Linea Intima Asia - 2nd semester 2010 - (Page 12)

When Arpita Ganesh opened her lingerie store three service to Indian women seeking the expertise the owner acquired over her years ago, she had wanted to provide and upscale, quality years of training with the biggest lingerie brands in Europe. In the city of Hyderabad, also known as the City of Pearls, in the center of India, Buttercups is a refined store that offers the finest lingerie from around the world. From basics and classic styles to avant-garde, sportswear and maternity, Arpita’s store has been a success since it opened, proving that the Indian market was changing and that “women were willing to discuss and spend on lingerie more openly.” The store, recently renovated last October, is spacious and clutterfree, with white tiles and large, flowing curtains. The items are displayed on rails and mannequins. With large, ornamental mirrors, old-fashioned dressers and chairs to welGanesh的初衷是向印度女性消費者提供高 come guests during the 檔內衣和優質服務。她曾歷經數年接受歐洲最知名 regular coffee hours put in 內衣品牌的培訓並深知專賣店主的專業實踐知識。在印度中 place for selected clients, this 心城市海德拉巴（亦名‘珍珠城’），她的Buttercups是銷售世 oriental boudoir is a networking space for lingerie lovers in 界各地名品內衣的精緻專賣店。從基礎內衣與經典款式，到 India and has hosted a number 前衛風格，乃至運動款和孕婦裝，Arpita的店已經成功證明了 of exhibitions and events for 印度內衣市場正在發生變化，而且印度女人開始願意公開討 the launching of new collec論和消費內衣。 tions. To complete her lingerie 去年10月重新裝修的店面在白色瓷磚和絲薄的窗簾裝飾中看 activities, Arpita is thinking of 上去寬敞又盡然有序。貨品擺放在模特身上和貨架上。室內 launching her own label at a 有大面的鏡子，老式梳妝台和座椅。咖啡休閒時段通常被安 lower price point to be able to 排為接待精心挑選的顧客。這間充滿東方閨房情調的專賣店 cater a larger market and 不僅是印度內衣愛好者的交流場所，它亦經常舉辦展覽和新 s p r e a d l i n g e r i e f a s h i o n throughout the country. 品發布活動。為了完善她的內衣事業，Arpita正在考慮開發她自己的內衣商標，以稍低的價格開拓更廣泛的市場並把內衣時尚傳播到全國。 The brands on sale include: 三年前開立她的內衣專賣店時，Arpita 店內品牌： Buttercups- Hyderabad- India Buttercups – 海德拉巴 – 印度 Chantelle, Passionata, Trinny & Susannah, Enell, Emma.Jane & Tan, Braza. 14

Table of Contents for the Digital Edition of Linea Intima Asia - 2nd semester 2010

Cover
内容
深度了解 - 莫文蔚
全球名店搜索
- Hanna Hall，尼斯，法國
- Emozioni，卡斯特弗朗哥，意大利
- Nuit Blanche，納沙泰爾，瑞士
- Buttercups，海德拉巴，印度
- 1969，巴黎，法國
名店新貴
- Faire Frou-Frou，洛杉磯，美國
- Rosa Cipria，熱那亞，意大利
- Chic and Cheap，蒙彼利埃，法國
流行時尚
- 圖片拍攝：城市時尚
- 2010-2011秋冬時尚流行趨勢
新品面市
- Jenny Packham
- Aubade, Ritratti
- Elise Anderegg
- Pussycat Dolls, Brooksfield
- Wolford
- Cynthia, LulaLu
- Jean Paul Gaultier
- Elise, Absolutely Pom
- Le Bourget
- Frankie Morello
才華新人 - Marie Cazenvae
特邀嘉賓 - Rouge Amour
活動記事
- 愛慕
- 華歌爾
- 安莉芳
- 黛安芬靈感大賽
- 歐迪芬
- 伊絲艾拉
博覽群會 - 內衣精神
展會資訊
- 巴黎時尚城
- 上海國際時尚內衣展
年曆- 全球主要行業展會
專家話語 - 中國簡報：全球貿易動力站
訪談- 英威達推出塑身內衣平台
獨家專訪- Iluna與佳友國際兩強合作
面料新聞
面料流行趨勢 - 2011-2012秋冬面料流行趨勢

Linea Intima Asia - 2nd semester 2010