexia Alterations is closed.
" I don't have any children, so I don't judge
entrepreneurs who are not able to keep up with
things. I was resilient, but I also had circumstances
that allowed me to be resilient. "
The new business was almost a victim of
its own success, with product selling out
faster than new items could be made. But
when lockdown eased, Genta decided that
Géraldine London was here to stay. In
early November the brand scored its first
major fashion coup, seeing comedian and
actor Katherine Ryan styled in a Géraldine
London headband on the cover of The Mail
on Sunday's You magazine.
Alexia Alterations survived the first major
lockdown thanks to Géraldine London,
reopening its shop in mid-June. However,
there was no easy bounce-back, with income
estimated at just five to ten per cent of the
year before. With many weddings postponed
60 ❙
ESCP Alumni Magazine Special issue ❙ 2022

ESCP ALUMNI magazine - Special Issue 2022

Table of Contents for the Digital Edition of ESCP ALUMNI magazine - Special Issue 2022

Editorial
Table of Contents
NEWS
- Zapping
- Schedule
- Tribune by Stéphane DISTINGUIN (97), Chairman of the ESCP Alumni Board
- Coaching
COVER STORY
- Living in an uncertain world
- I know that I don’t know
- Interview with Elias ORPHELIN (MiM 21)
- Analysis by Frédéric FRERY (89)
- Travel Story. Sailing through the Northwest Passage with Clara DUMARD (20)
CAREER
Interviews - Ysaora THIBUS (17), Olympic medalist in Tokyo 2020
Interviews - Sébastien PACAULT (07), Deputy Managing Director of Paris Society
Interviews - Laetitia TOUPET (98), La Roche-Posay Global Brand President
Interviews - Thierry DE LA TOUR D’ARTAISE (76), CEO of SEB
Interviews - Joshua BACH (BSC 22), co-founder, PlayTheHype
Interviews - Chady EL KHOURY (MS 07), Deputy Unit Chef, IMF
Story - How Alima is pushing the limits of humanitarian action?
Story - Food Sweet Food: When cooking helps refugees
Profile - Anne-Laure MOREL (MD 19) wants to revolutionize cancer treatment
Report - On the saddle of coaching with Yann DITSCH (EMS 08)
CAMPUS
School - The Choice that saved her business
Student Life - WINL
Student Life - The ESCP Energy Society
Opinion Pieces - Circular cities of the world
Opinion Pieces - Adaptive Lifelong Learning by José RAMON COBO, professor and associate Dean for Learning Innovation
Opinion Pieces - On using artificial intelligence to achieve circular economy
Fondation - ESCP throughout life
Fondation - Equal opportunities at ESCP
CULTURE
Portfolio - From “Le Zinc”
Questionnaire de Proust - Ophélie LE GRAND (17)
BUSINESS LIFE
ESCP ALUMNI magazine - Special Issue 2022 - Cover
ESCP ALUMNI magazine - Special Issue 2022 - Ad1
ESCP ALUMNI magazine - Special Issue 2022 - Editorial
ESCP ALUMNI magazine - Special Issue 2022 - Table of Contents
ESCP ALUMNI magazine - Special Issue 2022 - 3
ESCP ALUMNI magazine - Special Issue 2022 - NEWS
ESCP ALUMNI magazine - Special Issue 2022 - 5
ESCP ALUMNI magazine - Special Issue 2022 - 6
ESCP ALUMNI magazine - Special Issue 2022 - 7
ESCP ALUMNI magazine - Special Issue 2022 - - Zapping
ESCP ALUMNI magazine - Special Issue 2022 - 9
ESCP ALUMNI magazine - Special Issue 2022 - - Schedule
ESCP ALUMNI magazine - Special Issue 2022 - 11
ESCP ALUMNI magazine - Special Issue 2022 - - Tribune by Stéphane DISTINGUIN (97), Chairman of the ESCP Alumni Board
ESCP ALUMNI magazine - Special Issue 2022 - 13
ESCP ALUMNI magazine - Special Issue 2022 - - Coaching
ESCP ALUMNI magazine - Special Issue 2022 - 15
ESCP ALUMNI magazine - Special Issue 2022 - - Living in an uncertain world
ESCP ALUMNI magazine - Special Issue 2022 - 17
ESCP ALUMNI magazine - Special Issue 2022 - - I know that I don’t know
ESCP ALUMNI magazine - Special Issue 2022 - 19
ESCP ALUMNI magazine - Special Issue 2022 - 20
ESCP ALUMNI magazine - Special Issue 2022 - 21
ESCP ALUMNI magazine - Special Issue 2022 - - Interview with Elias ORPHELIN (MiM 21)
ESCP ALUMNI magazine - Special Issue 2022 - 23
ESCP ALUMNI magazine - Special Issue 2022 - - Analysis by Frédéric FRERY (89)
ESCP ALUMNI magazine - Special Issue 2022 - 25
ESCP ALUMNI magazine - Special Issue 2022 - - Travel Story. Sailing through the Northwest Passage with Clara DUMARD (20)
ESCP ALUMNI magazine - Special Issue 2022 - 27
ESCP ALUMNI magazine - Special Issue 2022 - 28
ESCP ALUMNI magazine - Special Issue 2022 - 29
ESCP ALUMNI magazine - Special Issue 2022 - CAREER
ESCP ALUMNI magazine - Special Issue 2022 - Interviews - Ysaora THIBUS (17), Olympic medalist in Tokyo 2020
ESCP ALUMNI magazine - Special Issue 2022 - 32
ESCP ALUMNI magazine - Special Issue 2022 - 33
ESCP ALUMNI magazine - Special Issue 2022 - Interviews - Sébastien PACAULT (07), Deputy Managing Director of Paris Society
ESCP ALUMNI magazine - Special Issue 2022 - 35
ESCP ALUMNI magazine - Special Issue 2022 - 36
ESCP ALUMNI magazine - Special Issue 2022 - 37
ESCP ALUMNI magazine - Special Issue 2022 - Interviews - Laetitia TOUPET (98), La Roche-Posay Global Brand President
ESCP ALUMNI magazine - Special Issue 2022 - 39
ESCP ALUMNI magazine - Special Issue 2022 - Interviews - Thierry DE LA TOUR D’ARTAISE (76), CEO of SEB
ESCP ALUMNI magazine - Special Issue 2022 - 41
ESCP ALUMNI magazine - Special Issue 2022 - Interviews - Joshua BACH (BSC 22), co-founder, PlayTheHype
ESCP ALUMNI magazine - Special Issue 2022 - 43
ESCP ALUMNI magazine - Special Issue 2022 - 44
ESCP ALUMNI magazine - Special Issue 2022 - 45
ESCP ALUMNI magazine - Special Issue 2022 - Story - How Alima is pushing the limits of humanitarian action?
ESCP ALUMNI magazine - Special Issue 2022 - 47
ESCP ALUMNI magazine - Special Issue 2022 - 48
ESCP ALUMNI magazine - Special Issue 2022 - 49
ESCP ALUMNI magazine - Special Issue 2022 - Story - Food Sweet Food: When cooking helps refugees
ESCP ALUMNI magazine - Special Issue 2022 - 51
ESCP ALUMNI magazine - Special Issue 2022 - Interviews - Chady EL KHOURY (MS 07), Deputy Unit Chef, IMF
ESCP ALUMNI magazine - Special Issue 2022 - 53
ESCP ALUMNI magazine - Special Issue 2022 - Profile - Anne-Laure MOREL (MD 19) wants to revolutionize cancer treatment
ESCP ALUMNI magazine - Special Issue 2022 - 55
ESCP ALUMNI magazine - Special Issue 2022 - Report - On the saddle of coaching with Yann DITSCH (EMS 08)
ESCP ALUMNI magazine - Special Issue 2022 - 57
ESCP ALUMNI magazine - Special Issue 2022 - CAMPUS
ESCP ALUMNI magazine - Special Issue 2022 - School - The Choice that saved her business
ESCP ALUMNI magazine - Special Issue 2022 - 60
ESCP ALUMNI magazine - Special Issue 2022 - 61
ESCP ALUMNI magazine - Special Issue 2022 - Opinion Pieces - Circular cities of the world
ESCP ALUMNI magazine - Special Issue 2022 - 63
ESCP ALUMNI magazine - Special Issue 2022 - Student Life - WINL
ESCP ALUMNI magazine - Special Issue 2022 - Student Life - The ESCP Energy Society
ESCP ALUMNI magazine - Special Issue 2022 - Opinion Pieces - Adaptive Lifelong Learning by José RAMON COBO, professor and associate Dean for Learning Innovation
ESCP ALUMNI magazine - Special Issue 2022 - 67
ESCP ALUMNI magazine - Special Issue 2022 - Opinion Pieces - On using artificial intelligence to achieve circular economy
ESCP ALUMNI magazine - Special Issue 2022 - 69
ESCP ALUMNI magazine - Special Issue 2022 - Fondation - ESCP throughout life
ESCP ALUMNI magazine - Special Issue 2022 - 71
ESCP ALUMNI magazine - Special Issue 2022 - 72
ESCP ALUMNI magazine - Special Issue 2022 - Fondation - Equal opportunities at ESCP
ESCP ALUMNI magazine - Special Issue 2022 - 74
ESCP ALUMNI magazine - Special Issue 2022 - 75
ESCP ALUMNI magazine - Special Issue 2022 - CULTURE
ESCP ALUMNI magazine - Special Issue 2022 - Portfolio - From “Le Zinc”
ESCP ALUMNI magazine - Special Issue 2022 - 78
ESCP ALUMNI magazine - Special Issue 2022 - 79
ESCP ALUMNI magazine - Special Issue 2022 - 80
ESCP ALUMNI magazine - Special Issue 2022 - 81
ESCP ALUMNI magazine - Special Issue 2022 - 82
ESCP ALUMNI magazine - Special Issue 2022 - 83
ESCP ALUMNI magazine - Special Issue 2022 - 84
ESCP ALUMNI magazine - Special Issue 2022 - 85
ESCP ALUMNI magazine - Special Issue 2022 - Questionnaire de Proust - Ophélie LE GRAND (17)
ESCP ALUMNI magazine - Special Issue 2022 - 87
ESCP ALUMNI magazine - Special Issue 2022 - 88
ESCP ALUMNI magazine - Special Issue 2022 - BUSINESS LIFE
ESCP ALUMNI magazine - Special Issue 2022 - 90
ESCP ALUMNI magazine - Special Issue 2022 - 91
ESCP ALUMNI magazine - Special Issue 2022 - 92
ESCP ALUMNI magazine - Special Issue 2022 - 93
ESCP ALUMNI magazine - Special Issue 2022 - 94
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