THE BEST OF INTIMA – 01/2009 - (Page 110)

Interview Curve takes it all Lingerie Americas has been stopped but, in exchange, Eurovet has enter ed the capital of Curve are you satisfied with the operation? After a few – yet still too many – editions in direct competition with first established Lingerie Americas, Laurence and Jean-Luc Teinturier succeeded in winning the battle against their former business partner. An agreement was signed last fall allowing Eurovet to take over 30% of Curve. In exchange, the French organizer of the Salon de la Lingerie and Mode City would stop Lingerie Americas. The Best of Intima met with Jean-Luc T einturier, President of Curve. As for the dates, you fiercely supported the lingerie fashion week dates during V alentine last year, but you moved the show after it this time JEAN-LUC TEINTURIER We are very pleased to have Eurovet as a partner since strategically it makes a lot of sense to be associated with the leading lingerie and swimwear trade show in the world. It is also very important to maximize the exposure of the brands and attendees worldwide, especially in a niche business like Lingerie and in a challenging world which is becoming more and more flat. We had to simplify the work of the buyers and exhibitors and create only one trade show platform for selective lingerie and swimwear in North America. We do not see Eurovet as being a minor share holder by when will they have the majority of Curve? You do not but they are! Did all the exhibitors of Lingerie Americas move to Curve? Yes, all exhibitors wanting to exhibit this season did. What distinguished Curve was its management, now that you ar e linked to a bigger or ganizer don’t you fear you will lose a bit of your soul? I assume you are referring to New York only since in Las Vegas we are doing our shows during Fashion Week, starting right after Valentine’s Day. In New York last year, the Curve show during market week was the first week end of the month:10 days prior to Valentine’s Day. The dates in the US lingerie world are always challenging and we cannot please everybody especially in New York for the February market. Major department stores are coming for market week. Some of them will come back if necessary later. On the other hand, the specialty stores complain that the first week of February is too early. They represent, in numbers, the majority of our attendees. We tried both options between last year and this upcoming market.To maximize the attendees coming to CurveNY we will again be at the Javits at the same time as ENK Coterie ,Moda, Accessories The Show, the leading “Pret a Porter” trade shows. We will analyse the numbers after the NY show and also question our exhibitors to make the best decision accordingly in 2010. What are you doing to make visitors come to your shows during this cost cutting period we ar face ing? Laurence and I don’t think so. We are both entrepreneurs and have worked with large companies in our past careers. We will keep our mission statement as well as our personality and creativity. We have to continue challenging ourselves and come up with new ways of doing business for our exhibitors to bring them more value. Eurovet will be, we are convinced, an excellent sounding board to move forward. “Brand offering and make it easier for them to come and shop.” We are attracting new brands priced right: real value in terms of cost and newness in terms of design. This will allow stores to attract new consumers on their end. We are communicating and directing the buyers towards our website, asking the buyers to set up in advance meetings Between Las Vegas and New Y ork, which location with the exhibitors for them to maximize their time attracts more exhibitors and why? on site at the show.In recession times especially New York so far because it is an established market. you have to partner with your suppliers. Over 90% Las Vegas is a new market but a growing one and giv- of the exhibitors at Curve shows are very serious en the size of North America, we are convinced that and established companies. The new ones bring exhibitors showing in Las Vegas will gain market “new blood” and creativity which are indeed wanted share as well as new buyers not coming to New York. to attract new consumers to buy. 110

Table of Contents for the Digital Edition of THE BEST OF INTIMA – 01/2009

Cover
CONTENTS
EDITORIAL
SHOP SCOUTING WORLDWIDE - BOI’s selection from Asia to Europe
NEWER NOTABLES -Victoria’s Secret
- The Blue Corset
- Miss Lala’s Boudoir
- Harrods
- Secrets from Your Sister
- Ann Summers
BOI’S SURVEY - Weathering the storm
EXPERT - Trends to shine through economic gloom
RETAIL NEWS - Pull-In, Marlies Dekkers
FW 09/10 TRENDS - Baroque Allure
- Red Passion
- Light & Shadow
- Sweet Glamour
- Sensual Skin
TALENT - The Lake&Stars
LAUNCHING - Dietrich, Fiorucci Pin Up
- Lola Haze, Cosabella
- Parah, R Crescentini
VIEW FOR YOU
EVENT - Femmy Awards 2009, Seduction at FIT
EVENT - The 2008 Hug Awards
2008 BEST SHOP AWARDS
EXPO - Sonia Rykiel revealed
PORTRAIT - All about Jogê
- Frock Couture
THE GUEST - Elizabeth Hospodar
COVER STORY - Spotlight on Chantelle
BUSINESS NEWS
WHO’S WHO
EXCLUSIVE - Round Table
INTERVIEW - Curve takes it all
CALENDAR - Major trade fairs around the world
NETWORK EXPRESS - Network Dessous’ ten worldwide magazines
MARKET FOCUS - Russia: conquering the east
BEST SELLERS
FABRIC NEWS
FABRIC TRENDS

THE BEST OF INTIMA – 01/2009