ESCP ALUMNI MAGAZINE - #189 - MARS/AVRIL 2020 - 29

CARRIÈRES  ❙ Coaching

1

WHEN DO YOU NEED TO PITCH?

➔	 When looking for a new position (whether it be within or outside of your
company).
➔	 When creating or taking over a business whether it be by majority or minority.
➔	 When needing to present yourself in all the usual networking tasks throughout
your professional life.
➔	 And in many other situations: meeting your banker, new employees, your
colleagues...
In sum, the art of pitching will be useful during each transition you will go through
or each time you will need to ascertain your credibility.

2

3

 NE AND UNIQUE
O
RULE

There is one and unique rule: be simple;
be straightforward. In other words, less
is more!
You will be surprised to what extent this
easy rule is difficult to put into action. When
it comes to talking about themselves, most
executives and managers, other than their
job titles, their diplomas and where they
work, have a hard time putting across a
clear message.
➔	 What to talk about?

WHY IS IT IMPORTANT?

➔	 Firstly, it is important that the person you are addressing to listens to the rest of
your message...the person needs to know who you are in order to understand
what makes you credible on a certain subject.
➔	 Too many people are saying the same things or offering the same types of
services. With the increase in means of communication, standing out has
become crucial.

➔	 How long must my message be for it to
have an impact?
➔	 How to put across my messages to
people I do not know?

4

STYLE AND CONTENT

➔	 In order to feel comfortable, it is necessary to have planned your discourse
thoroughly. It should be constructed in
such a way that it is flexible, allowing it
to be adapted to the different people
you are speaking to. This will increase
your comfort level. Last but not
least, do not forget to work on your
demeanour and your voice...as this
represents 70  % of what your interlocuter will remember of you!

VOUS SOUHAITEZ EN
SAVOIR PLUS SUR CE SUJET
›	 Inscriptions sur
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+33 (1)48 05 46 27 /
cminguy@escpalumni.org

ESCP Alumni Magazine numéro 189  ❙  MARS/AVRIL 2020

❙ 29 



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ESCP ALUMNI MAGAZINE - #189 - MARS/AVRIL 2020

Table des matières de la publication ESCP ALUMNI MAGAZINE - #189 - MARS/AVRIL 2020

Couverture
Editorial
Sommaire
NEWS
Zapping - Denis Ladegaillerie (94), Delphine Chevallier (92), Meriem Riadi (06), Benjamin Vedrenne-Cloquet (2000), Nohad Akl (05), Pierre-Louis Sauvaige (19) et Yohan Bitbol (19)
Ils bougent - Jean MULLER (12), Rémy BAUME (2000), Amélie DE LACOSTE (2000), Violaine BASSE (96)
Agenda/Carnet
LA PERSONNALITÉ DU MOIS - Véronique DI BENEDETTO, Vice-présidente d’econocom et du syntec numérique
DOSSIER - Une affaire de famille
CARRIÈRES - Parcours singulier - Svetlana Pironko : «I chose long-sellers over bestsellers!»
CARRIÈRES - Coaching - Mireille GAROLLA : Sharpen your Pitch
CARRIÈRES - Créateurs - Yohan BITBOL (19), cofondateur de gentil geek
CARRIÈRES - Créateurs - Antoine DECREME (17), Jean-Baptiste ROCHE-BAYARD (17) et Henri jOUSSE (16), les 3 cofondateurs de livetonight
RÉSEAU - Échos du réseau
- Groupe Assurance : L’IA, un outil incontournable de la relation client ?
- Paul Polman, ex Président Europe P&G, CFO Nestlé et CEO Unilever co-fondateur et Président d’IMAGINE
- À lire
CAMPUS
École - «Lifelong learning is a priority for Executive Education and ESCP», interview de Sean Kilbride
École - Taxe d’apprentissage : soyez acteur du développement de ESCP Business School
École - En bref…
Fondation - Ils font le mur… Du Bicentenaire !
Student life - ESCP Chine, introducing chinese culture to fellow students
Student life - ESCP Maroc : une passioncommune, des perspectives plurielles
LA VIE DES ENTREPRISES
ROAD TRIP - Londres
ESCP ALUMNI MAGAZINE - #189 - MARS/AVRIL 2020 - Couverture
ESCP ALUMNI MAGAZINE - #189 - MARS/AVRIL 2020 - Pub1
ESCP ALUMNI MAGAZINE - #189 - MARS/AVRIL 2020 - Editorial
ESCP ALUMNI MAGAZINE - #189 - MARS/AVRIL 2020 - Sommaire
ESCP ALUMNI MAGAZINE - #189 - MARS/AVRIL 2020 - 3
ESCP ALUMNI MAGAZINE - #189 - MARS/AVRIL 2020 - Zapping - Denis Ladegaillerie (94), Delphine Chevallier (92), Meriem Riadi (06), Benjamin Vedrenne-Cloquet (2000), Nohad Akl (05), Pierre-Louis Sauvaige (19) et Yohan Bitbol (19)
ESCP ALUMNI MAGAZINE - #189 - MARS/AVRIL 2020 - 5
ESCP ALUMNI MAGAZINE - #189 - MARS/AVRIL 2020 - Ils bougent - Jean MULLER (12), Rémy BAUME (2000), Amélie DE LACOSTE (2000), Violaine BASSE (96)
ESCP ALUMNI MAGAZINE - #189 - MARS/AVRIL 2020 - 7
ESCP ALUMNI MAGAZINE - #189 - MARS/AVRIL 2020 - 8
ESCP ALUMNI MAGAZINE - #189 - MARS/AVRIL 2020 - 9
ESCP ALUMNI MAGAZINE - #189 - MARS/AVRIL 2020 - Agenda/Carnet
ESCP ALUMNI MAGAZINE - #189 - MARS/AVRIL 2020 - 11
ESCP ALUMNI MAGAZINE - #189 - MARS/AVRIL 2020 - LA PERSONNALITÉ DU MOIS - Véronique DI BENEDETTO, Vice-présidente d’econocom et du syntec numérique
ESCP ALUMNI MAGAZINE - #189 - MARS/AVRIL 2020 - 13
ESCP ALUMNI MAGAZINE - #189 - MARS/AVRIL 2020 - 14
ESCP ALUMNI MAGAZINE - #189 - MARS/AVRIL 2020 - 15
ESCP ALUMNI MAGAZINE - #189 - MARS/AVRIL 2020 - 16
ESCP ALUMNI MAGAZINE - #189 - MARS/AVRIL 2020 - DOSSIER - Une affaire de famille
ESCP ALUMNI MAGAZINE - #189 - MARS/AVRIL 2020 - 18
ESCP ALUMNI MAGAZINE - #189 - MARS/AVRIL 2020 - 19
ESCP ALUMNI MAGAZINE - #189 - MARS/AVRIL 2020 - 20
ESCP ALUMNI MAGAZINE - #189 - MARS/AVRIL 2020 - 21
ESCP ALUMNI MAGAZINE - #189 - MARS/AVRIL 2020 - 22
ESCP ALUMNI MAGAZINE - #189 - MARS/AVRIL 2020 - 23
ESCP ALUMNI MAGAZINE - #189 - MARS/AVRIL 2020 - CARRIÈRES - Parcours singulier - Svetlana Pironko : «I chose long-sellers over bestsellers!»
ESCP ALUMNI MAGAZINE - #189 - MARS/AVRIL 2020 - 25
ESCP ALUMNI MAGAZINE - #189 - MARS/AVRIL 2020 - 26
ESCP ALUMNI MAGAZINE - #189 - MARS/AVRIL 2020 - 27
ESCP ALUMNI MAGAZINE - #189 - MARS/AVRIL 2020 - CARRIÈRES - Coaching - Mireille GAROLLA : Sharpen your Pitch
ESCP ALUMNI MAGAZINE - #189 - MARS/AVRIL 2020 - 29
ESCP ALUMNI MAGAZINE - #189 - MARS/AVRIL 2020 - CARRIÈRES - Créateurs - Yohan BITBOL (19), cofondateur de gentil geek
ESCP ALUMNI MAGAZINE - #189 - MARS/AVRIL 2020 - 31
ESCP ALUMNI MAGAZINE - #189 - MARS/AVRIL 2020 - CARRIÈRES - Créateurs - Antoine DECREME (17), Jean-Baptiste ROCHE-BAYARD (17) et Henri jOUSSE (16), les 3 cofondateurs de livetonight
ESCP ALUMNI MAGAZINE - #189 - MARS/AVRIL 2020 - 33
ESCP ALUMNI MAGAZINE - #189 - MARS/AVRIL 2020 - - Groupe Assurance : L’IA, un outil incontournable de la relation client ?
ESCP ALUMNI MAGAZINE - #189 - MARS/AVRIL 2020 - - Paul Polman, ex Président Europe P&G, CFO Nestlé et CEO Unilever co-fondateur et Président d’IMAGINE
ESCP ALUMNI MAGAZINE - #189 - MARS/AVRIL 2020 - - À lire
ESCP ALUMNI MAGAZINE - #189 - MARS/AVRIL 2020 - 37
ESCP ALUMNI MAGAZINE - #189 - MARS/AVRIL 2020 - École - «Lifelong learning is a priority for Executive Education and ESCP», interview de Sean Kilbride
ESCP ALUMNI MAGAZINE - #189 - MARS/AVRIL 2020 - 39
ESCP ALUMNI MAGAZINE - #189 - MARS/AVRIL 2020 - École - Taxe d’apprentissage : soyez acteur du développement de ESCP Business School
ESCP ALUMNI MAGAZINE - #189 - MARS/AVRIL 2020 - 41
ESCP ALUMNI MAGAZINE - #189 - MARS/AVRIL 2020 - École - En bref…
ESCP ALUMNI MAGAZINE - #189 - MARS/AVRIL 2020 - 43
ESCP ALUMNI MAGAZINE - #189 - MARS/AVRIL 2020 - 44
ESCP ALUMNI MAGAZINE - #189 - MARS/AVRIL 2020 - 45
ESCP ALUMNI MAGAZINE - #189 - MARS/AVRIL 2020 - Fondation - Ils font le mur… Du Bicentenaire !
ESCP ALUMNI MAGAZINE - #189 - MARS/AVRIL 2020 - 47
ESCP ALUMNI MAGAZINE - #189 - MARS/AVRIL 2020 - Student life - ESCP Chine, introducing chinese culture to fellow students
ESCP ALUMNI MAGAZINE - #189 - MARS/AVRIL 2020 - Student life - ESCP Maroc : une passioncommune, des perspectives plurielles
ESCP ALUMNI MAGAZINE - #189 - MARS/AVRIL 2020 - 50
ESCP ALUMNI MAGAZINE - #189 - MARS/AVRIL 2020 - LA VIE DES ENTREPRISES
ESCP ALUMNI MAGAZINE - #189 - MARS/AVRIL 2020 - 52
ESCP ALUMNI MAGAZINE - #189 - MARS/AVRIL 2020 - 53
ESCP ALUMNI MAGAZINE - #189 - MARS/AVRIL 2020 - 54
ESCP ALUMNI MAGAZINE - #189 - MARS/AVRIL 2020 - 55
ESCP ALUMNI MAGAZINE - #189 - MARS/AVRIL 2020 - 56
ESCP ALUMNI MAGAZINE - #189 - MARS/AVRIL 2020 - 57
ESCP ALUMNI MAGAZINE - #189 - MARS/AVRIL 2020 - 58
ESCP ALUMNI MAGAZINE - #189 - MARS/AVRIL 2020 - 59
ESCP ALUMNI MAGAZINE - #189 - MARS/AVRIL 2020 - 60
ESCP ALUMNI MAGAZINE - #189 - MARS/AVRIL 2020 - 61
ESCP ALUMNI MAGAZINE - #189 - MARS/AVRIL 2020 - 62
ESCP ALUMNI MAGAZINE - #189 - MARS/AVRIL 2020 - 63
ESCP ALUMNI MAGAZINE - #189 - MARS/AVRIL 2020 - ROAD TRIP - Londres
ESCP ALUMNI MAGAZINE - #189 - MARS/AVRIL 2020 - 65
ESCP ALUMNI MAGAZINE - #189 - MARS/AVRIL 2020 - 66
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