Linea Intima Asia - 2nd semester 2010 - (Page 64)

Event Aimer’s Grand Opening in Singapore T he Chinese lingerie brand Aimer opened a 1576 ft2 flagship store in Marina Bay Sands, Singapore last July. It is the third Aimer store in the Asian city, as the famous lingerie brand had already opened in VivoCity and Robinson Raffles City in December 2010. The inauguration event was a grand affair, attended by Brand Ambassador Movie Actress Gong Li, with Aimer Group Chairman Zhang Rong Ming. The new store will offer a wide range of Aimer products and La Clover, a high-end line of the Aimer Group, and presents a very diverse selection of items including lingerie, homewear, loungewear, nightwear and swimwear The new store is located in Southeast Asia’s latest entertainment center, a project thought out to be a reference destination overlooking the bay. Marina Bay Sands is an integrated resort, designed by Las Vegas Sands, a hotel and shopping haven where Aimer has found the perfect spot for its next endeavour. The seventeen year old brand Aimer is now a reference brand in Asia and for Zhang Rong Ming, the brand responds to quality-life pursuing women’s “multi-faceted roles in today’s modern society. It is undeniable that women are becoming more sophisticated, desiring to show off their fashion, exquisite and sexy side through all things beautiful, such as sensuous pieces of lingerie.” As for the brand’s ambassador Gong Li, “to have the opportunity to represent Aimer is to believe in the brand and identify with what it stands for. I hope women everywhere will be able to find their inner sense of self and style through its beautiful lingerie and enjoy what Aimer has to offer as much as I do.” A bright future for Aimer, which Intima Asia will keep you updated about. 愛慕新加坡盛大開業中國著名的內衣品牌‘愛慕’於今年7月在新加坡 Marina Bay Sands開立了1576平方尺的旗艦店。這是繼愛慕09年12月在VivoCity和Robinson Raffles City之後所開立的第三家亞洲店。愛慕集團董事長張榮明先生和愛慕品牌大使，影星鞏俐還有眾多嘉賓盛裝出席開業盛典。此家新店將銷售愛慕集團旗下的Aimer 和La Clover 兩個品牌的產品，商品種類有內衣，家居服，休閒服，夜服和泳裝。選擇在這個東南亞最新的娛樂休閒中心開店，還因為Marina Bay Sands是整個海灣一處綜合度假勝地，其中的Las Vegas Sands是間高級酒店兼購物天堂，這正符合愛慕在此發展的要求。已有17年歷史的‘愛慕’現已成為亞洲代表品牌。如張榮明先生所言，“現代社會的女性追求品質生活，通常需要扮演多面角色，‘愛慕’就是為她們而存在的。她們在職場上冷靜知性，但同時又渴望通過一切美麗的事物展現其時尚，精緻，性感的一面。比如一件性感的內衣可以幫到她們。” 品牌形象大使鞏俐認為，“代言‘愛慕’就是相信品牌並且確定品牌所代表的價值。我希望所有女人都能通過美麗的內衣找到內心的自我和風格，如我一樣享受‘愛慕’帶給我的美好感覺。” 祝愿‘愛慕 ’前程似錦。Intima Asia會始終關注他們最新進展。

Table of Contents for the Digital Edition of Linea Intima Asia - 2nd semester 2010

Cover
内容
深度了解 - 莫文蔚
全球名店搜索
- Hanna Hall，尼斯，法國
- Emozioni，卡斯特弗朗哥，意大利
- Nuit Blanche，納沙泰爾，瑞士
- Buttercups，海德拉巴，印度
- 1969，巴黎，法國
名店新貴
- Faire Frou-Frou，洛杉磯，美國
- Rosa Cipria，熱那亞，意大利
- Chic and Cheap，蒙彼利埃，法國
流行時尚
- 圖片拍攝：城市時尚
- 2010-2011秋冬時尚流行趨勢
新品面市
- Jenny Packham
- Aubade, Ritratti
- Elise Anderegg
- Pussycat Dolls, Brooksfield
- Wolford
- Cynthia, LulaLu
- Jean Paul Gaultier
- Elise, Absolutely Pom
- Le Bourget
- Frankie Morello
才華新人 - Marie Cazenvae
特邀嘉賓 - Rouge Amour
活動記事
- 愛慕
- 華歌爾
- 安莉芳
- 黛安芬靈感大賽
- 歐迪芬
- 伊絲艾拉
博覽群會 - 內衣精神
展會資訊
- 巴黎時尚城
- 上海國際時尚內衣展
年曆- 全球主要行業展會
專家話語 - 中國簡報：全球貿易動力站
訪談- 英威達推出塑身內衣平台
獨家專訪- Iluna與佳友國際兩強合作
面料新聞
面料流行趨勢 - 2011-2012秋冬面料流行趨勢

Linea Intima Asia - 2nd semester 2010