Linea Intima Asia - 1st semester 2011 - (Page 84)

Expert in Lingerie The New Shapewear Product The popularity of shapewear has increased in recent years with a 14% annual sales growth rate for Maidenform, which claims a 40% shapewear market share in the United States. Advances in materials and production technologies KRISTINA SHIN have helped produce a more sensuous shapewear style, without the need for boning and lacing, which were essential components of traditional shapewear. This growth has also been driven by media coverage from popular TV series and music videos (e.g. ‘Mad men’ and ‘Lady GaGa’) which have helped make shapewear a must-have fashion item for the younger generation, for whom girdles were undoubtedly garments from their grandparents’ generation. Despite these innovations and improvements in design and function, shapewear can still cause physical and emotional discomfort with many wearers complaining of constant pressure, rolling, slipping, and difficulties slipping into the garments. This has left many consumers unsatisfied, with some regarding the shapewear phenomenon as ‘unhealthy’ a trend as were 19th Century corsets for many. INand ANG 塑內衣產塑內衣在升， Maidenform ，她的塑內衣長 14%，占全塑內衣場的 40%。用先進的材料產技術產塑內衣需的具性。這的有的用，的視劇（如：‘ ’ ‘Lady GaGa’）的，塑內衣成備的時物，無疑祖的。儘在有創改進，塑內衣然會的適。著者怨的有：持，，，入。這者塑內衣利健的，如19 們衣的。 While exploring the reasons behind the increasingly popular shapewear segment, fashion experts and professionals have come to the conclusion that the new products have met the demands of two critical lingerie priorities: comfort and practicality while providing a couture feel with select designs and delicate materials. For Intima Asia, Dr. Kristina Shin has brought her twelve years of experience in the fashion industry to share her concept of Yin and Yang in the shapewear industry and the new lingerie products. Yin and Yang ‘Qi’, made up of two extreme energies – Yin and Yang, is a core Asian philosophy, now gaining substantial popularity in the western world, defines the relationship between matter and change, substance and activity (Hopwood 2004). It can be simply defined 84 陰，“ 這 ”由兩極成–陰，。

Table of Contents for the Digital Edition of Linea Intima Asia - 1st semester 2011

Cover
Contents
GETTING INTIMATE
- With Zhang Jingchu
SHOP SCOUTING WORLDWIDE
- Miau Miau & le Chat Noir
- Lace Lingerie Club
- Linea Intima
- Showtime
NEWER NOTABLES
- Embry
- Lingerie S
- Salute
- Be Chic
- Le Boudoir de Marie
- Forty Winks
TETE A TETE
- Antonio Marras
BRAND NEW
- Valery, Zimmerli, Simone Perele
- Pierre Mantoux, LJT, Empreinte
- Wacoal V Deep, Okumaiko, Wacoal V Deep, Okumaiko, Naila
- Christine Chantilly, Cake Lingerie, Cosabella
- Coup de Barre, Betty Janis, Paris Romance
FASHION
- SS 2011 Fashion Trends
TALENT
- Kelly Isaac
THE GUEST
- Grand Gateway Shopping Center
EVENTS
- Aimer
- Ordifen
- Gujin
- LYCRA® Beauty Fabric Platform
PHOTOSHOOT
- LYCRA® Shaping Beauty
EXPERT
- The Yin and Yang in Lingerie
- China Briefing: China’s Growing Provinces
NETWORK NEWS EXPRESS
- News from the Network Dessous's ten magazines worldwide
EXHIBITION UPDATE
- Interfiliere Hong Kong
CALENDAR
- Major tradeshows from around the world
INTERVIEW
- Lurex
FABRIC NEWS
- Colombo Antonio, Jersey Lomellina, Eurojersey, Carvico, Cifra
FABRIC TRENDS
- SS 2012

Linea Intima Asia - 1st semester 2011