ESCP Europe Alumni Magazine - n°144 - Septembre/Octobre 2012 - (Page 21)
FoCus
Car sharing stays the course
A forward-looking and environmentally friendly solution, car sharing is developing rapidly on both sides of the Rhine. Consultants, Bénédicte de PERETTI and Katharina MAIER, share their points of view.
The car-sharing systems adopted in France and Germany are developing in rather different ways. While it is the government in France who is driving the development of car sharing, in Germany car manufacturers have taken the reins. Without doubt, consumer and mobility trends are evolving. Private ownership of a vehicle is no longer the best solution for many and the hassle of finding a parking spot in cities is forcing consumers to give up their cars and look for alternatives. New forms of mobility Against the backdrop of traditional car rental and carpooling, a system of very short term vehicle rental is developing in urban areas. This service makes it possible to use vehicles wherever and whenever needed, and be billed by the hour and kilometre, paying only for what you use. This is a new market segment, an alternative to taxis, and it is in full boom. Although one might think that the concept began with the launch of Autolib in Paris, car-sharing has actually existed in French cities since 2000 and continues to develop. Our relationship with the car is evolving rapidly, even in Germany where the car would seem to be king. Rather than leaving the market to others, German car manufacturers have in fact partnered with different companies to occupy the market themselves. Increasing number of partnerships BMW, for example, is collaborating with the car rental company, Sixt, and is offering a fleet of over 1,000 BMWs and MINIs to the residents of Munich, Berlin and Dusseldorf. Under the label «DriveNow» the two partners aim to have one million people The nature of car-sharing in Germany is different to the French system, and goes some way to explaining the new craze it has triggered amongst the Germans. The system of reserving and accessing the vehicle is more flexible in Germany -there is no need to go to a pick-up station to find a car, instead you can just locate the nearest car on the internet or via your smart phone and reserve it. After use, the driver can leave the car in any parking space and there’s no need for a key either! Once signed up, you just put your smart phone, driving licence or card on the windscreen to take possession of the vehicle. In Germany there are already more than 262,000 regular users of car-sharing services. In France, experts at Xerfi predict that there will be 130,000 subscribers by 2015. But French manufacturers are beginning to understand that the way in which we consume mobility is evolving and diversifying. Citroën has therefore teamed up with Zilok, the first website for car swapping for individual drivers, with the aim of launching private car-sharing services, to be called Citroën Multicity. ● signed up by 2020 and expect to become the leader in the European market. Entirely electric-run cars will be added to the fleet in the near future. Daimler has also teamed up with Europcar and is offering Smart cars both in European and American cities under the brand «car2go». Other transport players are offering similar services, such as Deutsche Bahn with its brand Flinkster. Proliferation of initiatives Bénédicte de PereTTi
By Bénédicte de PereTTi (eAP 82) & Katharina MAier (10)
Katharina MAier
ESCP Europe Magazine N° 144 - Septembre/Octobre 2012 -
21
Table des matières de la publication ESCP Europe Alumni Magazine - n°144 - Septembre/Octobre 2012
Couverture
Zapping
Sommaire
BUSINESS
Personnalités du mois Jérôme STOLL (80) : Changeons l'automobile
Focus
- Filière en mutation
- L'esprit club
- Triade et émergents
- L'innovation n'attend pas
- En route vers le futur
- Car sharing stays the course
- Entretenir la légende
- Entre rêve et passion
- Des profils internationaux
- Une éternelle émergence
Itinéraires
- Plaisir partagé
- Bon appétit !
- Bien s'entourer
Entretiens
- Audit
- Santé
- Logiciels
- PACA/Conseil
NEWS
Vie du réseau
- Irma PANY, de la Pop Soul ESCPienne
- Bilan d'une première année réussie pour ESCP Europe au Féminin
- Non Profit Organizations & Solidarity : come back réussi
- Normandie
- Promo 57
- Start-ups cherchent prétendants
- Nominations
- La 52 souffle ses 60 bougies !
- Golf : du côté de l'Irlande
- Carnet
Agenda
À lire
Carrière Accepter ses fragilités pour mobiliser ses forces
Voyages Innovators Nation
CAMPUS
École ESCP Europe, c'est aussi une école spécialiste de formation continue
Fondation Le nombre de bourses a doublé !
Vie étudiante
- Cinq étudiants prennent le large !
- Un Automobile Club sur le campus
ESCP Europe Alumni Magazine - n°144 - Septembre/Octobre 2012
ESCP Europe Alumni Magazine - n°144 - Septembre/Octobre 2012 - Couverture (Page 1)
ESCP Europe Alumni Magazine - n°144 - Septembre/Octobre 2012 - Couverture (Page 2)
ESCP Europe Alumni Magazine - n°144 - Septembre/Octobre 2012 - Zapping (Page 3)
ESCP Europe Alumni Magazine - n°144 - Septembre/Octobre 2012 - Zapping (Page 4)
ESCP Europe Alumni Magazine - n°144 - Septembre/Octobre 2012 - Sommaire (Page 5)
ESCP Europe Alumni Magazine - n°144 - Septembre/Octobre 2012 - Sommaire (Page 6)
ESCP Europe Alumni Magazine - n°144 - Septembre/Octobre 2012 - Sommaire (Page 7)
ESCP Europe Alumni Magazine - n°144 - Septembre/Octobre 2012 - Sommaire (Page 8)
ESCP Europe Alumni Magazine - n°144 - Septembre/Octobre 2012 - Sommaire (Page 9)
ESCP Europe Alumni Magazine - n°144 - Septembre/Octobre 2012 - Personnalités du mois Jérôme STOLL (80) : Changeons l'automobile (Page 10)
ESCP Europe Alumni Magazine - n°144 - Septembre/Octobre 2012 - Personnalités du mois Jérôme STOLL (80) : Changeons l'automobile (Page 11)
ESCP Europe Alumni Magazine - n°144 - Septembre/Octobre 2012 - Personnalités du mois Jérôme STOLL (80) : Changeons l'automobile (Page 12)
ESCP Europe Alumni Magazine - n°144 - Septembre/Octobre 2012 - Personnalités du mois Jérôme STOLL (80) : Changeons l'automobile (Page 13)
ESCP Europe Alumni Magazine - n°144 - Septembre/Octobre 2012 - Personnalités du mois Jérôme STOLL (80) : Changeons l'automobile (Page 14)
ESCP Europe Alumni Magazine - n°144 - Septembre/Octobre 2012 - Personnalités du mois Jérôme STOLL (80) : Changeons l'automobile (Page 15)
ESCP Europe Alumni Magazine - n°144 - Septembre/Octobre 2012 - - Filière en mutation (Page 16)
ESCP Europe Alumni Magazine - n°144 - Septembre/Octobre 2012 - - L'esprit club (Page 17)
ESCP Europe Alumni Magazine - n°144 - Septembre/Octobre 2012 - - Triade et émergents (Page 18)
ESCP Europe Alumni Magazine - n°144 - Septembre/Octobre 2012 - - L'innovation n'attend pas (Page 19)
ESCP Europe Alumni Magazine - n°144 - Septembre/Octobre 2012 - - En route vers le futur (Page 20)
ESCP Europe Alumni Magazine - n°144 - Septembre/Octobre 2012 - - Car sharing stays the course (Page 21)
ESCP Europe Alumni Magazine - n°144 - Septembre/Octobre 2012 - - Entretenir la légende (Page 22)
ESCP Europe Alumni Magazine - n°144 - Septembre/Octobre 2012 - - Entre rêve et passion (Page 23)
ESCP Europe Alumni Magazine - n°144 - Septembre/Octobre 2012 - - Des profils internationaux (Page 24)
ESCP Europe Alumni Magazine - n°144 - Septembre/Octobre 2012 - - Une éternelle émergence (Page 25)
ESCP Europe Alumni Magazine - n°144 - Septembre/Octobre 2012 - - Plaisir partagé (Page 26)
ESCP Europe Alumni Magazine - n°144 - Septembre/Octobre 2012 - - Bon appétit ! (Page 27)
ESCP Europe Alumni Magazine - n°144 - Septembre/Octobre 2012 - - Bien s'entourer (Page 28)
ESCP Europe Alumni Magazine - n°144 - Septembre/Octobre 2012 - - Audit (Page 29)
ESCP Europe Alumni Magazine - n°144 - Septembre/Octobre 2012 - - Santé (Page 30)
ESCP Europe Alumni Magazine - n°144 - Septembre/Octobre 2012 - - Santé (Page 31)
ESCP Europe Alumni Magazine - n°144 - Septembre/Octobre 2012 - - Logiciels (Page 32)
ESCP Europe Alumni Magazine - n°144 - Septembre/Octobre 2012 - - Logiciels (Page 33)
ESCP Europe Alumni Magazine - n°144 - Septembre/Octobre 2012 - - PACA/Conseil (Page 34)
ESCP Europe Alumni Magazine - n°144 - Septembre/Octobre 2012 - - PACA/Conseil (Page 35)
ESCP Europe Alumni Magazine - n°144 - Septembre/Octobre 2012 - - Irma PANY, de la Pop Soul ESCPienne (Page 36)
ESCP Europe Alumni Magazine - n°144 - Septembre/Octobre 2012 - - Irma PANY, de la Pop Soul ESCPienne (Page 37)
ESCP Europe Alumni Magazine - n°144 - Septembre/Octobre 2012 - - Irma PANY, de la Pop Soul ESCPienne (Page 38)
ESCP Europe Alumni Magazine - n°144 - Septembre/Octobre 2012 - - Irma PANY, de la Pop Soul ESCPienne (Page 39)
ESCP Europe Alumni Magazine - n°144 - Septembre/Octobre 2012 - - Bilan d'une première année réussie pour ESCP Europe au Féminin (Page 40)
ESCP Europe Alumni Magazine - n°144 - Septembre/Octobre 2012 - - Bilan d'une première année réussie pour ESCP Europe au Féminin (Page 41)
ESCP Europe Alumni Magazine - n°144 - Septembre/Octobre 2012 - - Non Profit Organizations & Solidarity : come back réussi (Page 42)
ESCP Europe Alumni Magazine - n°144 - Septembre/Octobre 2012 - - Promo 57 (Page 43)
ESCP Europe Alumni Magazine - n°144 - Septembre/Octobre 2012 - - Start-ups cherchent prétendants (Page 44)
ESCP Europe Alumni Magazine - n°144 - Septembre/Octobre 2012 - - Nominations (Page 45)
ESCP Europe Alumni Magazine - n°144 - Septembre/Octobre 2012 - - La 52 souffle ses 60 bougies ! (Page 46)
ESCP Europe Alumni Magazine - n°144 - Septembre/Octobre 2012 - - Carnet (Page 47)
ESCP Europe Alumni Magazine - n°144 - Septembre/Octobre 2012 - Agenda (Page 48)
ESCP Europe Alumni Magazine - n°144 - Septembre/Octobre 2012 - À lire (Page 49)
ESCP Europe Alumni Magazine - n°144 - Septembre/Octobre 2012 - Carrière Accepter ses fragilités pour mobiliser ses forces (Page 50)
ESCP Europe Alumni Magazine - n°144 - Septembre/Octobre 2012 - Carrière Accepter ses fragilités pour mobiliser ses forces (Page 51)
ESCP Europe Alumni Magazine - n°144 - Septembre/Octobre 2012 - Voyages Innovators Nation (Page 52)
ESCP Europe Alumni Magazine - n°144 - Septembre/Octobre 2012 - Voyages Innovators Nation (Page 53)
ESCP Europe Alumni Magazine - n°144 - Septembre/Octobre 2012 - Voyages Innovators Nation (Page 54)
ESCP Europe Alumni Magazine - n°144 - Septembre/Octobre 2012 - Voyages Innovators Nation (Page 55)
ESCP Europe Alumni Magazine - n°144 - Septembre/Octobre 2012 - École ESCP Europe, c'est aussi une école spécialiste de formation continue (Page 56)
ESCP Europe Alumni Magazine - n°144 - Septembre/Octobre 2012 - École ESCP Europe, c'est aussi une école spécialiste de formation continue (Page 57)
ESCP Europe Alumni Magazine - n°144 - Septembre/Octobre 2012 - Fondation Le nombre de bourses a doublé ! (Page 58)
ESCP Europe Alumni Magazine - n°144 - Septembre/Octobre 2012 - Fondation Le nombre de bourses a doublé ! (Page 59)
ESCP Europe Alumni Magazine - n°144 - Septembre/Octobre 2012 - - Cinq étudiants prennent le large ! (Page 60)
ESCP Europe Alumni Magazine - n°144 - Septembre/Octobre 2012 - - Un Automobile Club sur le campus (Page 61)
ESCP Europe Alumni Magazine - n°144 - Septembre/Octobre 2012 - - Un Automobile Club sur le campus (Page 62)
ESCP Europe Alumni Magazine - n°144 - Septembre/Octobre 2012 - - Un Automobile Club sur le campus (Page 63)
ESCP Europe Alumni Magazine - n°144 - Septembre/Octobre 2012 - - Un Automobile Club sur le campus (Page 64)
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