ESCP ALUMNI magazine - #197 - Février 2022 - 55

Campus ❙ École
Celebrating the first
anniversary of ESCP's
media, The Choice
In 2019, ESCP Business School brought together students, alumni, staff and faculty to reimagine
what it means to be a European business school, and to reconnect with ESCP's heritage in
celebration of the school's 200-year anniversary. This is where our story begins.
Launched in the fall of 2020, The Choice is
supported by ESCP's federal communications
team and colleagues across the campuses,
and managed by Emily Olyarchuk.
In celebration of the first anniversary of The
Choice, the alumni magazine spoke with
Emily and Emmanuel Surun, one of the
Choice's editors, to learn more about ESCP's
new media.
Emily OLYARCHUK
Emmanuel SURUN
I
t all started with the choice to align
ESCP's brand vision with the awareness
that in business, as in life, everything
starts with choices, and that these choices are
what define us. Our choices are the mark we
leave on the world. In addition to a new ad
campaign and brand strategy, ESCP wanted
to create a platform to showcase the expertise
of the entire ESCP community and confront
the many important choices that current and
future business leaders will make in the years
to come. Thus ESCP's media, The Choice,
was born.
Could you tell us more about the
vision behind The Choice?
Emily: The Choice is a platform to showcase
the experience and expertise of the ESCP
community. And that includes our professors,
alumni, students and staff. Our mission is to
provide an expert vision on the trends impacting
business and society by highlighting the
quality research of our professors alongside
the industry know-how of our alumni and
students. Though we also welcome outside
experts eager to share their insights with us.
While we address a variety of issues,
from the unique challenges of family
businesses to the power of Tech For Good,
there are four editorial pillars that we
regularly return to: Entrepreneurship,
Sustainability, Inclusion & Diversity, and
Digital Transformation. These are essential
to The Choice's editorial line not only
because they are key issues in the business
world but because they represent strategic
topics for ESCP. Through our work, we hope
to help current and future business leaders
make choices guided by our European
ESCP Alumni Magazine numéro 197 ❙ FÉVRIER 2022
values of diversity, multiculturalism and
interdisciplinarity.
What does your day-to-day look
like in managing The Choice?
Emily: My role is something like that of a
conductor, orchestrating the various articles
and projects that keep The Choice in motion.
My personal mission is to continuously find
that sweet spot where what we have to say
as ESCP and what our audience wants to
hear overlaps. I want every reader to finish
an article with both the why and the how
answered: why does this matter to me and
how can I put into practice what I've learned.
On a given day, I can go from contacting
ESCP alumni for an interview on inclusion
and diversity in the workplace to copy-editing
an article on sustainable finance to
recording a podcast on algorithmic bias. The
wide range of topics and expertise we have at
ESCP is what makes the job exciting.
The Choice is also supported by a team of
communication professionals and journalists.
Emmanuel Surun is our editor for all
things research-oriented, and I coordinate
the general operations of the media alongside
Maud Autrechy. I also work closely with
freelance journalists and editorial consultants
from YouLoveWords, a content marketing
agency founded by ESCP alumnus Grégory
Nicolaïdis. In addition, we host a monthly
editorial committee to bring together our
communications colleagues across ESCP's
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ESCP ALUMNI magazine - #197 - Février 2022

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