ESCP ALUMNI magazine - #197 - Février 2022 - 56

Campus ❙ École
campuses and share ideas. Thanks to the
efforts of the entire editorial team, we mobilised
over 150 members of the ESCP community
and covered more than 50 different
topics last year.
What have you learned from this
first year of The Choice?
Emily: Our motto for 2022 at The Choice
is less is more. We have so much to share at
ESCP but it is about finding the right message
for the audience we are trying to reach.
And that's our job in the communications
team whether we're working for social media,
with the press, or on ESCP's website. Digital
technology has made it ridiculously easy to
produce content for mass audiences, which in
turn has created a lot of " noise. " The challenge
now is how to stand out from that noise.
A couple of the ways we are working to make
this happen at The Choice is by diversifying
our formats and focusing on the topics that
most interest readers. Last year, we launched
the first podcast from The Choice, which I
host with Lara Vogel. Her Voice is dedicated to
giving women experts at ESCP a platform to
speak on the topics they are passionate about.
In 2022, we will be coming back with season
two of Her Voice and launching a second
podcast with Professor Ben Voyer on a topic
that is still too taboo: making mistakes. We
also adapt to the codes of social media by
making snappy, highly visual content, like the
Show Me the Data video series.
On an individual level, I certainly learned
about the immense strength of the ESCP
network this year, which is something I imagine
anyone already reading this magazine
knows about. The Choice wouldn't exist
without the 150+ faculty, staff, students and
alumni who have contributed their expertise
and shared their stories with us.
What's next on the horizon
for 2022?
Emily: This year will be about perfecting what
we do best and continuing to test & learn.
The Choice newsletter is an important lever
for the site, as it allows us to bring our content
directly to interested audiences. In 2022, we
plan to make this newsletter more frequent
and increasingly personalised. On the innovation
side, we'll be launching our first digital
event series, with Insight ESCP, a bi-monthly
56 ❙
ESCP Alumni Magazine numéro 197 ❙ FÉVRIER 2022
video debate between ESCP experts and
business leaders. Stay tuned!
Let's meet Emmanuel Surun,
editor and coordinator of all things
academic research for The Choice.
How is research valued at the
school? And what role does The
Choice play in this?
Emmanuel: I'm part of the communications
team but I also work closely with the school's
Associate Dean for Research, Pramuan
Bunkanwanicha, who thinks it's important to
enhance professors' research for knowledge
translation, transfer and implementation, to
not only make an impact in the academic
sphere but, more generally, to reach other
stakeholders: the business world, policyand
decision-makers, of course, but also the
European community, students and society
as a whole.
The Choice is part of our dissemination ecosystem,
which has a virtuous circle that we
try to foster. Basically, we promote our faculty
members' impactful research with economic
and societal benefits on The Conversation, in
the press, on the school's website and media
platform, as well as social networks:
* We encourage and help professors get
published on The Conversation, since
one of its strong suits is that these articles
sometimes get picked up by the mainstream
press.
* The school's press relations agencies in Paris
and London also work to establish relations
with journalists, to identify and create
new media opportunities for our professors.
Their task has been made all the easier
thanks to the timely, expert articles from
ESCP's impact paper series, launched by
professor Pramuan Bunkanwanicha in 2020.
* To help further popularise our faculty
members' work, we also call upon their
expertise to provide insights to current and
future business leaders through The Choice.
* To make it even more visible and amplify
their message, we then share these
publications across ESCP's social
media accounts.
❙
Our motto for
2022 is less is
more. We have so
much to share
at ESCP but it
is about finding
the right message
for the audience
we are trying to
reach.
ESCP ALUMNI magazine - #197 - Février 2022

Table des matières de la publication ESCP ALUMNI magazine - #197 - Février 2022
