ESCP Europe Alumni Magazine - n°149 - Juillet/Août 2013 - 25

FoCus

Iris MARIANO (04 MA)

A win-win
situation
As a Product Manager at Immoweb, in Belgium, Iris MARIANO
explains the advantages of Internet in this business. Interview.
Could you describe the activity of your firm
online at any time of the day and the night, refine
and what are your responsibilities?
searches with geo-targeted criteria... all of this is
After 5 years at Google, I was looking for a new
now possible in mobility.
challenge in a smaller company where I could
As the Belgian leader, Immoweb is in a privileged
bring added value and have a bigger impact. I have
position: innovation for us means continuing to
found this opportunity in Belgium, where I have reoffer the best possible service to consumers and
cently joined Immoweb.be as a Product Manager.
agencies.
Founded in 1996, Immoweb is the leading Belgian
online property portal.
What is the added value of your firm in
As a Product Manager, I am responsible for deficomparison with your competitors? And
ning Immoweb’s product portflolio strategy. I fowho are they?
cus on B2B products for Real Estate Actors who
Last November, the German group Axel Springer
are our core clients and for whom online visibility
Digital Classified has acquired the majority of
is crucial. Immoweb provides them with the best
Immoweb. I believe that being part of a larger
possible online solutions to match their visibility
group will help the company to pursue the enorneeds. We offer the largest tarmous growth that has been
geted audience to them while
experienced for more than a
they offer the biggest property
decade.
Today, technology
catalogue to us: it’s a win-win
In Belgium, our main compehelps real estate
situation!
titors are Immo.Vlan.be and
Logic-immo.be. Immoweb has
actors to provide
Why digital business is so
the largest properties databacustomers with real se and the biggest audience.
important nowadays?
Having a digital presence is
time information on Our added value comes
key today for every business.
mainly from the privileged
their catalogue.
Companies have to take advanrelationship established with
tage of digital technologies to
agencies through the years.
give visibility to their activities
15 years ago our sales team
and stay in the race.
was on the road to digitalize
In the property market, Internet allows agencies
agencies’ property ads. Today, technology helps
to reach a larger audience anytime anywhere and
real estate actors to provide customers with real
shorten sale/rent transaction time.
time information on their catalogue.
Working at Google has offered me the opportunity
to drive the digital revolution from the inside. By joiHow do you imagine the future of digital
ning Immoweb, I can have a better understanding
business all over the world?
of the real estate business vertical and its specific
Everything is going digital and mobile. The new
needs and drive the innovation from there too.
trends and services are around social features,
augmented reality, real-time search, personalization
What is the role of innovation in this
thanks to artificial intelligence, semantic web, etc.
economic field of activity?
Our behaviour in accessing information is chanThe property market has tremendously benefited
ging: we want it relevant, at the right time and in
from innovation in the last 10 years. Travel websites
the right place!
●
are the inspirators. Innovation has made real estate
Interviewed by Nicole Gérald
more consumer focused: searching for homes

ESCP Europe Magazine N° 149 - Juillet/Août 2013 -

http://www.Immoweb.be http://www.Logic-immo.be

Table des matières de la publication ESCP Europe Alumni Magazine - n°149 - Juillet/Août 2013

Couverture
Zapping
Sommaire
BUSINESS
Personnalités du mois Cyril ZIMMERMANN (94) : Un avenir prometteur
Focus
L'appel du numérique
E-learning
Innovation, innovation…
Data is gold
Speed and risk
La fin du e-commerce
Photo réussie !
Managing queues
A win-win situation
The fabulous box
A gateway to Brazil
Itinéraires
Changez vos ampoules !
Grands crus
Manger bon, frais et sain
Entretiens
Maroc
Nouvelles technologies
Cloud
NEWS
Vie du réseau
Etienne PREVOST (MSE 94), Directeur du Who's Who in France
Nominations
Alumni Forum 2013
Groupe Centre
Groupe ESCP Europe au Féminin
Groupe Normandie
Groupe Seniors Actifs
Premier week-end de ski
Agenda/Carnet
À lire
Carrière
Réseaux sociaux, nouvel outil de votre carrière
Managing people remotely
Voyages En voiture !
CAMPUS
École Launching a business in the digital area
Fondation Soutenir les nouvelles générations
Vie étudiante
Toutes voiles dehors !
Changeons nous-mêmes l'éducation !
Let's celebrate curiosity!

ESCP Europe Alumni Magazine - n°149 - Juillet/Août 2013