ESCP ALUMNI magazine - Special Issue 2022 - 40
Career ❙ Interview
" Ecology does not go
against business "
Considered a pioneer of the circular economy in France, the SEB company has always been about
repairability. They have built their future by staying true to their convictions and moving towards
a more circular model. CEO Thierry DE LA TOUR D'ARTAISE (76) explains.
Thierry de La Tour d'Artaise (76)
CEO of SEB
When did SEB opt for a circular
model?
It is not new, actually. Repairability is
our DNA, our history. Prior to creating
his tinware workshop in 1857 - which
would become SEB, Société d'Emboutissage
de Bourgogne (Stamping Company of
Burgundy) in 1944 - our founder Antoine
Lescure was a travelling tinsmith, which
means that he would travel France on
his cart and restore frying pans with his
hammer. Back then, frying pans would be
repaired, not thrown away. Our business
was born out of repairing, so it is not a
coincidence that we have always sought to
make repairable products. But for a product
to be repairable, you must conceive it
accordingly. So, this business model is part
of our identity and our history.
Have you ever gone off this course?
Especially when most companies
preferred low-cost manufacturing?
Since the 1980s, when our competitors
started relocating their factories, products
40 ❙
ESCP Alumni Magazine Special issue ❙ 2022
have become replaceable. Our strategy has
always been different. As our factories and
spare parts were in France, our production
costs were French. Economically speaking,
it was inconceivable for us to replace our
products. Everything had been made for the
sake of repairability, for SEB to make money
and for the customer to save money. It was
not a popular decision at the time, most
distributors criticised us and thought it was
a stingy move! But we were proven right
when things changed and low-cost was no
longer popular.
In the end, has " history " proved you
right?
The good news is that sustainable
development has become a key subject
over the past few years. People realised
that it was crazy to throw away so many
products and the SEB way was in again.
What seemed stingy was now considered
healthy and commendable. About ten years
ago, we thought we should go further.
Recycling was the next step. For instance, as
the second biggest frying pan manufacturer
in the world after Tefal, we have decided to
ESCP ALUMNI magazine - Special Issue 2022
Table of Contents for the Digital Edition of ESCP ALUMNI magazine - Special Issue 2022
Editorial
Table of Contents
NEWS
- Zapping
- Schedule
- Tribune by Stéphane DISTINGUIN (97), Chairman of the ESCP Alumni Board
- Coaching
COVER STORY
- Living in an uncertain world
- I know that I don’t know
- Interview with Elias ORPHELIN (MiM 21)
- Analysis by Frédéric FRERY (89)
- Travel Story. Sailing through the Northwest Passage with Clara DUMARD (20)
CAREER
Interviews - Ysaora THIBUS (17), Olympic medalist in Tokyo 2020
Interviews - Sébastien PACAULT (07), Deputy Managing Director of Paris Society
Interviews - Laetitia TOUPET (98), La Roche-Posay Global Brand President
Interviews - Thierry DE LA TOUR D’ARTAISE (76), CEO of SEB
Interviews - Joshua BACH (BSC 22), co-founder, PlayTheHype
Interviews - Chady EL KHOURY (MS 07), Deputy Unit Chef, IMF
Story - How Alima is pushing the limits of humanitarian action?
Story - Food Sweet Food: When cooking helps refugees
Profile - Anne-Laure MOREL (MD 19) wants to revolutionize cancer treatment
Report - On the saddle of coaching with Yann DITSCH (EMS 08)
CAMPUS
School - The Choice that saved her business
Student Life - WINL
Student Life - The ESCP Energy Society
Opinion Pieces - Circular cities of the world
Opinion Pieces - Adaptive Lifelong Learning by José RAMON COBO, professor and associate Dean for Learning Innovation
Opinion Pieces - On using artificial intelligence to achieve circular economy
Fondation - ESCP throughout life
Fondation - Equal opportunities at ESCP
CULTURE
Portfolio - From “Le Zinc”
Questionnaire de Proust - Ophélie LE GRAND (17)
BUSINESS LIFE
ESCP ALUMNI magazine - Special Issue 2022 - Cover
ESCP ALUMNI magazine - Special Issue 2022 - Ad1
ESCP ALUMNI magazine - Special Issue 2022 - Editorial
ESCP ALUMNI magazine - Special Issue 2022 - Table of Contents
ESCP ALUMNI magazine - Special Issue 2022 - 3
ESCP ALUMNI magazine - Special Issue 2022 - NEWS
ESCP ALUMNI magazine - Special Issue 2022 - 5
ESCP ALUMNI magazine - Special Issue 2022 - 6
ESCP ALUMNI magazine - Special Issue 2022 - 7
ESCP ALUMNI magazine - Special Issue 2022 - - Zapping
ESCP ALUMNI magazine - Special Issue 2022 - 9
ESCP ALUMNI magazine - Special Issue 2022 - - Schedule
ESCP ALUMNI magazine - Special Issue 2022 - 11
ESCP ALUMNI magazine - Special Issue 2022 - - Tribune by Stéphane DISTINGUIN (97), Chairman of the ESCP Alumni Board
ESCP ALUMNI magazine - Special Issue 2022 - 13
ESCP ALUMNI magazine - Special Issue 2022 - - Coaching
ESCP ALUMNI magazine - Special Issue 2022 - 15
ESCP ALUMNI magazine - Special Issue 2022 - - Living in an uncertain world
ESCP ALUMNI magazine - Special Issue 2022 - 17
ESCP ALUMNI magazine - Special Issue 2022 - - I know that I don’t know
ESCP ALUMNI magazine - Special Issue 2022 - 19
ESCP ALUMNI magazine - Special Issue 2022 - 20
ESCP ALUMNI magazine - Special Issue 2022 - 21
ESCP ALUMNI magazine - Special Issue 2022 - - Interview with Elias ORPHELIN (MiM 21)
ESCP ALUMNI magazine - Special Issue 2022 - 23
ESCP ALUMNI magazine - Special Issue 2022 - - Analysis by Frédéric FRERY (89)
ESCP ALUMNI magazine - Special Issue 2022 - 25
ESCP ALUMNI magazine - Special Issue 2022 - - Travel Story. Sailing through the Northwest Passage with Clara DUMARD (20)
ESCP ALUMNI magazine - Special Issue 2022 - 27
ESCP ALUMNI magazine - Special Issue 2022 - 28
ESCP ALUMNI magazine - Special Issue 2022 - 29
ESCP ALUMNI magazine - Special Issue 2022 - CAREER
ESCP ALUMNI magazine - Special Issue 2022 - Interviews - Ysaora THIBUS (17), Olympic medalist in Tokyo 2020
ESCP ALUMNI magazine - Special Issue 2022 - 32
ESCP ALUMNI magazine - Special Issue 2022 - 33
ESCP ALUMNI magazine - Special Issue 2022 - Interviews - Sébastien PACAULT (07), Deputy Managing Director of Paris Society
ESCP ALUMNI magazine - Special Issue 2022 - 35
ESCP ALUMNI magazine - Special Issue 2022 - 36
ESCP ALUMNI magazine - Special Issue 2022 - 37
ESCP ALUMNI magazine - Special Issue 2022 - Interviews - Laetitia TOUPET (98), La Roche-Posay Global Brand President
ESCP ALUMNI magazine - Special Issue 2022 - 39
ESCP ALUMNI magazine - Special Issue 2022 - Interviews - Thierry DE LA TOUR D’ARTAISE (76), CEO of SEB
ESCP ALUMNI magazine - Special Issue 2022 - 41
ESCP ALUMNI magazine - Special Issue 2022 - Interviews - Joshua BACH (BSC 22), co-founder, PlayTheHype
ESCP ALUMNI magazine - Special Issue 2022 - 43
ESCP ALUMNI magazine - Special Issue 2022 - 44
ESCP ALUMNI magazine - Special Issue 2022 - 45
ESCP ALUMNI magazine - Special Issue 2022 - Story - How Alima is pushing the limits of humanitarian action?
ESCP ALUMNI magazine - Special Issue 2022 - 47
ESCP ALUMNI magazine - Special Issue 2022 - 48
ESCP ALUMNI magazine - Special Issue 2022 - 49
ESCP ALUMNI magazine - Special Issue 2022 - Story - Food Sweet Food: When cooking helps refugees
ESCP ALUMNI magazine - Special Issue 2022 - 51
ESCP ALUMNI magazine - Special Issue 2022 - Interviews - Chady EL KHOURY (MS 07), Deputy Unit Chef, IMF
ESCP ALUMNI magazine - Special Issue 2022 - 53
ESCP ALUMNI magazine - Special Issue 2022 - Profile - Anne-Laure MOREL (MD 19) wants to revolutionize cancer treatment
ESCP ALUMNI magazine - Special Issue 2022 - 55
ESCP ALUMNI magazine - Special Issue 2022 - Report - On the saddle of coaching with Yann DITSCH (EMS 08)
ESCP ALUMNI magazine - Special Issue 2022 - 57
ESCP ALUMNI magazine - Special Issue 2022 - CAMPUS
ESCP ALUMNI magazine - Special Issue 2022 - School - The Choice that saved her business
ESCP ALUMNI magazine - Special Issue 2022 - 60
ESCP ALUMNI magazine - Special Issue 2022 - 61
ESCP ALUMNI magazine - Special Issue 2022 - Opinion Pieces - Circular cities of the world
ESCP ALUMNI magazine - Special Issue 2022 - 63
ESCP ALUMNI magazine - Special Issue 2022 - Student Life - WINL
ESCP ALUMNI magazine - Special Issue 2022 - Student Life - The ESCP Energy Society
ESCP ALUMNI magazine - Special Issue 2022 - Opinion Pieces - Adaptive Lifelong Learning by José RAMON COBO, professor and associate Dean for Learning Innovation
ESCP ALUMNI magazine - Special Issue 2022 - 67
ESCP ALUMNI magazine - Special Issue 2022 - Opinion Pieces - On using artificial intelligence to achieve circular economy
ESCP ALUMNI magazine - Special Issue 2022 - 69
ESCP ALUMNI magazine - Special Issue 2022 - Fondation - ESCP throughout life
ESCP ALUMNI magazine - Special Issue 2022 - 71
ESCP ALUMNI magazine - Special Issue 2022 - 72
ESCP ALUMNI magazine - Special Issue 2022 - Fondation - Equal opportunities at ESCP
ESCP ALUMNI magazine - Special Issue 2022 - 74
ESCP ALUMNI magazine - Special Issue 2022 - 75
ESCP ALUMNI magazine - Special Issue 2022 - CULTURE
ESCP ALUMNI magazine - Special Issue 2022 - Portfolio - From “Le Zinc”
ESCP ALUMNI magazine - Special Issue 2022 - 78
ESCP ALUMNI magazine - Special Issue 2022 - 79
ESCP ALUMNI magazine - Special Issue 2022 - 80
ESCP ALUMNI magazine - Special Issue 2022 - 81
ESCP ALUMNI magazine - Special Issue 2022 - 82
ESCP ALUMNI magazine - Special Issue 2022 - 83
ESCP ALUMNI magazine - Special Issue 2022 - 84
ESCP ALUMNI magazine - Special Issue 2022 - 85
ESCP ALUMNI magazine - Special Issue 2022 - Questionnaire de Proust - Ophélie LE GRAND (17)
ESCP ALUMNI magazine - Special Issue 2022 - 87
ESCP ALUMNI magazine - Special Issue 2022 - 88
ESCP ALUMNI magazine - Special Issue 2022 - BUSINESS LIFE
ESCP ALUMNI magazine - Special Issue 2022 - 90
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