Linea Intima Asia - 2nd semester 2011 - Chinese - (Page 58)

Event Ordifen O Hosts Trend Conference n July 22nd, Ordifen HQ gathered a wide number of fashion professionals in Shanghai, including researchers, emerging designers, brand managers and merchandisers, for a convention centered on the theme of “consumption trends of the generation born in the 1990’s.” The event, organized by the Ordifen Group and the Fashion Times, analyzed the marketing solutions and fashion preferences of the young Chinese generation. The key topics discussed that night were divided into two distinctive parts. The first half was dedicated to a general presentation and introduction to the generation born in the 1990’s, with in-depth insights on their perception of brands and fashion and their contrast with the previous generations, while focusing on the media’s influence on that specific age group. After that, the second half debated and compared the marketing possibilities and approaches to sell Ordifen’s Rubi brand, which was developed and designed to target teens and consumers born in the 90’s. The high-profiled participants included advisors from the DongHua University, famous for fashion design in Shanghai, the chief designer of Ordifen’s Rubi line, Ordifen Brand Ambassador Huang Yilin, the editor in chief of the China Top Brands fashion website, and Fashion Times Vice President Sun Kaiwen who honored Ordifen President Wang Wenzong by naming him Vice President of the China Fashion Industry Council. 7月22 内 58 各、者的在的 “90 ”的题。者来，有商、理、者、。由联合的在，针营销案。天的题分：的关 90 的特，的，的，的用。则的针者的 “璐 ” ，来合90 特的销。吸要物到：大向阳， “璐 ” 林琳，易频道晓，《》杂，有文，在的向董文颁理理聘。

Table of Contents for the Digital Edition of Linea Intima Asia - 2nd semester 2011 - Chinese

Cover
Contents
全球名店搜索
- Beneath the Gown
- Pimenta Rosa
名店新贵
- Pooh Pooh Bee Doo
- Paris Lingerie
- Prohibido Lingerie
- A la Mode
- Inside Story
零售新闻
- La Perla Shanghai, Aimer Macau
拜会名家
- Jean-Paul Gaultier
新品上市
- Huit, Berlei, Barbara
- Coco Cavaliere, Goodnight Gilda, Desigual, Christian Lacroix
- After Eden, Lejaby
FW 2011-2012 秋冬季流行趋势
特邀嘉宾
- Private Shop
活动记事
- Lise Charmel
- Wacoal
- Maniform
- Ordifen
- Triumph Inspiration
AWARDS
- Lycra
特别报道
- Shapewear: the trend offices speak out
独家专访
- Chantelle
- Kunert
- Sakae Lace
- Elastic
专家话语
- Bad Girls Wear Black (Underwear)
- China Briefing: A Bid for China’s Worth
展會資訊
- 上海时尚内衣展坚守制胜
面料资讯
- Eurojersey, Jersey Lomellina, Iluna
网络新闻速递
- 内衣网络集团全球10本杂志新闻荟萃

Linea Intima Asia - 2nd semester 2011 - Chinese