Les cahiers de Intima - Lycra - (Page 1)
LYCRA® fibre 50 years of value and partnership
Dear Reader
INVISTA is pleased to present this special “Cahier de Intima” project born out of our desire to reach out to you, our partners and customers, and maintain a direct communication link after the successful gathering of the legwear industry leaders in Verona. For some time, there was an increasing need to recreate a gravitation point, to share the updates and latest market directions in the hosiery (and socks) industry. Even though the business is slowly recovering from the last years’ financial crisis, consumers still haven’t gotten their old consumption behaviour back. The trade needs to prove its will to go beyond its limits to attract those with purchasing power and there is a general consensus about the importance of product advancements to rise above the consumption constraints. Throughout the following pages, you will discover how INVISTA has expressed its continuous support for innovation and trade events, market trends, fashion and style as well as business perspectives and networking. Our commitment to legwear, and consequently to the consumers, is stronger than ever, and we wanted to shed some light on a fashion segment that keeps on evolving and expanding. By combining your best assets and INVISTA’s capabilities, we could create a powerful partnership with greater value. Let’s make it all happen! I hope this Cahier de Intima special brings you valuable information. Have a pleasant read, and do not hesitate to contact us at INVISTA. Sincerely, Denise Sakuma Global Director INVISTA Apparel - Legwear
Concept: Francesca Spinetta Text: Lucie Gautheron, Cécile Ginguenaud Graphics: Costantino Caccavale
Contents
2 Making Fashion History with LYCRA® Fibre 4 The LYCRA® Fibre MOVES Event in
Verona
10 Expanding the LYCRA® Fibre
Legwear Portfolio
12 Legwear Trends Autumn-Winter 2011-2012 14 Three Into One Does Go! 15 Introducing 50 Years
of Superior Quality Products
5 Golden Lady’s Remarkable Success Story 6 Hosiery The “Lipstick” Factor 8 What Legwear with
LYCRA® Fibre Can Do For You!
16 Courtaulds Goes
For The Ultimate!
1
Table of Contents for the Digital Edition of Les cahiers de Intima - Lycra
Cover
Contents
Making Fashion History with LYCRA® Fibre
The LYCRA® Fibre MOVES Event in Verona
Golden Lady’s Remarkable Success Story
Hosiery The “Lipstick” Factor
What Legwear with LYCRA® Fibre Can Do For You!
Expanding the LYCRA® Fibre Legwear Portfolio
Legwear Trends Autumn-Winter 2011-2012
Three Into One Does Go!
Introducing 50 Years of Superior Quality Products
Courtaulds Goes - For The Ultimate!
Les cahiers de Intima - Lycra
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