THE BEST OF INTIMA – BIANNUAL – FEBRUARY 2008 - (Page 36)

Newer notables JUST OVER A YEAR AFTER ITS OPENING SANTO BABADO HAS ALREADY AFFIRMED ITSELF AS THE REFERENCE POINT FOR LINGERIE IN PORTO ALEGRE, BRAZIL. FOR THEIR STORE, OPENED IN SEPTEMBER 2006 THE THREE OWNERS, CAROLINA, FERNANDA AND ALINA FUHRMEISTER HAVE DECIDED TO DO THINGS IN SUPERLATIVE STYLE: IMPECCABLE CUSTOMER SERVICE AND A FIRST-RATE SETTING ADD TO THE DIFFERENCE. Santo Babado The setting is a villa of the 1940s, ornate in charming architectural details and an original decorative device: the walls of this 592 ft2 boutique bear inscribed texts which recount the history of lingerie. Furnished with comfortable armchairs, spacious fitting rooms and large display counters, another unique feature to the store is the hammocks suspended from the ceiling. With its fashionable and at the same time relaxed atmosphere the store offers a large selection of corsetry, day and night lingerie, loungewear, accessories and men’s underwear in an array of exclusive international and South American brands, amongst which feature Caro Cuore, Florallys, Verve, Alessa, Forum, Thais Gusmao, Fruto do pano, Cavarela, Fruit de la passion, Miss Victtòria, Darling, Panty Doll, Plié, Calvin Klein and Valisère. The clientele – of every age – love the particular packaging their purchases are wrapped in: reusable paper decorated with drawings by an artist. To ensure top service each client’s measurements as well as their preferences are registered in a database on the customer’s first purchase. The cherry on the cake is the large garden which customers can enjoy and which is also used as the setting for the various events organized by the owner, from cocktails to conferences on sensuality, fashion shows, happy hours and even strip tease courses. Santo Babado, Porto Alegre – Brazil

Table of Contents for the Digital Edition of THE BEST OF INTIMA – BIANNUAL – FEBRUARY 2008

Cover
CONTENTS
EDITORIAL
SHOP SCOUTINGWORLDWIDE - Boi’s selection from Asia to Europe
NEWER NOTABLES
- Bravo Boutique (USA)
- Les Garçons (France)
- Marlies Dekkers (France)
- I.D.Sarrieri (Romania)
- Chantelle (France)
- Santo Babado (Brazil)
- Vannina Vesperini (France)
PHOTO SHOOT - Let’s Rock
PORTRAIT - Elle Macpherson
LAUNCHING
- Kineba
- Guia La Bruna, Luminess
- Leesa Lu
TRENDS FW 08/09
- Nostalgic Home
- Breath of Lavender
- Deep Forest
- Sweet Passion
- Urban Spirit
PHOTO SHOOT - Spy Story
DOSSIER - US spa industry in focus
EVENTS
- Neiman Marcus’ 100th Anniversay
- The Hug Award
- Lingerie Française
- The Femmy Awards
- Photo shoot Esmod
INTERVIEW - Cosabella, 25 years of success
BUSINESS NEWS
- Empreinte North America
- Agent Provocateur
- Christies, Wacoal, Bendon
- Radici, Maglificio Ripa
- Hyosung
EXHIBITION UPDATE
- SIL
- CurveNV, CurveNY
- Lingerie Americas
EXCLUSIVE - Intima T-Shirt, 4th Edition
CALENDAR - Major trade fairs around the world
NETWORK EXPRESS - Network Dessous’ ten worldwide magazines
MARKET OVERVIEW - The Maple Leaf, Canada
EVENTS - The Best Shop Awards
EXCLUSIVE - The Stocking Story
VIEW FOR YOU - Kush, Enell, Sprint Aquatics, Soak, the bra(g)
BEST SELLERS - Major brand’s best-selling items for S/S 08
CATWALKS
FABRIC TRENDS S/S 09
- Delicate Innocence
- Air of Refinement
- Ethnic Modernity
- Eco Poetry
- Blooming Cocktail

THE BEST OF INTIMA – BIANNUAL – FEBRUARY 2008