Intima Asia - N°30 - 2/2009 - (Page 4)

Editorial Asia on the go Welcome to this October edition of Intima Asia! In this issue you will discover our revised editorial line, which gives more visibility to local key players alongside our unique and sought-after co verage of SS 2010 trends from international brands. Three brand new sections give you an up-close and intimate look at some of the most important players in the business: The Guest presents an exclusive interview with one of the most prominent department stores in Shanghai, so you can learn more about the brands they carry and the reasons for their choices. Also in this edition, Cover Story provides you with a global presentation of Embry Form, a market leading brand, while in our Interview section, Wacoal China’ s GM tells us all about the brand’s position and plans for the future. Here we strike the perfect balance between FRANCESCA SPINETTA fashion and information. Enjoy! intimafrance@aol.com Second semester 2009 - N° 2 Cover: Embry Form - Bischoff Index AUBADE P.13 BBF GAMBETTI P.19 BISCHOFF P. I° COVER BRUNET P. IV° COVER, 13,15 CARVICO P.111 DEZAN SHIRA & ASSOCIATES P.91 EMBRY FORM P. I° COVER EVE'S TEMPTATION P.17 ILUNA P.115 IMMAGINE ITALIA P.61 ITALIAN LEGWEAR P. 23 IWAMOTO P.7 JERSEY LOMELLINA P.113 LECIEN P.9 LYCRA P.89 MANIFORM P. IV° COVER MIZOROGI P.5 RICAMIFICIO PAOLO P.116 SIUF P.97 SHANGHAI MODE LINGERIE P.59 WACOAL P.5,7,9 YiSELLE P.15 Contents SHOP SCOUTING WORLDWIDE 6 White Ivy, Sydney, Australia 8 Espacio Intimo, Saragoza, Spain 10 Hakuna Matata, Spotorno, Italy 12 Frankie Morello, Milan, Italy 14 Misa, Sydney, Australia 16 Petit Bateau, Paris, France 18 Barbara’s New Beginnings, Zionsville, USA 20 Arianne, Sydney, Australia BEACHWEAR TRENDS S/S 2010 N°30 - 2/2009 OCTOBER - MARCH 70 LINEA INTIMA ASIA PISANI EDITORE srl Via Cristoforo Colombo, 1 - 20094 Corsico (Milan) Chef Editor: Francesca Spinetta Production: Anne-Valerie Tragarz Graphic Design: Costantino Caccavale, Tiziana Manfrini Contributors: Zerong Huang, Géraldine Ohrt, Natasha Dupuy ADVERTISING DEPARTMENT Sonora Via Cristoforo Colombo, 1 - 20094 Corsico (Mi) - Italy - T l.: ++39/02.89.12.22.88 e Fax: ++39/02.89.12.30.24 - lia@intimagroup.com EDITORIAL OFFICES “NETWORK DESSOUS GROUP” NEWER NOTABLES Sailor’s Lady, Chicas Latina, Jungle Queen, Jaipur Princess, Gaisha Garden, Mermaid in New Y ork MARKET FOCUS China’s Emerging Middle Class EVENT 88 Asset 90 Aimer RETAIL NEWS Aimer, Elizabeth Hurley 22 24 30 44 EXHIBITION UPDATE TÊTE À TÊTE Stella McCartney 92 Shanghai Mode Lingerie 94 Look for the red stand PHOTOSHOOT Oriental Summer CALENDAR NETWORK NEWS EXPRESS Network Dessous’ 10 worldwide magazines 96 98 COVER STORY Embry Form An Ocean of Flowers, A Meadow of Flowers, An Orchid Forever A Wild , Garden, A Bouquet of Memories LINGERIE TRENDS S/S 2010 48 EXPO The unique Lace experience 110 Sophie Hallette, Jersey Lomellina 112 HK Bonding, Eurojersey 114 Nilit, Carvico SPAIN: CYL MODA INTIMA - T +34/93/3036890 - Fax: +34/93/3036892 el.: ITALY: LINEA INTIMA ITALIA - Tel.: +39/0289159373 - Fax: +39/0289159349 ENGLAND: UNDERLINES - Tel.: +44/207/7293664 - Fax: +44/207/7293701 FRANCE: INTIMA FRANCE - Tel.: +33/4/26687011 - Fax: +33/4/26687099 PORTUGAL: CHICK INTIMO MAGAZINE - T Fax: +351/252/637570 el.GERMANY: SOUS - Tel.: +49/89/969424 - Fax: +49/89/4705364 POLAND: MODY - Tel.- Fax +48/22/3315615 ARGENTINA: PUNTO & SEGUIDO - T Fax: +54/11/45544344 el.ASIA: LINEA INTIMA ASIA - Tel.: +39/0289159373 - Fax: +39/0289159349 FABRIC NEWS LAUNCHING POINT-OF-PURCHASE-ADVERTISING INTERNATIONAL ISSN: 1592 - 131X Taxe perçue (Tassa Riscossa) Ufficio CMP (2 Roserio - Milan) 58 Memose by GuJin 60 Looksee, Eco-B Isetan Shanghai MeiLongZhen Yajima Masaaki, Wacoal China THE GUEST INTERVIEW 62 66 FABRIC TRENDS F/W 2010 -11 Classical Symphony, Blues Rythm, Medieval Ballad, Folk Melody, Jazz Music Linea Intima Asia is published by Pisani Editore - 20094 Corsico (Mi) - Via Cristoforo Colombo, 1. Registration Tribunal of Milan, n. 71 of the 23/02/1995 by postal subscription - P 45%. General Manager: Marco B. Pisani. Articles and services are free of pub.I. licity. The contents may not be reproduced in part or in whole without the prior consent of the publishers. Printed in Italy by GRAFICHE MILANI - Segrate (Mi) - Italy. Linea Intima Asia è edita de Pisani Editore - 20094 Corsico (Mi) - Via Cristoforo Colombo, 1. Registrazione del tribunale di Milano n. 71 del 23/02/1995 Spedizione in abbonamento postale P 45%. Direttore Editoriale: M. B. Pisani. Stampa: .I. GRAFICHE MILANI - Segrate (Mi) - Italia

Table of Contents for the Digital Edition of Intima Asia - N°30 - 2/2009

Cover
Index
Contents
Editorial
SHOP SCOUTING WORLDWIDE
NEWER NOTABLES
RETAIL NEWS
TÊTE À TÊTE
PHOTOSHOOT
COVER STORY
LINGERIE TRENDS S/S 2010
LAUNCHING
THE GUEST
INTERVIEW
BEACHWEAR TRENDS S/S 2010
MARKET FOCUS
EVENT
EXHIBITION UPDATE
CALENDAR
NETWORK NEWS EXPRESS
EXPO
FABRIC NEWS
FABRIC TRENDS F/W 2010 -11

Intima Asia - N°30 - 2/2009