INTIMA ASIA – 03/2009 - (Page 28)

Retail News launches fetish campaign Private Shop is celebrating spring with a “Lace fetish” campaign in its stores to color collections with the utmost sensuality. With 19 stores located throughout China and Hong Kong the chain’s flagship store is located in the Landmark, Central in Hong Kong and in a sleekly designed interior offers a wide range of high-end European brands including Princesse tam.tam, Lejaby, Simone Pérèle, Aubade, Huit and Chantelle, Ritratti and Andra lingerie as well as swimwear, leisurewear and pyjamas. The lace fetish campaign will give customers the possibility to enjoy the best in a variety of luxury collections come France. Private Shop Brands participating in the campaign include Aubade, Lejaby, Simone Pérèle, and Princesse Tam.Tam. The chain’s campaign is supported by Intima Asia and will see the magazine’s editor in chief’s participation as expert. Chasney Beauty unveils new Hong Kong store A brand new setting for Australian lingerie brand Chasney Beauty’s flagship store in Hong Kong which has relocated to the heart of the financial district for a renovated image with even greater charm. The position, opposite the Luis Vuitton mega store, is highly strategic and has great potential. Located at 12 Pedder Centre the store is housed inside the 70year-old Pedder Building which by Hong Kong stan- dards can be considered “historic”. The 330 ft2 area has a very high ceiling giving it a spacious feel. Playing on femininity and a European style the boutique attracts sophisticated women with a taste for romanticism, as well as many TV and movie celebrities and businesswomen. The brand is also considering the introduction of other brands into the store in the near future. 28

Table of Contents for the Digital Edition of INTIMA ASIA – 03/2009

Cover
SHOP SCOUTING WORLD WIDE
NEWER NOTABLES - Aimer
- Passionata
- Innée
- Printemps
- Harrods
- Victoria’s Secret
- Tayê
RETAIL NEWS
FW 09/10 TRENDS - Baroque Allure
- Red Passion
- Light & Shadow
- Sweet Glamour
- Sensual Skin
LAUNCHING - Parah, R Crescentini
- Hanro, Grenier
EVENT - Ultralingerie
- Italian Legwear
EXCLUSIVE
INTERVIEW
EXHIBITION UPDATE - Hong Kong Mode Lingerie
- A new deal for ingerie trade shows
CALENDAR
NETWORK EXPRESS
EVENT
PROFILE
BUSINESS NEWS - Simone Pérèle, Wolf
- Maglificio Ripa, Solstiss, Tailor
- LYCRA, Eurojersey, Piave Maitex
- Noyon, Muehlmeier
- Swiss Embroiderers, Ricamificio Paolo, Carvico
FABRIC TRENDS

INTIMA ASIA – 03/2009