Intima Asia - N°30 - 2/2009 - (Page 88)

Event Asset turns 15 On the evening of September 18th, Asset launched its new S/S 2010 collection in the romantic Lake District of HangZhou. The unveiling was a glamorous way to celebrate the Asset Group’s 15th anniversary! Miss Pace Wu, image ambassador of the brand, was there to join in the celebrations along with some 500 distributors from around the nation. In his address to the attendees, the group’s president, Mr. Huang XuXiao, announced Asset’s ambition to achieve the top position in China’s lingerie industry. He believes that with intensive market research and the right marketing strategy Asset would thrive, stronger and more confident. The new collection includes brassieres, briefs, swimwear, yoga wear and men’s briefs. T rue to Asset’s track record of style, elegance and fashion, the theme for S/S 2010 evokes modern simplicity and subdued luxury. Enhanced by exquisite accessories and presented by gorgeous models on the catwalk, the ranges on show were vivid and full of vitality.

Table of Contents for the Digital Edition of Intima Asia - N°30 - 2/2009

Cover
Index
Contents
Editorial
SHOP SCOUTING WORLDWIDE
NEWER NOTABLES
RETAIL NEWS
TÊTE À TÊTE
PHOTOSHOOT
COVER STORY
LINGERIE TRENDS S/S 2010
LAUNCHING
THE GUEST
INTERVIEW
BEACHWEAR TRENDS S/S 2010
MARKET FOCUS
EVENT
EXHIBITION UPDATE
CALENDAR
NETWORK NEWS EXPRESS
EXPO
FABRIC NEWS
FABRIC TRENDS F/W 2010 -11

Intima Asia - N°30 - 2/2009