ESCP Europe Magazine - N°177 - Mars 2018 - Preview - 40

CAMPUS

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École

The Happiness
& Management Research
Centre in Madrid campus

Charlotte Gaston Breton

ince September 2014, the Madrid
campus of ESCP Europe is leading
the Research Center "Happiness
& Management" with the aim to study
happiness and well-being in the management area under multicultural and multidisciplinary perspectives. It counts with
experts in Human Resource Management,
Marketing and Psychology from ESCP
Europe (Cañibano A., Casanueva C.,
Gabilliet P., Gaston-Breton C. (scientific
director), Heilbrunn B., Kastanakis M.,
Lambert-Pandraud R., Prime N., Tran V.
and Voyer B.) and from leading European
and North American institutions (Bagozzi
R. P., Bastos W., Mukesh M., Nepomuceno
M., Soscia I. and Visconti L.)
The Research Center deals with three
important research areas, which involve
the study of drivers and measures of happiness, as well as the analysis of situations
under which happiness can be increased or
undermined. The fi rst area encompasses
researches focused on transformative

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consumer behavior, employee well-being
and corporate wellness. From an organizational perspective, the purpose of this
stream of research is to understand mainly
how corporations can 1) design experiences able to deliver consumer well-being; 2) implement practices and human
resources in order to promote happy workplaces; 3) foster leaders towards behaviors that promote relationships with their
subordinated based on ethics, morality
and empathy. The second area of research
is focused on happiness and well-being
metrics and considers the multidimensionality that characterizes the measurement of these concepts. Well-being and
happiness can have, on one side, a micro
dimension, when for examples consumers'
preferences, employees' perceptions and,
more in general, individuals' feelings are
considered. On the other side, a macro
dimension of well-being and happiness
is present when groups of people such as
working teams, consumer associations

Madrid campus of ESCP Europe

ESCP Europe Magazine numéro 177 ❙ MARS/AVRIL 2018

and family are analyzed. Finally, the third
stream of research takes into account how
social, cultural, demographic and time
factors can moderate or amplify happiness
and well-being perceptions. In this area,
it is explored how culture, age, gender
and social bounds contribute to increase
well-being states or to reduce happiness
feelings.
The results of those projects are then
transferred to society through workshops
and conferences, publications of books
and papers and through teaching sessions arranged either for executive programs, MBA and MIM programs with
topics related to corporate wellness, total
leadership, optimism and emotions in
team decision-making. All this activity
is updated in the webpage of the research
center: www.happymgmt.eu.
Happy to share your inputs, insights and
ideas for future research projects!
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Cristina Marinelli, Tania Fernandez
et Laure Herold

http://www.happymgmt.eu

Table des matières de la publication ESCP Europe Magazine - N°177 - Mars 2018 - Preview