ESCP ALUMNI magazine - #196 - Hiver 2021 - 50

Campus ❙ Brèves
Brèves
Ranking
ESCP's MSc in Marketing & Creativity Ranked in
Top 5 Worldwide by QS for second year running
ESCP Business School's MSc in Marketing & Creativity
has been ranked 5th worldwide in the QS 2022 Global
Master in Marketing Rankings for the second consecutive
year. In the 2022 edition, the School performed
amongst the top 5% globally of 105 programmes across
23 countries.
The MSc in Marketing & Creativity also placed 3rd
worldwide again for employability, as well as particularly
high for class and faculty diversity and value for
money. ESCP Business School received an overall score
of 94.8 out of 100 for Employability, placing it amongst
the top 2.9% globally in this category. This score reaffirms
the importance and relevance of creativity for
the future of work.
The Future of Jobs Report 2020 produced by the World
Economic Forum shares the top 15 emerging professional
skills, with growing demand by 2025. The MSc in
Marketing & Creativity meets those demands by focusing
teaching on the top five skills mentioned in the report: -
Analytical thinking and innovation - Active learning and
learning strategies - Complex problem-solving - Critical
thinking and analysis - Creativity, originality and initiative
The MSc in Marketing & Creativity welcomed its first
intake in 2009. Students spend time at the London and
Paris campuses of ESCP, before completing a professional
internship or direct employment to apply their
skills in the workplace. Participants are also offered two
specialisation tracks: Fashion & Luxury and Entrepreneurship
& Digital Transformation
Partenariats
Création d'un doctorat professionnel dédié aux officiers de l'armée
de Terre
Un Professional doctorate « Tactique et commandement opérationnel »
créé suite à la convention signée en avril entre le général de corps
d'armée Frédéric Hingray, directeur des ressources humaines de
l'armée de Terre, et le Professeur Frank Bournois, directeur général
et président exécutif de European Business School (ESCP).
Ce doctorat, adossé à ESCP, est destiné aux officiers stagiaires de
l'école de guerre-Terre ou titulaires du brevet technique d'études
militaires supérieures.
Cinq officiers lauréats du concours 2020 de l'école de guerre se sont
portés volontaires pour constituer, dès cette année, une première
promotion expérimentale. Ces premières thèses seront soutenues
en 2022. Les officiers de l'armée de Terre lauréats du concours de
l'école de guerre se verront proposer le Professional Doctorate
dès leur réussite au concours. Sur la seule base du volontariat, ils
choisiront alors un sujet sur lequel ils travailleront au cours des deux
années universitaires précédant leur admission effective à l'école
de guerre-Terre. Leur doctorat leur sera décerné après soutenance
de leur thèse professionnelle, à la fin de leur année de scolarité à
l'école de guerre-Terre, soit après trois ans de recherche.
ESCP Business School's Executive MBA
has been ranked 6th in the world in the
Financial Times annual global ranking,
moving up one place from last year.
ESCP's EMBA ranks 1st
and Germany as well as 3rd
in Spain, Italy,
in France
and the UK, which reaffirms its position
as one of the most prestigious EMBA
programmes in Europe.
The programme also ranks 2nd
worldwide
for career progression, with
graduates of the EMBA expected to
achieve a 93% increase in salary after
completion, and comes in among the
top business schools in terms of 'aims
achieved', the extent to which alumni
fulfilled their goals or reasons for doing
an EMBA.
To better respond to the new needs of
global leaders, ESCP Business School's
Executive MBA is reinventing itself with
ESCP Business School's Executive MBA ranks
6th
worldwide in Financial Times ranking
a fully customisable and flexible format
available across its six international campuses
from the start of the new academic
year in January 2022.
Strongly committed to responsible management,
the Executive MBA reinforces
this focus throughout the programme,
with a new core course on " Responsible
and sustainable leadership " in addition to
the existing elective courses and seminars
including CSR concerns. Always attentive
to the market, the innovative format for
the Executive MBA is the result of a long
reflection preceding the Covid-19 health
crisis that has been further justified and
confirmed in the current context. ESCP
Business School unveils the new features
of the Executive MBA A customisable and
flexible programme, with 9 core courses,
10 electives, 5 international seminars
and 1 International Consulting Project,
the ESCP EMBA offers participants the
choice between face-to-face, distance or
blended formats on its six international
campuses: Paris, London, Berlin, Madrid,
Turin and Beirut. Participants now decide
when, how, what and where they want to
attend each of their nine core courses.
Additionally, they have the possibility to
build their own EMBA among a range
of more than 50 electives, with a total
programme duration of 18 to 34 months
depending on their choice.
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ESCP Alumni Magazine numéro 196 ❙ HIVER 2021
ESCP ALUMNI magazine - #196 - Hiver 2021

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