THE BEST OF INTIMA – BIANNUAL – FEBRUARY 2008 - (Page 88)

Dossier US spa industry in focus The Best of Intima continues its research into the world of trends in luxury and well-being by focusing on the world of the spa industry, identifying it as a realm rich in business potential in the light of tendencies in consumer demands, which increasingly look to structures which offer well being in all its possible expressions. Thanks to a detailed report commissioned by the International SPA Association, readers can find out more about this sector. T he newest instalment of the International SPA Association’s industry shows a viable and healthy North American spa industry research. Conducted by long-standing ISPA partner Association Resource Centre Inc., the study offers the newest statistics on revenues, number of spa visits, employment and square footage. “The fifth edition of ISPA’s Spa Industry Study shows that our industry is on solid footing and continues to evolve based on consumer wants and needs, “said ISPA President Lynne McNees.“We are honored to present spa professionals, investors, and the media this important source that shows the health of the industry and enhances its standing as a viable business.” Association Resource Centre partner of research and strategy, Geoff Thacker commented, “Of the five industry studies, this has been the most interesting to work on. After years of the spa industry being ‘the new kid on the block’ it was refreshing to see figures demonstrating the natural evolution of a strong and healthy industry”. most recently in the 2007 report. This executive summary highlights the key findings from the 2007 study conducted by the Association Resource Centre Inc. The full report contains a more detailed analysis including product/service offerings, employment and a profile by spa type, geography and by ISPA membership status. The 2007 study is the first full profile study to be conducted since ISPA undertook the 2005 Spa Industry census – a process that achieved the formal qualification and classification of two-thirds of the North American industry. These interesting facts can assist spa owners and managers in evaluating the financial health of their business. In addition, the statistics outlined in this study show the relative health of the industry and provide ISPA and industry members with a powerful tool. Overview of the U.S. Spa Industry Despite a dip in revenues, the industry is healthier than it was a year ago. In fact, findings show that over the past several years, spas have been increasing their revenue per visit and ultimately their profit margins. This greater focus on the bottom line has led to consistent industry profit growth since 2003 and suggests that, despite lower revenues, spas are finding ways to operate more efficiently. While day spas do not represent the entire industry, their significant market share (80%) suggests they will ultimately drive the overall industry numbers. Accordingly, the majority of significant fluctuations in the industry are often attributable to what is going on with day spas. The ISPA report In its role as a global industry leader, ISPA commissioned the first-ever comprehensive study of the North American spa industry in the year 2000. Not only was this study the first of its kind to provide a detailed profile of the industry, but it was groundbreaking in its detailed examination of critical issues such as industry size, revenue, employment and growth. The study results have since been updated in 2002, 2004, 2006 and How Big is the North American Spa Industry? The study looks at several key measures to determine the size of the spa industry. Spa Locations: At the time of this study (July 2007), there were an estimated 14,600 spa locations across the United States. As was the case in 2004, day spas continue to be the largest spa category, accounting for four of every five spas in the U.S. Resort/hotel spas, followed closely by medical spas, make up the next largest spa segments.

Table of Contents for the Digital Edition of THE BEST OF INTIMA – BIANNUAL – FEBRUARY 2008

Cover
CONTENTS
EDITORIAL
SHOP SCOUTINGWORLDWIDE - Boi’s selection from Asia to Europe
NEWER NOTABLES
- Bravo Boutique (USA)
- Les Garçons (France)
- Marlies Dekkers (France)
- I.D.Sarrieri (Romania)
- Chantelle (France)
- Santo Babado (Brazil)
- Vannina Vesperini (France)
PHOTO SHOOT - Let’s Rock
PORTRAIT - Elle Macpherson
LAUNCHING
- Kineba
- Guia La Bruna, Luminess
- Leesa Lu
TRENDS FW 08/09
- Nostalgic Home
- Breath of Lavender
- Deep Forest
- Sweet Passion
- Urban Spirit
PHOTO SHOOT - Spy Story
DOSSIER - US spa industry in focus
EVENTS
- Neiman Marcus’ 100th Anniversay
- The Hug Award
- Lingerie Française
- The Femmy Awards
- Photo shoot Esmod
INTERVIEW - Cosabella, 25 years of success
BUSINESS NEWS
- Empreinte North America
- Agent Provocateur
- Christies, Wacoal, Bendon
- Radici, Maglificio Ripa
- Hyosung
EXHIBITION UPDATE
- SIL
- CurveNV, CurveNY
- Lingerie Americas
EXCLUSIVE - Intima T-Shirt, 4th Edition
CALENDAR - Major trade fairs around the world
NETWORK EXPRESS - Network Dessous’ ten worldwide magazines
MARKET OVERVIEW - The Maple Leaf, Canada
EVENTS - The Best Shop Awards
EXCLUSIVE - The Stocking Story
VIEW FOR YOU - Kush, Enell, Sprint Aquatics, Soak, the bra(g)
BEST SELLERS - Major brand’s best-selling items for S/S 08
CATWALKS
FABRIC TRENDS S/S 09
- Delicate Innocence
- Air of Refinement
- Ethnic Modernity
- Eco Poetry
- Blooming Cocktail

THE BEST OF INTIMA – BIANNUAL – FEBRUARY 2008