Linea Intima Asia - 1st semester 2010 - (Page 82)

Event Salute Celebrates its Latest Collection Wacoal China proudly presents the latest collection from its luxury line “Salute”, the ultimate lingerie experience for stylish, confident and independent women. The launching party in HangZhou was a resonating success, where celebrities and fashion experts gathered to celebrate Wacoal China’s latest achievement. T o introduce the Salute line’s latest collection, Wacoal China threw a prestigious launching party at the private West Lake Club in HangZhou. The guest list included W acoal’s brand ambassador Ms. Li Xiaoran, VIP clients of the HangZhou Tower (a top class shopping center in the city) as well as local and national media. The location was decorated in black and red to match Salute’s image of “subdued luxury and charm.” Salute’s philosophy thrives to liberate women from a single style and to encourage them to experience the diversity of luxury by constantly re-inventing themselves. The catwalk featured the collection designed to reflect the brand’s promotional creed, “women’s aesthetic intuition”. Salute’s approach to lingerie invites women to find their inner confidence and strength through their fashion choices. Salute’s main feature this year is the 3 dimensional bra, created to enhance women’s breast shape through an unconventional three directional padding design. The individual padding can be placed at the bottom of the bra, on the sides or on top to deepen the cleavage and create a plump shape. The bra’s romantic floral theme dominates the collection with an exquisite lily motif. Wacoal China’s Managing Director, Mr . Y akima Masaaki, joined the lottery following the party, where designers and national celebrities took part, making the night memorable for all who attended.

Table of Contents for the Digital Edition of Linea Intima Asia - 1st semester 2010

Cover
Contents
SHOP SCOUTING WORLDWIDE
- Libelula, Belo Horizonte, Brazil
- Les Nuits Blanches, Paris, France
- Lieblings, Fulda, Germany
- Nosovoski, Dnepropetrovsk, Ukraine
NEWER NOTABLES
- Huit, Singapore
- Apartment C, London, United Kingdom
- Dim, Paris, France
- Promesses, Phnom Penh, Cambodia
- Diesel Planet, Milan, Italy
TETE À TETE - Silvana Armani
EVENTS
- Salute by Wacoal
- Ming Space
- Ilsee
- Femmy Awards
- Lycra
FASHION
- Photoshoot Winter Emotions
- Lingerie Trends SS 2010
BRAND NEW
- Le Boudoir de Marie, Myriam Girard
- DimitySO, Love Love Intimates, Elle Macpherson
- Tallulah Love, JOG, Il Sistema degli Oggetti
- Miss Bikini Luxe, Moments by LingaDore
TALENT
- Virginie Rouffignac
- Eymeric Francois
FABRIC TRENDS - SS 2011 fabric trends
CATWALKS - Fashion Directions SS 2010
BUSINESS
- Cover Story - "Aimer's Success Story"
THE GUEST
EXCLUSIVE - La Perla's New Direction
EXHIBITION UPDATE - Hong Kong Mode Lingerie
MARKET FOCUS- The Asia Comparator
NETWORK EXPRESS
CALENDAR
INTERVIEW - Arnaud Limousin, Brunet International
FABRIC NEWS - Iluna, Lycra Fusion, Sensitive

Linea Intima Asia - 1st semester 2010