Linea Intima Asia - 1st semester 2010 - (Page 100)

Network News FRANCE Intima partners with Aubade express Rome, Milan, Paris, Brussels, Amsterdam, Munich, Dusseldorf, London, Barcelona and Madrid. To celebrate the launching of its Leçon N°100 campaign, Aubade partners with Intima for its professional communication needs. After the publication of Leçon N°99 on the front cover of the January edition of Intima and the Leçon N°100 on the back cover of Intima Défilés, the famous brand organized a big windowdisplay contest for the multi-brand boutiques and a signa ture event in its Parisian store. Not only did Intima publish a page displaying the last Aubade “lesson”, it also supported the brand’s project by offering a free copy of the magazine to all participating boutiques. The partnership will follow through in 2010 with Aubade’s new visual identity on the front cover of Intima! FRANCE Intima at the Mode City Fashion Shows FRANCE The magazine Intima went all out at the last Mode City Tradeshow in Paris. Twice a day, before each show, a video clip displayed the present edition of the magazine in images, an invitation for new readers to discover the magazine. On top of that, 50 front row seats were reserved for the boutiques invited by the magazine. Intima partners with La Perla FRANCE Intima is on TV! MTV filmed the making-of the “Rich and Famous” photo shoot last July for the September issue of Intima! Photographer Bruce Smith and his team were followed by a camera, in a gorgeous mansion near London, for a fashion Intima, and the other Network Dessous magazines, were La Perla’s first official partners for its new brand strategy Over 100 up-sca. led boutiques were invited in the countries where the Network Dessous magazines are present to participate in the different events organized by the Italian brand. This tour gathered 1000 guests altogether, in Bologna,

Table of Contents for the Digital Edition of Linea Intima Asia - 1st semester 2010

Cover
Contents
SHOP SCOUTING WORLDWIDE
- Libelula, Belo Horizonte, Brazil
- Les Nuits Blanches, Paris, France
- Lieblings, Fulda, Germany
- Nosovoski, Dnepropetrovsk, Ukraine
NEWER NOTABLES
- Huit, Singapore
- Apartment C, London, United Kingdom
- Dim, Paris, France
- Promesses, Phnom Penh, Cambodia
- Diesel Planet, Milan, Italy
TETE À TETE - Silvana Armani
EVENTS
- Salute by Wacoal
- Ming Space
- Ilsee
- Femmy Awards
- Lycra
FASHION
- Photoshoot Winter Emotions
- Lingerie Trends SS 2010
BRAND NEW
- Le Boudoir de Marie, Myriam Girard
- DimitySO, Love Love Intimates, Elle Macpherson
- Tallulah Love, JOG, Il Sistema degli Oggetti
- Miss Bikini Luxe, Moments by LingaDore
TALENT
- Virginie Rouffignac
- Eymeric Francois
FABRIC TRENDS - SS 2011 fabric trends
CATWALKS - Fashion Directions SS 2010
BUSINESS
- Cover Story - "Aimer's Success Story"
THE GUEST
EXCLUSIVE - La Perla's New Direction
EXHIBITION UPDATE - Hong Kong Mode Lingerie
MARKET FOCUS- The Asia Comparator
NETWORK EXPRESS
CALENDAR
INTERVIEW - Arnaud Limousin, Brunet International
FABRIC NEWS - Iluna, Lycra Fusion, Sensitive

Linea Intima Asia - 1st semester 2010