ESCP ALUMNI magazine - #197 - Février 2022 - 62

Campus ❙
École
Chairs and Professorship's
2021 Innovation Factory by
L'Oréal, a resounding success
In spite of its online format linked tothe sanitary situation, ESCP and L'Oréal offered students
a tailor-made programme embracing a wide range of digital issues as well as an insider's view
of the company.
proposed and the super detailed description
of each area, " commented MiM student
Luca Roncalli. " I must say that if I was sure
in which area I wanted to work before this
initiative, now I am very tempted to change
and explore different ones! The conference
about Beauty Tech Revolution was incredibly
inspiring. Innovative products like
YSL Rouge Sur Mesure are the future for a
truly inclusive and customer-centred beauty
world. I cannot wait to participate in other
L'Oréal events! "
By sharing their experiences and career
paths at L'Oréal with students, the speakers
helped them understand how L'Oréal's
agile structure supports not only innovation
but also the growth of its talents...
T
he 2021 Innovation Factory journey
started with a brilliant and
informative one-hour masterclass
entitled " L'Oréal, a Beauty Tech Company "
by L'Oréal's BeautyTech Programme
Director, Stéphane Lannuzel, who painted
a comprehensive portrait of the company.
He pointed out how L'Oréal has become
nimbler and more agile, and how Tech is a
booster of creativity. " The future of Tech will
be at the crossroads of science and Tech, "
he said.
Inclusive beauty is one of the major challenges.
New consumer experiences, listening
to consumers' voices, sustainability, and the
circular economy are just some of the issues
that Tech can help to address. " Tech is a force
for good and for shaping a better world for
the planet, consumers and employees, " he
added. Naturally, the impact of COVID19
was discussed. Stéphane Lannuzel
explained that " COVID has not really
created anything new, but it has accelerated
things... There has been a massive surge
in the development of apps, e-commerce,
augmented reality and AI. Social commerce
is the other really striking thing. "
Four one-hour seminars then took place,
providing many enriching learning opportunities
presented by senior managers -
including ESCP alumni - in e-commerce,
tech solutions, precision marketing, social
influence, brand management, research
and development, and more. L'Oréal
Professor of Creativity Marketing Marie
Taillard expressed her heartfelt thanks to
the succession of L'Oréal experts who gave
our students an outstanding opportunity
to immerse themselves in a world of innovation
and creativity. " L'Oréal's Innovation
Factory has been an incredible opportunity
to get to know hidden and super interesting
parts of the company. I particularly enjoyed
the wide variety of experiences that were
L'Oréal's
Innovation
Factory has been
an incredible
opportunity
to get to know
hidden parts of
the company.
62
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ESCP Alumni Magazine numéro 197 ❙ FÉVRIER 2022

ESCP ALUMNI magazine - #197 - Février 2022

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