Linea Intima Asia - 2nd semester 2011 - (Page 16)

Newer notables THE AWARD-NOMINATED A LA MODE BOUTIQUE HAS OUTGROWN ITS DOWNTOWN LOCATION IN THE CAPITAL OF MARYLAND, TO OPEN A NEW AND IMPROVED STORE AT THE ANNAPOLIS TOWNE CENTRE, A PERFECT FIT TO KEEP WITH THE STORE’S ORIGINAL SPIRIT WHILE ADDING A NEW DIMENSION AND ORIENTATION. “最最卖 ”大奖大的 A LA 兰的地 MODE ，在利的商有的。持商的，的元向。 A la Mode Intimates Patti and Sharon’s formula for personalized customer service in a romantic and sophisticated atmosphere has worked like a charm for many years when the two friends first decided to open a small business in downtown Annapolis. A la Mode Intimates, the “it” boutique for lingerie shopping since its creation, has expanded and moved to an outdoor shopping center in January 2011, where it enjoys a successful run next to a blend of other major retailers, local boutiques, luxury apartments and restaurants. The move felt right for Sharon and Patti who declared that “a mall is too impersonal, we don’t want customers to just pass by on the way to the food court but we don’t want them to have to search for us either.” Opened in 2011 over a 1900 ft2 space, the boutique has the same old-fashion feel, and the same bra fitting expertise and personalized service that made its initial reputation. The ultimate romantic atmosphere in pastel colors, the light sage green walls contrast with hardwood floors, and the rooms are separated by archways under the two custom-designed chandeliers shaped as champagne bubbles floating about. The product offer is displayed on racks and on tables covered with antique silk tablecloths beside freshly cut flowers. However, the new store focus has been the creation of the 800 ft2 bra fitting salon, which includes five dressing rooms with 10 feet drapery panels embroidered in rich bronze/gold materials. Also, the store’s new logo, a fleur de lys, with the bottom petal designed in the shape of a bra, brought the final signature change for 2011, making the store the definitive a la mode lingerie fitting experience in the mid-Atlantic region. A la Mode Intimates – Annapolis – USA 16 Sharon 最利她的，打造性。在向极具性化的成来她有的。 A La Mode Intimates( 内衣)，先 2011 1月在处外的物，的其的，地，有餐馆。 Sharon Patti来，选址在外，她 “ 内的物，我在奔餐的我的，我地处我。”2011 的卖占地 1900 ，样的，样的文适有，切皆遵她来的。的内的色，灰色的墙木地，顶挂着制的如处的香。内则道来分隔。用陈列的衣，面有董在其。，最关的的：800 的文适，其有5 衣全用 10 的面，的外色/ 色材的斑。商的标则最有表性的标：其案朵合，最的妙地成文，大地的内衣。 Patti 在 A la Mode Intimates – 利 -

Table of Contents for the Digital Edition of Linea Intima Asia - 2nd semester 2011

Cover
Contents
SHOP SCOUTING WORLDWIDE
- Beneath the Gown
- Pimenta Rosa
NEWER NOTABLES
- Pooh Pooh Bee Doo
- Paris Lingerie
- Prohibido Lingerie
- A la Mode
- Inside Story
RETAIL NEWS
- La Perla Shanghai, Aimer Macau
TETE A TETE
- Jean-Paul Gaultier
BRAND NEW
- Huit, Berlei, Barbara
- Coco Cavaliere, Goodnight Gilda, Desigual, Christian Lacroix
- After Eden, Lejaby
FW 2011-2012 FASHION TRENDS 2011-2012
THE GUEST
- Private Shop
EVENTS
- Lise Charmel
- Wacoal
- Maniform
- Ordifen
- Triumph Inspiration
AWARDS
- Lycra
SPECIAL REPORT
- Shapewear: the trend offices speak out
INTERVIEW
- Chantelle
- Kunert
- Sakae Lace
- Elastic
EXPERT
- Bad Girls Wear Black (Underwear)
- China Briefing: A Bid for China’s Worth
EXHIBITION UPDATE
- Shanghai Mode Lingerie Takes a Stand
FABRIC NEWS
- Eurojersey, Jersey Lomellina, Iluna
NETWORK NEWS EXPRESS
- News from the Network Dessous's ten magazines worldwide

Linea Intima Asia - 2nd semester 2011