Linea Intima Asia - 2nd semester 2011 - Chinese - (Page 56)

Event The Power of Femininity by Maniform I n July 2011, Maniform launched its own marketing platform and presentation centered on the theme of the “Power of Femininity”. According to Maniform Chief Creative Director Shen Jianjun, the concept behind Maniform’s endeavor was inspired by international fashion shows and the launching of the new brand imagined was a public opportunity for women to discover all that the brand had to offer. For this event, the Chinese lingerie brand picked the Kai Yuan Shopping Center located in the historic center of the inland city of Xi An. Maniform’s strategic approach included the participation of Carlin International, and the thirty products displayed as museum pieces, were there to identify the concept’s four major themes: feminine charm, leadership charisma, hedonism and drama performance. The evening was marked by a fashion show presenting the brand’s collection showcased around evening’s central theme. 向领袖的 “ 的题概：女性，，剧表。整各列化性的女 ”的题成地所有。 1 2 3 4 2011 7月，构的营销 “ 女 ”的。的首先，际的概，所有来的在向标者的。特选在历的的元商内。项战略划备的有的合 — 卡琳际。天，共有30 套如物馆地来， 56 1. VICE GM MR.ZHOU MENG 2.CHIEF CREATIVE DESIGNER MR.SHEN JIANJUN 3. TRAINING DIRECTOR MS.WANG LIJUAN 4. MS.BARTHELEMY

Table of Contents for the Digital Edition of Linea Intima Asia - 2nd semester 2011 - Chinese

Cover
Contents
全球名店搜索
- Beneath the Gown
- Pimenta Rosa
名店新贵
- Pooh Pooh Bee Doo
- Paris Lingerie
- Prohibido Lingerie
- A la Mode
- Inside Story
零售新闻
- La Perla Shanghai, Aimer Macau
拜会名家
- Jean-Paul Gaultier
新品上市
- Huit, Berlei, Barbara
- Coco Cavaliere, Goodnight Gilda, Desigual, Christian Lacroix
- After Eden, Lejaby
FW 2011-2012 秋冬季流行趋势
特邀嘉宾
- Private Shop
活动记事
- Lise Charmel
- Wacoal
- Maniform
- Ordifen
- Triumph Inspiration
AWARDS
- Lycra
特别报道
- Shapewear: the trend offices speak out
独家专访
- Chantelle
- Kunert
- Sakae Lace
- Elastic
专家话语
- Bad Girls Wear Black (Underwear)
- China Briefing: A Bid for China’s Worth
展會資訊
- 上海时尚内衣展坚守制胜
面料资讯
- Eurojersey, Jersey Lomellina, Iluna
网络新闻速递
- 内衣网络集团全球10本杂志新闻荟萃

Linea Intima Asia - 2nd semester 2011 - Chinese