Linea Intima Asia - 1st semester 2011 - (Page 26)

Newer notables CHINESE LINGERIE BRAND AIMER TAKES ONE STEP FURTHER INTO THE WORLD OF INTIMATE APPAREL WITH THE OPENING OF A NEW MULTI-BRAND CHAIN STORE NAMED BECHIC. AFTER THE LAUNCHING OF A STORE IN THE SICHUAN PROVINCE IN JULY 2010, AIMER PLANS ON OPENING15 MORE STORES ACROSS CHINA, INCLUDING SHANGHAI AND BEIJING… “ 慕” 的BECHIC 內衣，著這內衣在內衣向邁進。 2010 7月在月省的，“ 慕” 在各大，包北， 15 BECHIC連鎖連 … Bechic The city of ChengDu, located in the Sichuan Plain in Southwest China, welcomed Aimer’s first Bechic store in the prominent RenHe Landmark Plaza Department Store, which includes. Louis Vuitton and a Gucci store, and is a main target for Chinese shoppers as well as a small foreign clientele, mostly made of Americans. The 430 ft2 store distinguishes itself with the presence of golden mannequins, and a real mixture of oriental and western inspiration. The floor and the furniture’s dark and modern design contrasts with the golden touches hidden on picture frames and decoration pieces. The beachwear and lingerie offer, mainly made of French and Italian brands, is asembled by brand name and color theme, and includes Cavalli, MaxMara, Lise Charmel, Feraud, Rosch, Gideon Oberson as well as the Aimer Group La Clover Brand. The lingerie is showcased in glass and gold cubes and cupboards set throughout the store, backed with spotlights for a greater visibility and organized by product categories. A VIP area is at the disposal of the customers who wish to have a more intimate shopping experience. And to keep the clientele informed and updated, Bechic has a featured section inside the shopping mall’s main catalogue where new products and events will be annouced. 坐的成 “ 慕” BECHIC 。址選在著的地場，如LV, GUCCI 奢的商場。430 的內全用色特，色的地與框物的色成，東文化合獨特。內內衣要大利，按照色陳列。包： Cavalli, MaxMara, LiseCharmel, Feraud, Rosch, Gideon Oberson, 還有慕團的 La Clover. 的璃色全用陳列內衣，按排，的光照效。的 VIP區時向顧的物境。顧時獲最，Bechic還在物的商場內投入戶內外。 Bechic – Chengdu – China 26 Bechic – 成 –

Table of Contents for the Digital Edition of Linea Intima Asia - 1st semester 2011

Cover
Contents
GETTING INTIMATE
- With Zhang Jingchu
SHOP SCOUTING WORLDWIDE
- Miau Miau & le Chat Noir
- Lace Lingerie Club
- Linea Intima
- Showtime
NEWER NOTABLES
- Embry
- Lingerie S
- Salute
- Be Chic
- Le Boudoir de Marie
- Forty Winks
TETE A TETE
- Antonio Marras
BRAND NEW
- Valery, Zimmerli, Simone Perele
- Pierre Mantoux, LJT, Empreinte
- Wacoal V Deep, Okumaiko, Wacoal V Deep, Okumaiko, Naila
- Christine Chantilly, Cake Lingerie, Cosabella
- Coup de Barre, Betty Janis, Paris Romance
FASHION
- SS 2011 Fashion Trends
TALENT
- Kelly Isaac
THE GUEST
- Grand Gateway Shopping Center
EVENTS
- Aimer
- Ordifen
- Gujin
- LYCRA® Beauty Fabric Platform
PHOTOSHOOT
- LYCRA® Shaping Beauty
EXPERT
- The Yin and Yang in Lingerie
- China Briefing: China’s Growing Provinces
NETWORK NEWS EXPRESS
- News from the Network Dessous's ten magazines worldwide
EXHIBITION UPDATE
- Interfiliere Hong Kong
CALENDAR
- Major tradeshows from around the world
INTERVIEW
- Lurex
FABRIC NEWS
- Colombo Antonio, Jersey Lomellina, Eurojersey, Carvico, Cifra
FABRIC TRENDS
- SS 2012

Linea Intima Asia - 1st semester 2011