ESCP ALUMNI magazine - #195 - Automne 2021 - 52

Campus ❙ École
ESCP launches second
edition of impact papers
devoted to business for good
École
After the success of its first impact papers series, ESCP Business School has published a new one:
" Better Business: Creating Sustainable Value " .
knowledge on how businesses engage with
social and environmental issues, as shown in
the recent ranking of the SDG-related research
publications made public by the Financial Times
(4th in Europe). In gathering papers for this
second edition, we sought to further anchor this
position by encouraging contributions which
reflect on the challenges and opportunities of
the transition of 'business for good' from a
peripheral social corporate responsibility or
sustainability function, to an integral part of
business purpose, " explains the Associate
Dean for Research and Chairs as well as
the Editor-in-Chief of the impact papers,
Pramuan Bunkanwanicha.
A
fter the initial success of the
" Managing a Post-Covid19 Era "
series, ESCP Business School is
proud to publish a second edition of " impact
papers " aimed at providing insights into
management knowledge that is applicable
to not only practicing managers, but also
other stakeholders, namely the European
community, students and society. Following
the same principle of the first edition, this
collection of impact papers aligns with
the B.E.S.T. research impact framework
(Business, European, Societal, and Teaching).
" The ESCP academic community has played
a significant role in advancing academic
52 ❙
The 54 papers gathered for this second
edition of the ESCP Impact Papers series
reflect on social and environmental actions
as an integral part of core business values
and processes rather than being undertaken
within siloed functions.
There is a great wealth of contributions,
both in content and angles of approach.
This variety reflects as much the diversity
of expertise and knowledge of ESCP's
faculty, as the diversity of their concerns in
the face of the new normal in the post-Covid
era. Through this collective effort, the
school hopes to stimulate creative ideas and
innovative perspectives, inspiring its many
stakeholders to make responsible choices.
Are business schools finally walking the talk
of responsible management education? For
ESCP Alumni Magazine numéro 195 ❙ AUTOMNE 2021
ESCP Business School, this second series
of impact papers certainly represents an
important step forward.
" Businesses are moving away
from being a cause of social and
environmental problems, to being
part of the solution "
The editors of the second series of impact papers,
professors Kamran Razmdoost, Florian LüdekeFreund,
Pramuan Bunkanwanicha and Sonia
Ben Slimane explain how its contents can have
an impact on businesses and help them in their
transition towards creating sustainable value.
Businesses are engaging in a number of activities
throughout their value chains in order
to address social and environmental issues.
This has been expected of them for many
years now as part of their responsibility and
accountability towards their stakeholders.
More specifically, the increasingly
widely-debated idea of sustainable value
creation makes businesses accountable for
generating economic value while causing
less harm to society and the environment
(i.e., the triple bottom line) or, in the best
case, no harm at all (i.e., strong sustainability).
Some businesses are taking bold
steps to make addressing a social or environmental
cause their key purpose. They
tie their identity to such causes and act as
leaders in their markets, proactively working
towards solutions to diverse sustainability
challenges.
ESCP ALUMNI magazine - #195 - Automne 2021

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