Linea Intima Asia - 2nd semester 2010 - (Page 66)

Event Wacoal China Opens in HangZhou 華歌爾（中國）進駐杭大 T he international Wacoal China brand entered the high-end HangZhou Commercial Center on September 4th and presented, on that occasion, the latest FW 2010 collection among the media and local celebrities. Wacoal, Amphi, and Salute, the three Wacoal China lines, were all represented at the event. A musical background accompanied the fashion show where the FW 2010 collections were presented. Wacoal’s signature this season is a distinguished functional design mixed with a trendy fashion touch, and modern colors for the upcoming season. Chinese emerging star Qi Wei stepped onto the stage to talk about her passion for lingerie and declared that she herself was a loyal Wacoal consumer. “Wearing good lingerie not only helps shape women’s figures, it also brings about self-confidence and beauty from the inside out. 為慶祝華歌爾國際集團下的華歌爾（中國）品牌在時尚地標杭州商業大廈的全新登場，9 月4日華歌爾攜手杭大舉辦了一場2010秋冬內衣新品發布會。杭州當地的時尚媒體和嘉賓受邀與會觀摩。隨著不同的音樂變化，華歌爾（中國）旗下的三品牌Wacoal, Amphi, Salute在秀台上分別展示各自 2010秋冬新款。本季的華歌爾結合時尚元素和流行顏色，主推與眾不同的功能性設計文胸。中國影視歌明星戚薇亦到場，坦言自己一直是華歌爾的忠實顧客，並登台與在場嘉賓分享她的內衣心得 – 好的內衣不僅可以更好地調整女性身體，還能讓女性從內散發出自信和美麗。 66

Table of Contents for the Digital Edition of Linea Intima Asia - 2nd semester 2010

Cover
Contents
GETTING INTIMATE - With Karen Mok
- Libelula, Belo Horizonte, Brazil
SHOP SCOUTING WORLDWIDE
- Hanna Hall, Nice, France
- Emozioni, Castelfranco, Italy
- Nuit Blanche, Neuchatel, Switzerland
- Buttercups, Hyderabad, India
- 1969, Paris, France
NEWER NOTABLES
- Faire Frou-Frou, Los Angeles, USA
- Rosa Cipria, Genoa, Italy
- Dim, Paris, France
- Chic and Cheap, Montpellier, France
FASHION
- Photoshoot: Urban Fashion
- FW 2010-2011 Fashion Trends
BRAND NEW
- Jenny Packham
- Aubade, Ritratti
- Elise Anderegg
- Pussycat Dolls, Brooksfield
- Wolford
- Cynthia, LulaLu
- Jean Paul Gaultier
- Elise, Absolutely Pom
- Le Bourget
- Frankie Morello
TALENT - Marie Cazenvae
THE GUEST - Rouge Amour
EVENTS
- Aimer
- Wacoal
- Embry
- Triumph Inspiration Awards
- Ordifen
- Yiselle
EXHIBITION - Lingerie Spirit
EXHIBITION UPDATE
- Mode City
- Shanghai Mode Lingerie
CALENDAR - Major tradeshows from around the world
EXPERT - China Briefing: The Global Trade Powerhouse
INTERVIEW - Invista Introduces Shapewear Platform
EXCLUSIVE - Iluna and Gayou Join Forces
FABRIC NEWS - Carvico, Eurojersey, Lenzing, Jersey Lomellina, Elastic
FABRIC TRENDS - FW 2011-2012 Fabric Trends

Linea Intima Asia - 2nd semester 2010