JEC COMPOSITES MAGAZINE - Issue #78 - January/February 2013 - 3

The environment
each and every day!

50th year
President and CEO/Publisher:
Frédérique Mutel
mutel@jeccomposites.com

Media director & Editor-in-chief:
Frédéric Reux
Tel: +33 (0)1 58 36 15 11
reux@jeccomposites.com

Deputy-editor & Graphic designer:
Antoine Morel
morel@jeccomposites.com

Technical & Business developer:
Florent Petibon
Tel: +33 (0)1 58 36 15 74
petibon@jeccomposites.com
Thierry Saint-Martin
Tel: +33 (0)1 58 36 15 73
saintmartin@jeccomposites.com

Marketing/Communication,
Circulation & partnership:
presse@jeccomposites.com
Sandrine Dumarquez
dumarquez@jeccomposites.com

Subscriptions:
www.jeccomposites.com/magazine-subscription/
Fax: +33 (0)1 58 36 15 19
Tel: +33 (0)1 58 36 15 08
dumarquez@jeccomposites.com

Printing: SPEI - Pulnoy (54), France
Legal registration:
ISSN 1639-965X
Dépôt légal : 1eme trimestre 2013

Photos & illustrations:
All right reserved, unless mentionned.
JEC Composites Magazine is published by JEC.

25, Bd de l’Amiral Bruix
75116 Paris - France
Tel: +33 (0)1 58 36 15 00
Fax: +33 (0)1 58 36 15 14
www.jeccomposites.com

The reproduction, even partial, of articles
and illustrations is forbidden, unless prior
permission is obtained from JEC Composites
Magazine. The management of JEC Composites Magazine reserves the right to refuse
advertising.

Total Qualified
Circulation:
33,946 copies
BPA June statement 2012
(print circulation of 19,724 & electronic circulation of 14,222)

Frédéric Reux

“

Editor-in-chief
reux@jeccomposites.com

The first editorial of the year is always a difficult business. You would no doubt – and
rightly – like to find a novel viewpoint or a
piece of non-trivial information that hasn’t
already been published. And my role is to
fulfil your expectations, of course. When I
sat down at my computer, I found no extraordinary information that was worth a page
of commentary and review. On the other
hand, I thought you might be interested in
an original initiative which concerns us all
and is indicative of the dynamics that vitalize our industry and some of its players.
The initiative in question is being led by
Pierre Pomiers, the founder of Notox, a
small young business established in the
Basque Country (France) in the much
hyped surfing sector. The approach is ethical
and environmental – some might even say
“utopian and unfeasible”. But Notox has picked up the challenge. Mr. Pomiers explained
his company’s actions during a conference
co-organized by JEC and the CELC last
October.
In his words, “with its philosophy, our company is something of an alien in the surfing
world. Those who find out about us for
the first time often ask the same question:
Notox, yes, but why? Surfers are used to the
customary greenwashing, so they are more
and more sceptical about environmental
approaches, even more so when the sole
objective is to support marketing operations. But greenOne® technology constitutes
a major advance in surfboard production.
These boards do have a reduced environmental impact. We’re talking about the first
construction technology that incorporates
an ecodesign approach: EPS foam blanks

containing up to 100% recycled material
and guaranteed HCFC free, a quadriaxial
flax-fibre fabric to optimize torsional and
bending properties, high-performance
bio-sourced epoxy resin that is 100%
French-made, the use of vacuum lamination
for lower weight, higher strength and better
dynamics, and local sourcing for a smaller
carbon footprint: 80% from French origin
and 20% from Belgian, 100% of fabrication
under the Notox Lab Quality Charter
(health-safety-environment).”
Such resolve to go further than a production-centred rationale is worthy of
reporting. There are not enough of this type
of initiative that we are already familiar with
the mechanics of them. What is encouraging is that it is possible to produce better
and “cleaner” – or at least with lower impact.
It is also a great differentiating factor for the
company and its people, the products, the
brand and the users. By its very nature, an
initiative like this one fosters innovation:
you start with a blank page, so you have
to think up new solutions. True, this has a
price, but it unquestionably leads to progress and gives meaning to the company’s
action. Such an initiative is the outcome of
individual soul-searching and is not necessarily immediately applicable “as is” to all
companies, but all companies are certainly
free to give some consideration to the issues
and challenges we face.

“

Technical editor: Franck Glowacz
Tel: +33 (0)1 58 36 15 04
glowacz@jeccomposites.com

I’d like to think this has given you new food
for thought, and hope to see you soon in
Paris for the JEC Europe (March 12-14), In
the meantime, happy reading and a Happy
New Year 2013!

No78 January - February 2013 /

jec composites magazine 3

http://www.jeccomposites.com/magazine-subscription/ http://www.jeccomposites.com http://www.jeccomposites.com

JEC COMPOSITES MAGAZINE - Issue #78 - January/February 2013

Table of Contents for the Digital Edition of JEC COMPOSITES MAGAZINE - Issue #78 - January/February 2013