Les cahiers de Intima - Lycra - (Page 8)
LYCRA® fibre 50 years of value and partnership
What Legwear with LYCRA® Fibre Can Do For You!
More Than Just Pantyhose
Modern legwear is growing to become one of the most complex - and enjoyable!- fields in the clothing industry today. From fibre types, innovative new yarns and production methods to retail distribution and consumer behaviour, the sector has never ceased to evolve. A variety of factors, ranging from fashion trends to personal emotions has influenced legwear purchasing. Nowadays legwear can apply itself into a classic everyday basic, luxury premium or fashion garment, a graduated compression item of clothing with all-day energizing or medical functions or simply a garment that optimizes performance in sports.
A Variety of Specialties
Providing real tangible value to the consumer has always been at the center of the LYCRA® fibre development programs, thus making Research & Development a strategic department at INVISTA, which counts six R&D laboratories on three continents. Since its beginnings, the brand has pioneered in the introduction of specialties fibres, providing perceptible advantages to the end-user. Thanks to steady investments in R&D, INVISTA now holds an impressive number of 700 unique pending or granted U.S. patents, with corresponding patents in nearly all the countries where the company is present.
A Global Approach to Innovation
Decades of experience, research and development have established LYCRA® fibre as one of the bestknown international fibre brands, a name that stands for ultimate quality with no compromise. The key to this success lies in the company’s recognition that innovation does not stop with the development of OVER THE PAST 5 YEARS new products and techINVISTA APPAREL HAS FILED nologies but must also FOR FIVE TIMES MORE U.S. extend to the successful introduction of these PATENTS THAN THEIR NEXT products and technoloCOMPETITOR AND NEARLY gies within the legwear TWO TIMES MORE THEN ALL market. This is precisely what has helped the COMPETITORS COMBINED. LYCRA® fibre brand attain its unique position within the industry; collaborations with leading designers and manufacturers have ensured new levels of creativity and innovation in this sector for over 50 years.
Brand Protection Policy
INVISTA remains committed to preserving the LYCRA® fibre brand's integrity to respond to customers' expectations of quality and value. Recent examples of brand protections include the seizing of a large hosiery shipment disguised as garments containing LYCRA® fibre by custom officials in Italy. INVISTA once again succeeded in preventing counterfeits from reaching the marketplace.
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Granted Quality
The LYCRA® fibre legwear portfolio offers socks and hosiery manufacturers a range of different types of yarn designed to provide the latest options for comfort and functionality. Alongside the essential qualities of the LYCRA® fibre brand, socks and hosiery made with LYCRA® fibre provide: • perfect fit • long-lasting shape retention • comfort • durability • easy care • wrinkle-free appearance all day long • original size retention -even after multiple washing • compatibility with man-made and natural fibres, even in small quantities like 1-2%, making socks and hosiery more comfortable and elegant
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Table of Contents for the Digital Edition of Les cahiers de Intima - Lycra
Cover
Contents
Making Fashion History with LYCRA® Fibre
The LYCRA® Fibre MOVES Event in Verona
Golden Lady’s Remarkable Success Story
Hosiery The “Lipstick” Factor
What Legwear with LYCRA® Fibre Can Do For You!
Expanding the LYCRA® Fibre Legwear Portfolio
Legwear Trends Autumn-Winter 2011-2012
Three Into One Does Go!
Introducing 50 Years of Superior Quality Products
Courtaulds Goes - For The Ultimate!
Les cahiers de Intima - Lycra
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