ESCP ALUMNI magazine - #197 - Février 2022 - 70

Campus ❙ Student Life
REAS - No secrets
to Real Estate
REAS is a student society within ESCP Business School composed by its students and industry
professionals. Through events with top level speakers, workshops, podcasts, site visits, and case
competitions amongst others, REAS is the real estate hub which brings its members together.
Can you describe your Association in
a few words?
REAS is an association of ESCP Business
School born out of the realisation that Real
Estate is an overlooked pillar of our economy
that should be recognised as an independent
branch at Business Schools. Professional outcomes
for students after their studies are typically
segmented into areas such as Finance,
Marketing, Consulting, Sales, Operations,
Strategy, and now perhaps also Start-ups, but
Real Estate is not yet identified as its own. By
such, REAS seeks to involve students with
Real Estate outside of the classroom such as to
foster knowledge and passion so that it can be
an option for their professional career.
The association, founded in 2018 in the
Madrid campus of ESCP, is a community of
individuals who are passionate about real
estate and building their future with an eye
towards valuation, construction, smart cities,
and urban development. We are perpetually
looking for guest speakers who can inspire
us, sites to visit, Case Studies with companies,
and industry experts who see the value in
being part of the network.
What has this action / project
brought you?
Every month an in-person event is hosted
with a top-level professional of the industry
as a speaker. The diversity between the
topics each time is an opportunity to uncover
Real Estate at 360 degrees from development,
to investment, consultancy, urbanism
or PropTech. This is an effective way to be
inspired by the speaker's experiences, to ask
questions and suggestions, and to network
one-on-one which has resulted in job opportunities
for attendees.
Since 2020, REAS has been strongly linked
with other areas of Real Estate at ESCP
such as the Master in Real Estate, and the
Real Estate specialisation track within other
courses such as the Master in Hospitality
Management and the Master in Management.
We have also hosted Case Competitions with
renowned companies who provided a real
case study for the member to experience how
to manage a real project. Prior to this, REAS
members have been attending the Certificate
Real Estate Finance and Investments (CREFI)
course of 30 hours which introduces them into
the depth of the numerical side of Real Estate.
A message to share with ESCP
Europe alumni?
At REAS, our ambition is to go beyond being
spectators of the industry; we want to be
actors within it. For this reason, we are leveraging
our resources, network and reputation
in order to set up and offer innovative projects
that can make Real Estate a more visible and
tangible career option for young professionals.
Real Estate is a particular industry because
it's rarely the go-to career choice for business
students, but equally it's a market that moves
millions and quite literally gives structure to
our everyday lives. Thus, please do not hesitate
to contact us if you're interested in know more
about us, creating an event, a partnership,
or having an informal coffee with some
members. We'll always appreciate to have you
as mentors on how you developed your career
into this industry. Contact us at real.estate
association@escp.eu
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ESCP Alumni Magazine numéro 197 ❙ FÉVRIER 2022

ESCP ALUMNI magazine - #197 - Février 2022

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