INTIMA ASIA – 03/2009 - (Page 54)

Event Italian Legwear Shanghai a touch of excellence Last October Italian Legwear Shanghai brought the excellence of Italian hosiery under the spotlight. With this event 11 companies of the Castel Goffredo area in Italy attracted the attention of key industry players in Shanghai. O 1 rganized by the Centro Servizi Calza in collaboration with the Mantua Chamber of Commerce and the Lombardy Region, Italian Legwear Shanghai saw the participation of 11 hosiery companies of the Castel Goffredo area. The prestigious brands of “Made in Italy” hosiery teamed up to take on an imposing challenge: that of tackling a market which is the world’s number one exporter of hosiery. Italian brands have quality on their side and can rely on the fact that Italy is a top leader in the production and export of a product which is much more than simply hosiery: an item of clothing defined by its history, tradition and exclusive production. Today China represents for Italian companies a market offering the possibility to develop strategic business opportunities based on high fashion products which are particularly appealing to the Chinese consumer. The two-day event took place at the Shanghai Centre Atrium where participants were able to meet with Chinese professionals and business partners to discuss strategic alliances, distribution plans and prospects for future projects in Asia. The event saw the participation of Enzo Lucchini, Vice President of the Lombardy Regional Council, and Ercole Montanari, President of the Mantua Chamber of Commerce, thereby highlighting the partnership between Italian Legwear Shanghai and Italian institutions. The prestigious event also benefited from the support of LYCRA® which has always been a strategic partner of the Castel Goffredo enterprises and which for the occasion collaborated in the catwalk show organized by the brands.

Table of Contents for the Digital Edition of INTIMA ASIA – 03/2009

Cover
SHOP SCOUTING WORLD WIDE
NEWER NOTABLES - Aimer
- Passionata
- Innée
- Printemps
- Harrods
- Victoria’s Secret
- Tayê
RETAIL NEWS
FW 09/10 TRENDS - Baroque Allure
- Red Passion
- Light & Shadow
- Sweet Glamour
- Sensual Skin
LAUNCHING - Parah, R Crescentini
- Hanro, Grenier
EVENT - Ultralingerie
- Italian Legwear
EXCLUSIVE
INTERVIEW
EXHIBITION UPDATE - Hong Kong Mode Lingerie
- A new deal for ingerie trade shows
CALENDAR
NETWORK EXPRESS
EVENT
PROFILE
BUSINESS NEWS - Simone Pérèle, Wolf
- Maglificio Ripa, Solstiss, Tailor
- LYCRA, Eurojersey, Piave Maitex
- Noyon, Muehlmeier
- Swiss Embroiderers, Ricamificio Paolo, Carvico
FABRIC TRENDS

INTIMA ASIA – 03/2009