research
REFLECTIONS FOR LEADERS: FOOD FOR THOUGHT
hec
The Brand France,
a source of great appeal
Jean-noël Kapferer, marketing professor
29
october-november 2012
Managerial incentives:
Life-cycles and the influence of learning processes
Tomasz obloJ, Assistant Professor of Strategy & Business Policy
Searching for new sources of innovation:
The role of consumers
Giada di sTefano, Assistant Professor of Strategy & Business Policy
Table of Contents for the Digital Edition of research@hec - Issue #29