INTIMA ASIA – 03/2009 - (Page 18)

Newer notables PRESENT IN CHINA FOR OVER 15 YEARS, WOLF – THE NO 2 MARKET LEADER IN FRANCE WITH ITS BRANDS ROSY, BILLET DOUX AND SANS COMPLEXE – IN 2007 TOOK OVER THE SMALL INNÉE MULTIBRAND CHAIN WITH THE AIM OF ESTABLISHING A NETWORK OF DIRECT RETAIL POINTS IN CHINA. THE FIRST BOUTIQUE ON THIS NEW CONCEPT WAS RECENTLY UNVEILED IN GUANGZHOU. Innée Founded in August 2004, since its inception Innée has acted as the standard bearer of major European lingerie brands in China. Currently the chain counts 7 stores in China, 3 in Hong Kong and 1 in Macao, all located in prestigious shopping centers or large department stores. From corsetry to day and night lingerie, swimwear and hosiery Innée provides women in China with a high quality selection including designer brands such as Just Cavalli, or fashionable corsetry brands such as Princesse Tam Tam, Huit, Cotton Club, Chantal Thomass, Implicite, Rosapois, Rosy, Simone Pérèle and Valery. However there is more: Innée believes in continuous investment in its staff, making sure they acquire a total knowledge of the brands carried and are able to satisfy customers’ needs to the fullest as well as give advice on everything from size and fitting to style. The Guangzhou store in southern China was unveiled inside the La Perle shopping center and covers an area of approximately 969 ft2. An additional plus, the store also offers a selection of men’s underwear providing a satisfying shopping experience for everyone. Innée – Guangzhou – China

Table of Contents for the Digital Edition of INTIMA ASIA – 03/2009

Cover
SHOP SCOUTING WORLD WIDE
NEWER NOTABLES - Aimer
- Passionata
- Innée
- Printemps
- Harrods
- Victoria’s Secret
- Tayê
RETAIL NEWS
FW 09/10 TRENDS - Baroque Allure
- Red Passion
- Light & Shadow
- Sweet Glamour
- Sensual Skin
LAUNCHING - Parah, R Crescentini
- Hanro, Grenier
EVENT - Ultralingerie
- Italian Legwear
EXCLUSIVE
INTERVIEW
EXHIBITION UPDATE - Hong Kong Mode Lingerie
- A new deal for ingerie trade shows
CALENDAR
NETWORK EXPRESS
EVENT
PROFILE
BUSINESS NEWS - Simone Pérèle, Wolf
- Maglificio Ripa, Solstiss, Tailor
- LYCRA, Eurojersey, Piave Maitex
- Noyon, Muehlmeier
- Swiss Embroiderers, Ricamificio Paolo, Carvico
FABRIC TRENDS

INTIMA ASIA – 03/2009