Linea Intima Asia - 2nd semester 2011 - (Page 116)

Interview Elastic Expands to the East Elastic 2010 was the year of all changes for Elastic. First of all, the complete turnover, of last November, allowed Elastic CEO Falco Weidemeyer to become the sole owner of the German textile company, based in Neukirchen. However, the real turning point for the brand happened with the development of a strategic alliance between Elastic and the Asian group MAS. For Intima Asia, Mr. Weidemeyer shared his thoughts regarding the recent operation. Elastic来，2010 充化的。首先，着 11月的销，Falco Weidemeyer成 Neukirchen的的有。的折在 MAS 的战略。，Weidemeyer先向Intima Asia 最的。 Deriving from a superior knowcould no longer serve or was how in elastic fabrics and unable to cope with lower laces made for lingerie, swimprice expectations. 在内衣，所 wear and sportswear, Elastic 用的性面料 has successfully launched a 面，Elastic 权 strategic partnership with the 。成地 Sri Lankan group MAS to de兰卡MAS 的战略 velop the Asian markets’ growth potential, leading to 的， an alliance with two main FALCO WEIDEMEYER 成要标： goals: First, to build a real 地研 on-site production chain for 面料的 innovating fabrics for a local and regional 。在面具， market. Secondly, thanks to an economically 要成合理的技， accessible skill transfer, to become more com失。 petitive and reconquer markets which Elastic 否则Elastic 116

Table of Contents for the Digital Edition of Linea Intima Asia - 2nd semester 2011

Cover
Contents
SHOP SCOUTING WORLDWIDE
- Beneath the Gown
- Pimenta Rosa
NEWER NOTABLES
- Pooh Pooh Bee Doo
- Paris Lingerie
- Prohibido Lingerie
- A la Mode
- Inside Story
RETAIL NEWS
- La Perla Shanghai, Aimer Macau
TETE A TETE
- Jean-Paul Gaultier
BRAND NEW
- Huit, Berlei, Barbara
- Coco Cavaliere, Goodnight Gilda, Desigual, Christian Lacroix
- After Eden, Lejaby
FW 2011-2012 FASHION TRENDS 2011-2012
THE GUEST
- Private Shop
EVENTS
- Lise Charmel
- Wacoal
- Maniform
- Ordifen
- Triumph Inspiration
AWARDS
- Lycra
SPECIAL REPORT
- Shapewear: the trend offices speak out
INTERVIEW
- Chantelle
- Kunert
- Sakae Lace
- Elastic
EXPERT
- Bad Girls Wear Black (Underwear)
- China Briefing: A Bid for China’s Worth
EXHIBITION UPDATE
- Shanghai Mode Lingerie Takes a Stand
FABRIC NEWS
- Eurojersey, Jersey Lomellina, Iluna
NETWORK NEWS EXPRESS
- News from the Network Dessous's ten magazines worldwide

Linea Intima Asia - 2nd semester 2011