En poche - Marketing - 9e - 1

MARKETING
Sophie
ANNEAU GUILLEMAIN
en poche
Créer, proposer et
promouvoir une offre
adaptée aux besoins
des clients
Découvrir le marketing
Appréhender la notion de marché
Étudier et analyser son propre marché
Prendre les décisions stratégiques
Engager des actions opérationnelles

En poche - Marketing - 9e

Table des matières de la publication En poche - Marketing - 9e

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