Intima Asia - N°30 - 2/2009 - (Page 92)

Exhibition update Shanghai Mode Lingerie to gather and promote For its 5th edition, the upcoming session of the fair will include some 200 international brands in an 8,000-square meter space in the heart of the city . Some 4,700 visitors from 58 countries attended last year’s edition and this year the organizers are expecting even more, despite the still uncertain economic situation. Fabrics and Accessories Fibers, fabrics, lace, trims, embroideries and knits provide an extremely varied selection demonstrated by the presence of famous names such as Bischoff, Brunet, E. Boselli, Noyon, Sophie Hallette, Piave Maitex, Elastic, ESF or Willy Hermann for the European brands, and Defa, Femina Lace, Reyping, Takeda Lace, Tian siYida, Tengfei, or Yangsheng Heng for companies from different Asian regions. Along with its partner mills, Invista will be present once again this season, in a pavilion at the heart of the fairground. OCTOBER 2008 EDITION more flexible to meet new expectations in terms of lower quantities for their various lines. Private Lingerie hosts Lingerie Française OEM and ODM To comply with the wishes of international buyers and remain true to its selective policy , Eurovet, the organizer of Shanghai Mode Lingerie is welcoming OEM and ODM exhibitors including: Confecciones REVIC (Spain/China), Monifit (HK), Antio Winner (Taiwan). Because of the economic crisis, companies have had to adapt and become With its fashion shows and private, personalized stands, Private Lingerie is a section that comprises 17 local and international brands including Meisee and SITI, Germany’s Eva B. Bitzer, the Italian Intimamoda Group, market leader Gujin, but also, for the very first time, the Belgian Marie Jo. This year, for something new , the section will play host to the prestigious Lingerie Française group, which includes Chantelle, Passionata, Gerbe, Aubade and Simone Pérèle. All expect to make the fair a place for promotion and image, for meetings and initial contacts. The Gala evening Intima Asia makes the difference The only premium lingerie and beachwear magazine produced on and aimed at the Asian market is continuing its exclusive partnership activities with Eurovet for Shanghai Mode Lingerie. Indeed, the magazine is offered free of charge to all pre-registered and VIP visitors who hand in their coupon at the magazine’s booth inside the fair. Note that the current edition of the magazine was already available online free of charge 10 days before the show at intimaasia.com Like every year, the Gala held on the first evening of the fair brings together over 400 VIPs: international buyers, local and international press, TV stations and industry leaders… The evening takes place in the central hall of the Shanghai Exibition Center and is the ideal place to create a buzz and make business contacts. The media event is composed not only of a glamorous fashion show, but this time it also includes a special fashion show that brings together the French lingerie brands and will be followed by a convivial cocktail party. Trends Forum Conceived by Jos Berry, the Trends Forum features both the base and the form or , in other words, not only silhouette, fabric and mood trends that are likely to make a creative splash, but also http://www.intimaasia.com

Table of Contents for the Digital Edition of Intima Asia - N°30 - 2/2009

Cover
Index
Contents
Editorial
SHOP SCOUTING WORLDWIDE
NEWER NOTABLES
RETAIL NEWS
TÊTE À TÊTE
PHOTOSHOOT
COVER STORY
LINGERIE TRENDS S/S 2010
LAUNCHING
THE GUEST
INTERVIEW
BEACHWEAR TRENDS S/S 2010
MARKET FOCUS
EVENT
EXHIBITION UPDATE
CALENDAR
NETWORK NEWS EXPRESS
EXPO
FABRIC NEWS
FABRIC TRENDS F/W 2010 -11

Intima Asia - N°30 - 2/2009