Linea Intima Asia - 2nd semester 2011 - Chinese - (Page 116)

Interview Elastic Expands to the East Elastic 2010 was the year of all changes for Elastic. First of all, the complete turnover, of last November, allowed Elastic CEO Falco Weidemeyer to become the sole owner of the German textile company, based in Neukirchen. However, the real turning point for the brand happened with the development of a strategic alliance between Elastic and the Asian group MAS. For Intima Asia, Mr. Weidemeyer shared his thoughts regarding the recent operation. Elastic来，2010 充化的。首先，着 11月的销，Falco Weidemeyer成 Neukirchen的的有。的折在 MAS 的战略。，Weidemeyer先向Intima Asia 最的。 Deriving from a superior knowcould no longer serve or was how in elastic fabrics and unable to cope with lower laces made for lingerie, swimprice expectations. 在内衣，所 wear and sportswear, Elastic 用的性面料 has successfully launched a 面，Elastic 权 strategic partnership with the 。成地 Sri Lankan group MAS to de兰卡MAS 的战略 velop the Asian markets’ growth potential, leading to 的， an alliance with two main FALCO WEIDEMEYER 成要标： goals: First, to build a real 地研 on-site production chain for 面料的 innovating fabrics for a local and regional 。在面具， market. Secondly, thanks to an economically 要成合理的技， accessible skill transfer, to become more com失。 petitive and reconquer markets which Elastic 否则Elastic 116

Table of Contents for the Digital Edition of Linea Intima Asia - 2nd semester 2011 - Chinese

Cover
Contents
全球名店搜索
- Beneath the Gown
- Pimenta Rosa
名店新贵
- Pooh Pooh Bee Doo
- Paris Lingerie
- Prohibido Lingerie
- A la Mode
- Inside Story
零售新闻
- La Perla Shanghai, Aimer Macau
拜会名家
- Jean-Paul Gaultier
新品上市
- Huit, Berlei, Barbara
- Coco Cavaliere, Goodnight Gilda, Desigual, Christian Lacroix
- After Eden, Lejaby
FW 2011-2012 秋冬季流行趋势
特邀嘉宾
- Private Shop
活动记事
- Lise Charmel
- Wacoal
- Maniform
- Ordifen
- Triumph Inspiration
AWARDS
- Lycra
特别报道
- Shapewear: the trend offices speak out
独家专访
- Chantelle
- Kunert
- Sakae Lace
- Elastic
专家话语
- Bad Girls Wear Black (Underwear)
- China Briefing: A Bid for China’s Worth
展會資訊
- 上海时尚内衣展坚守制胜
面料资讯
- Eurojersey, Jersey Lomellina, Iluna
网络新闻速递
- 内衣网络集团全球10本杂志新闻荟萃

Linea Intima Asia - 2nd semester 2011 - Chinese