Les cahiers de Intima - Lycra - (Page 4)
LYCRA® fibre 50 years of value and partnership
The LYCRA® Fibre MOVES Event in Verona
The pantyhose and LYCRA® fibre are 50 years old. Despite the unstable economic situation, INVISTA decided to play a leading role within the hosiery industry and set up a 2-day event gathering over 300 hosiery professionals from all over the world. An intense program of conferences and a high-level networking opportunity, particularly appreciated at a time when no other international hosiery event exists to unite the sector. A strong stand from INVISTA that also chose to introduce its latest development, LYCRA® Fusion fibre, opening new real business opportunities to the category.
On October 7th and 8th, 300 hosiery professionals from 24 different countries gathered in the hosiery world capital and one of Italy’s most beautiful cities. The greatest names in the industry rounded up, addressed the current issues and state of the sector and shared their forecast on the hosiery’s future. In times of financial dark waters, the hosiery leaders came together from all over the world, and proved the solidarity and team spirit of a fashion segment eager to grow and willing to work together for the greatest benefit of the field. The main idea behind the International “LYCRA® fibre MOVES” was to better understand the economic and financial perspectives, the consumers’ mentality, the industrial market, the technological factors, and the social media’s power on purchasing decisions. The conferences and workshops served also to introduce INVISTA’s latest innovation: LYCRA® Fusion fibre. Market analysis included consumer surveys results and consumption trends as well as macroeconomics conferences and presentation of success stories. “The launching of a new innovation and the organisation of this event during these times of economic hardships highlight INVISTA’s commitment to the legwear industry,” said INVISTA Marketing Executive Vice President Serge Vigouroux. “This Verona event required an important investment but it was, however, the gathering of the most influential personalities in the business and the presentation of essential information that allowed for the international success.” An important business reunion- an then some: a surprise gala reception took the stage on the first night. The evening started out with an open-air cocktail followed by a live flashback that recaptured the last 50 years of hosiery history and celebrated LYCRA® fibre’s 50 years of value and partnership, complete with costume pieces and hosiery that marked each decade. The gala dinner followed with live opera, ballet and rock performances. On that occasion, Dave Trerotola, the President of INVISTA’s apparel division awarded Golden Lady President Nerino Grassi with a Lifetime Achievement Award to honour his 40 years of service in the hosiery industry. The “LYCRA fibre MOVES” was organized with the partnership of The Hosiery Association, Lonati, Santoni, and the Centro Servizio Calza. The BCC Castel Goffredo Bank sponsored the “50 Years of Value and Partnership” exhibition. The event was a true success, and LYCRA® fibre proved it could trigger the attention of an entire profession.
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Table of Contents for the Digital Edition of Les cahiers de Intima - Lycra
Cover
Contents
Making Fashion History with LYCRA® Fibre
The LYCRA® Fibre MOVES Event in Verona
Golden Lady’s Remarkable Success Story
Hosiery The “Lipstick” Factor
What Legwear with LYCRA® Fibre Can Do For You!
Expanding the LYCRA® Fibre Legwear Portfolio
Legwear Trends Autumn-Winter 2011-2012
Three Into One Does Go!
Introducing 50 Years of Superior Quality Products
Courtaulds Goes - For The Ultimate!
Les cahiers de Intima - Lycra
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