THE BEST OF INTIMA – BIANNUAL – FEBRUARY 2008 - (Page 28)

Newer notables LES GARÇONS HAS FINALLY OPENED ITS FIRST BOUTIQUE IN PARIS! ON AUGUST 1ST 2007 THE YOUNG BRAND OF MEN’S UNDERWEAR UNVEILED ITS FIRST FLAGSHIP STORE IN A STYLISH SETTING LOCATED IN THE 9 ARRONDISSEMENT NOT FAR FROM BOULEVARD HAUSSMANN. THE BOUTIQUE CATERS TO TH MEN… BUT NOT ONLY! Les Garçons Paris Covering a sales area of 646 ft2 Les Garçons plays on the spirit of “days gone by”, when people shopped at the counter. Grégory Lamaud and Louis Gérin, creators of the brand, have opted for a very masculine and minimalist interior design concept, reflecting those codes of luxury and sobriety so dear to the brand, with black as the dominant color, punctuated with metallic glints. Linear outlines, subdued lighting with spotlights directed on the highlighted items which are exhibited hanging on frameworks or on busts in attractive niches as well as in practical containers. The spacious fitting room measures 75 ft2 giving customers the possibility to try selected items in the utmost comfort. Of the two store windows, one houses the latest collections while the other puts on show photographs and videos portraying the brand’s lines and creations. In this sober mysterious universe customers will discover the brand’s extensive lines of underwear and homewear alongside a selection of unique pieces. In addition to the brand’s collections the store carries luxury jeans by Ultima Sensa, women’s collections by Trousseaux de Margaux, Absolument Absinthe perfumes and an enticing original collection of cuff links from the 1920s to the present day. Les Garçons, Paris – France

Table of Contents for the Digital Edition of THE BEST OF INTIMA – BIANNUAL – FEBRUARY 2008

Cover
CONTENTS
EDITORIAL
SHOP SCOUTINGWORLDWIDE - Boi’s selection from Asia to Europe
NEWER NOTABLES
- Bravo Boutique (USA)
- Les Garçons (France)
- Marlies Dekkers (France)
- I.D.Sarrieri (Romania)
- Chantelle (France)
- Santo Babado (Brazil)
- Vannina Vesperini (France)
PHOTO SHOOT - Let’s Rock
PORTRAIT - Elle Macpherson
LAUNCHING
- Kineba
- Guia La Bruna, Luminess
- Leesa Lu
TRENDS FW 08/09
- Nostalgic Home
- Breath of Lavender
- Deep Forest
- Sweet Passion
- Urban Spirit
PHOTO SHOOT - Spy Story
DOSSIER - US spa industry in focus
EVENTS
- Neiman Marcus’ 100th Anniversay
- The Hug Award
- Lingerie Française
- The Femmy Awards
- Photo shoot Esmod
INTERVIEW - Cosabella, 25 years of success
BUSINESS NEWS
- Empreinte North America
- Agent Provocateur
- Christies, Wacoal, Bendon
- Radici, Maglificio Ripa
- Hyosung
EXHIBITION UPDATE
- SIL
- CurveNV, CurveNY
- Lingerie Americas
EXCLUSIVE - Intima T-Shirt, 4th Edition
CALENDAR - Major trade fairs around the world
NETWORK EXPRESS - Network Dessous’ ten worldwide magazines
MARKET OVERVIEW - The Maple Leaf, Canada
EVENTS - The Best Shop Awards
EXCLUSIVE - The Stocking Story
VIEW FOR YOU - Kush, Enell, Sprint Aquatics, Soak, the bra(g)
BEST SELLERS - Major brand’s best-selling items for S/S 08
CATWALKS
FABRIC TRENDS S/S 09
- Delicate Innocence
- Air of Refinement
- Ethnic Modernity
- Eco Poetry
- Blooming Cocktail

THE BEST OF INTIMA – BIANNUAL – FEBRUARY 2008