Linea Intima Asia - 2nd semester 2010 - (Page 12)

When Arpita Ganesh opened her lingerie store three service to Indian women seeking the expertise the owner acquired over her years ago, she had wanted to provide and upscale, quality years of training with the biggest lingerie brands in Europe. In the city of Hyderabad, also known as the City of Pearls, in the center of India, Buttercups is a refined store that offers the finest lingerie from around the world. From basics and classic styles to avant-garde, sportswear and maternity, Arpita’s store has been a success since it opened, proving that the Indian market was changing and that “women were willing to discuss and spend on lingerie more openly.” The store, recently renovated last October, is spacious and clutterfree, with white tiles and large, flowing curtains. The items are displayed on rails and mannequins. With large, ornamental mirrors, old-fashioned dressers and chairs to welGanesh的初衷是向印度女性消費者提供高 come guests during the 檔內衣和優質服務。她曾歷經數年接受歐洲最知名 regular coffee hours put in 內衣品牌的培訓並深知專賣店主的專業實踐知識。在印度中 place for selected clients, this 心城市海德拉巴（亦名‘珍珠城’），她的Buttercups是銷售世 oriental boudoir is a networking space for lingerie lovers in 界各地名品內衣的精緻專賣店。從基礎內衣與經典款式，到 India and has hosted a number 前衛風格，乃至運動款和孕婦裝，Arpita的店已經成功證明了 of exhibitions and events for 印度內衣市場正在發生變化，而且印度女人開始願意公開討 the launching of new collec論和消費內衣。 tions. To complete her lingerie 去年10月重新裝修的店面在白色瓷磚和絲薄的窗簾裝飾中看 activities, Arpita is thinking of 上去寬敞又盡然有序。貨品擺放在模特身上和貨架上。室內 launching her own label at a 有大面的鏡子，老式梳妝台和座椅。咖啡休閒時段通常被安 lower price point to be able to 排為接待精心挑選的顧客。這間充滿東方閨房情調的專賣店 cater a larger market and 不僅是印度內衣愛好者的交流場所，它亦經常舉辦展覽和新 s p r e a d l i n g e r i e f a s h i o n throughout the country. 品發布活動。為了完善她的內衣事業，Arpita正在考慮開發她自己的內衣商標，以稍低的價格開拓更廣泛的市場並把內衣時尚傳播到全國。 The brands on sale include: 三年前開立她的內衣專賣店時，Arpita 店內品牌： Buttercups- Hyderabad- India Buttercups – 海德拉巴 – 印度 Chantelle, Passionata, Trinny & Susannah, Enell, Emma.Jane & Tan, Braza. 14

Table of Contents for the Digital Edition of Linea Intima Asia - 2nd semester 2010

Cover
Contents
GETTING INTIMATE - With Karen Mok
- Libelula, Belo Horizonte, Brazil
SHOP SCOUTING WORLDWIDE
- Hanna Hall, Nice, France
- Emozioni, Castelfranco, Italy
- Nuit Blanche, Neuchatel, Switzerland
- Buttercups, Hyderabad, India
- 1969, Paris, France
NEWER NOTABLES
- Faire Frou-Frou, Los Angeles, USA
- Rosa Cipria, Genoa, Italy
- Dim, Paris, France
- Chic and Cheap, Montpellier, France
FASHION
- Photoshoot: Urban Fashion
- FW 2010-2011 Fashion Trends
BRAND NEW
- Jenny Packham
- Aubade, Ritratti
- Elise Anderegg
- Pussycat Dolls, Brooksfield
- Wolford
- Cynthia, LulaLu
- Jean Paul Gaultier
- Elise, Absolutely Pom
- Le Bourget
- Frankie Morello
TALENT - Marie Cazenvae
THE GUEST - Rouge Amour
EVENTS
- Aimer
- Wacoal
- Embry
- Triumph Inspiration Awards
- Ordifen
- Yiselle
EXHIBITION - Lingerie Spirit
EXHIBITION UPDATE
- Mode City
- Shanghai Mode Lingerie
CALENDAR - Major tradeshows from around the world
EXPERT - China Briefing: The Global Trade Powerhouse
INTERVIEW - Invista Introduces Shapewear Platform
EXCLUSIVE - Iluna and Gayou Join Forces
FABRIC NEWS - Carvico, Eurojersey, Lenzing, Jersey Lomellina, Elastic
FABRIC TRENDS - FW 2011-2012 Fabric Trends

Linea Intima Asia - 2nd semester 2010