THE BEST OF INTIMA – 01/2009 - (Page 124)

Market focus Russia conquering Amongst the numerous key topics discussed during the Lingerie&Beachwear Convention&Workshop held in Milan, one in particular captivated the attention of those attending: Russia, a market which contrary to appearances is still underexploited by brands. The intimate apparel market was the object of a comprehensive market analysis presented by Reinhard Döpfer, Director of ITMM and one of the major experts on the country. trated in the 13 regional capitals with a population of at least one million as well as the other 9 major cities counting between 400,000 and As announced in the article “Russia for everybo- 900,000 inhabitants. The remaining 12% is dividy” published in the August 2008 issue of The ded amongst 41 medium-sized/larger towns whiBest of Intima and despite the current crisis, the ch the study identifies as having a strong potenintimate apparel market in Russia can count on a tial for lingerie. progressive expansion fostering increased busi- The German study group estimates a total of ness at least until 2011. During a three year pe- 1,800 lingerie selling points on Russian territory riod – spring 2005 to spring 2008 – the global in spring 2008, for a turnover totaling 2,5 billion sales area devoted to intimate apparel, in its dollars, double the 1,25 billion dollars generated broadest acceptation, and swimwear has doubled in 2005 by some 900 selling points. 2 on the Russian market, reaching 861,113 ft. But Reasons for growth there is more: according to the ITMM report, whereas in 2005 the share of Moscow against ITMM experts have identified three main reasons the total Russian retail space of lingerie accoun- underlying the tremendous deepening and wideted for 70%, by 2008 it had declined to 40%! Ha- ning of the Russian lingerie market. Firstly, the ving reached saturation growth in Moscow, po- growth of real incomehas undeniably played a pritential has clearly shifted from the capital to the mary role: as a result of an increase of wages and provinces which already represent 60% of the to- salaries at an annual average rate of 12.8% over tal sales area. Approximately 40% will be concen- the past years, Russia has seen and continues to the East Intimate apparel takes over the provinces 124

Table of Contents for the Digital Edition of THE BEST OF INTIMA – 01/2009

Cover
CONTENTS
EDITORIAL
SHOP SCOUTING WORLDWIDE - BOI’s selection from Asia to Europe
NEWER NOTABLES -Victoria’s Secret
- The Blue Corset
- Miss Lala’s Boudoir
- Harrods
- Secrets from Your Sister
- Ann Summers
BOI’S SURVEY - Weathering the storm
EXPERT - Trends to shine through economic gloom
RETAIL NEWS - Pull-In, Marlies Dekkers
FW 09/10 TRENDS - Baroque Allure
- Red Passion
- Light & Shadow
- Sweet Glamour
- Sensual Skin
TALENT - The Lake&Stars
LAUNCHING - Dietrich, Fiorucci Pin Up
- Lola Haze, Cosabella
- Parah, R Crescentini
VIEW FOR YOU
EVENT - Femmy Awards 2009, Seduction at FIT
EVENT - The 2008 Hug Awards
2008 BEST SHOP AWARDS
EXPO - Sonia Rykiel revealed
PORTRAIT - All about Jogê
- Frock Couture
THE GUEST - Elizabeth Hospodar
COVER STORY - Spotlight on Chantelle
BUSINESS NEWS
WHO’S WHO
EXCLUSIVE - Round Table
INTERVIEW - Curve takes it all
CALENDAR - Major trade fairs around the world
NETWORK EXPRESS - Network Dessous’ ten worldwide magazines
MARKET FOCUS - Russia: conquering the east
BEST SELLERS
FABRIC NEWS
FABRIC TRENDS

THE BEST OF INTIMA – 01/2009