Linea Intima Asia - 2nd semester 2011 - Chinese - (Page 96)

Expert There are shapes and fabrics…and colours. When picking out the right lingerie set, the colours are as defining as the other elements involved. For Intima Asia, Dr. Kristina Shin has shared her insights on colour and cultural connotations and the way they influence what undergarment manufacturers produce today. BADGIRLS WEAR BLACK (UNDERWEAR)? 有，面料，有…… 色。在挑选内衣，色其关要 Bras in Hong Kong vs. Korea 样着性的 I recently collaborated with a colleague from a Korean university 用。题，Kristina on a preliminary study to find out, among other things, whether Shin Intima Asia分 there is any difference in the brassiere wearing habits between Hong Kong Chinese and Korean university students. A total of 她色文化内的 358 female students in their early 20s (165 Hong Kong Chinese ，者 KRISTINA SHIN and 193 Koreans) participated in this study. The questionnaire 内衣制造商的所 was designed to gather information on topics such as bra design preference, 的。bra purchasing behaviour, bra wearing habits and care, and other more demographic information. Amongst some fascinating responses, one finding was particularly striking and unexpected. This finding was that there was a clear difference in preferred bra colour between the two national groups. Some 60% (n=99) of Hong Kong Chinese students reported a preference for wearing black bras followed by white and nude (8.5% for each), whereas the majority of the Korean students reported a preference for beige (33.2%, n=64) or white (21.2%, n=41) with only 15% (n=29) of Korean students reporting a preference for wearing black. Colour and Culture Colour is one of the most important and critical design elements at the production level, and therefore requires careful consideration when a fashion designer is planning a new collection. Also, colour is often the first thing consumers notice whilst shopping. Amongst other factors in the buying decision process, including fit, tactile qualities and price, colour communicates to 96

Table of Contents for the Digital Edition of Linea Intima Asia - 2nd semester 2011 - Chinese

Cover
Contents
全球名店搜索
- Beneath the Gown
- Pimenta Rosa
名店新贵
- Pooh Pooh Bee Doo
- Paris Lingerie
- Prohibido Lingerie
- A la Mode
- Inside Story
零售新闻
- La Perla Shanghai, Aimer Macau
拜会名家
- Jean-Paul Gaultier
新品上市
- Huit, Berlei, Barbara
- Coco Cavaliere, Goodnight Gilda, Desigual, Christian Lacroix
- After Eden, Lejaby
FW 2011-2012 秋冬季流行趋势
特邀嘉宾
- Private Shop
活动记事
- Lise Charmel
- Wacoal
- Maniform
- Ordifen
- Triumph Inspiration
AWARDS
- Lycra
特别报道
- Shapewear: the trend offices speak out
独家专访
- Chantelle
- Kunert
- Sakae Lace
- Elastic
专家话语
- Bad Girls Wear Black (Underwear)
- China Briefing: A Bid for China’s Worth
展會資訊
- 上海时尚内衣展坚守制胜
面料资讯
- Eurojersey, Jersey Lomellina, Iluna
网络新闻速递
- 内衣网络集团全球10本杂志新闻荟萃

Linea Intima Asia - 2nd semester 2011 - Chinese