Insight: Fragrance Brand, product, company Donna Karan Woman (Estée Lauder Companies) Concept & positioning Plays on theme of the mulitfaceted woman and said to cater to all ages Fragrance type Uses ingredients usually found in men’s fragrances combined with white flowers. Composed by Anne Flipo of IFF Price 50ml EdP: $85 100ml EdP: $115 Gucci Première (P&G Prestige) Plays on idea of Hollywood glamour and inspired by Gucci’s Première couture collection Woody musky scent 30ml EdP: €56 50ml EdP: €80 75ml EdP: €96 Hugo Boss Boss Nuit Pour Femme (P&G Prestige) New scent that aims to boost Hugo Boss’ women’s frgarance business. Inspired by the ‘little black dress’ Top notes of white peach and aldehydes, a heart of jasmine and white flowers and a base of crystal moss and warm woods 30ml EdP: €42 50ml EdP: €58 75ml EdP: €74 Issey Miyake Pleats Please (BPI) First major new women’s scent for Miyake with a youthful appeal. Aims to establish scent as second franchise alongside L’Eau d’Issey Floral with nashi fruit, peony and sweet pea and base of cedar and patchouli by Aurélien Guichard of Givaudan 30ml EdT: €45 50ml EdT: €62 100ml EdT: €92 Justin Bieber Girlfriend (Elizabeth Arden) The second fragrance from teen pop star Top notes of mandarin and blackberry, a heart of pink freesia and base of orchid and musk 30ml EdP: $39 50ml EdP: $47 100ml EdP: $63 58 November-December 2012 - N°12 - BW Confidential