Linea Intima Asia - 1st semester 2011 - (Page 92)

Exhibition update Interfilière Hong Kong Mode Lingerie Rebranded Hong Kong Mode Lingerie has become Interfiliere Hong Kong Mode Lingerie, clearly and exclusively dedicated to fabrics and materials, leaving the private brand section for the fall appointment in Shanghai. Intima Asia has gotten Eurovet Division Manager Valerie Lemant’s perception on the Hong Kong show’s new direction. 香時內衣 Intima Asia ‘面料香時內衣 ’，分劃到的會。Eurovet 門香會的向。全面料領，理Valerie Lemant 向 This year, Hong Kong Mode Lingerie changed its name and its communication targeting exclusively to the sourcing of fabrics and materials, why have you decided to separate the lingerie VALERIE LEMANT products from the fabrics, an association that made the success of your major fairs in Paris? Initially, the Hong Kong show was launched on the same format as the Shanghai one: a fabric sourcing section, with brands in the Private Lingerie sector. After the first session in 2007, International Brands indicated that they could not invest twice a year on an Asian trade show, and they showed a keener interest in the Shanghai fair, as it helped them target a vast market. Most of them already had agents or distributors covering Hong Kong. This is why in 2008 we concentrated the Private Lingerie sector on the Shanghai event, and dedicated the Hong Kong one solely to fabrics, laces, embroidery accessories and OEM/ODM manufacturers. Our decision to communicate this change with the name Interfilière Hong Kong Mode Lingerie makes sense. First of all, because the show’s offer is 100% dedicated to fabrics, and the visitors & buyers profiles belong to …Interfilière! It is just essential to communicate the right concepts, to make it clear to everybody. Secondly, our strategy at Eurovet is to concentrate and capitalize on the Interfilière brand worldwide. The Shanghai show will have two parts : Interfilère Shanghaï 的香時內衣門的面料。們的會改，會內劃內衣成與料分，這兩者的合成？最，香面料 2007 們在會的的：內衣分。在會，內投兩在的會。，們會興，們入大的場。們有商在香場，這我們在2008 內衣在，香門面料，，， OEM/ODM，最香會 ‘面料香時內衣 ’。首先會100% 面料，者面料面的！向與者的概要的。其，我們Eurovet的戰略全球內的分兩 92

Table of Contents for the Digital Edition of Linea Intima Asia - 1st semester 2011

Cover
Contents
GETTING INTIMATE
- With Zhang Jingchu
SHOP SCOUTING WORLDWIDE
- Miau Miau & le Chat Noir
- Lace Lingerie Club
- Linea Intima
- Showtime
NEWER NOTABLES
- Embry
- Lingerie S
- Salute
- Be Chic
- Le Boudoir de Marie
- Forty Winks
TETE A TETE
- Antonio Marras
BRAND NEW
- Valery, Zimmerli, Simone Perele
- Pierre Mantoux, LJT, Empreinte
- Wacoal V Deep, Okumaiko, Wacoal V Deep, Okumaiko, Naila
- Christine Chantilly, Cake Lingerie, Cosabella
- Coup de Barre, Betty Janis, Paris Romance
FASHION
- SS 2011 Fashion Trends
TALENT
- Kelly Isaac
THE GUEST
- Grand Gateway Shopping Center
EVENTS
- Aimer
- Ordifen
- Gujin
- LYCRA® Beauty Fabric Platform
PHOTOSHOOT
- LYCRA® Shaping Beauty
EXPERT
- The Yin and Yang in Lingerie
- China Briefing: China’s Growing Provinces
NETWORK NEWS EXPRESS
- News from the Network Dessous's ten magazines worldwide
EXHIBITION UPDATE
- Interfiliere Hong Kong
CALENDAR
- Major tradeshows from around the world
INTERVIEW
- Lurex
FABRIC NEWS
- Colombo Antonio, Jersey Lomellina, Eurojersey, Carvico, Cifra
FABRIC TRENDS
- SS 2012

Linea Intima Asia - 1st semester 2011