BW Confidential - Issue #10 - May/June 2012 - (Page 38)

Insight: Skincare The latest trends New frontiers At look at where skincare is headed by Alissa Demorest A boost of oxygen Skincare items featuring the supposed benefits of oxygen are set to grow in popularity, according to trend watchers. DermalQuench Liquid Lift Advanced Wrinkle treatment (pictured), a best-selling item from doctor-inspired skincare brand Kate Somerville contains PFC Oxygen carriers that are said to supply oxygen to the skin thereby “relaxing” wrinkles and facial muscles and decreasing the appearance of expression lines. Dermacyte, a skincare brand launched in 2010, was inspired by how oxygen was used to treat medical ailments. The brand claims that its Oxycyte carrier technology can transfer dissolved natural oxygen to skin tissues to give a healthier and younger glow. US-based skincare brand Dr Brandt’s Detoxygen Experience is a facial mask formulated with “oxygen spheres” to oxygenate, detoxify, clarify and purify tired, dull, lackluster skin. Oxygen is also a key part of Spanish luxury skincare brand Natura Bissé’s latest skincare treatment—a facial is performed in an air-tight bubble that contains only “pure air”, which the brand says augments the results of its skincare treatments (see p.x). It’s all about delivery More skincare companies are touting their delivery systems rather than the ingredients in their formulas. This is based on the reasoning that with the proper delivery system a product’s formula stays fresher longer both on the shelf and once it has been opened. This trend first began with formulaprotecting airless systems versus the classic jar, but was generally not part of brands’ marketing message. Joyce Avalon, chief merchant at Space NK, confirms that novel delivery systems are set to grow. “There aren’t a ton of new ingredients out there, so it’s now about better delivery systems. Products continue to come out that do a better job with the ingredients they have contained for years as they are now penetrating the skin better,” she explains. Helix D, a new prestige anti-aging brand (see p.74), says that its products are twice as effective as the competition due to the packaging. A dispenser separates the actives from the rest of the ingredients, and the two are mixed only as the user pumps out the product. US brand Beautiblend (pictured) also has a dual-dispensing system and allows the consumer to ‘dial’ the product cap to obtain different doses of the formula. More masks More sophisticated and targeted skincare masks are beginning to crowd the market. New Zealand-based company Abeeco has come out with a mask based on bee venom (pictured). When applied to the skin, the company claims that the formula “fools the skin into thinking it has been lightly stung,” which is said to stimulate the production of collagen and elastin, therefore giving the skin a tighter and smoother effect. Masks are also getting more sophis-ticated in terms of their formats. Wei Beauty’s Golden Root Purifying Mud Mask, for example, includes eight mono-doses of product with a wood-handled brush to apply the mask. There are also more products targeting specific areas, such as French brand Sisley’s Eye Contour Mask and Japanese direct seller DHC’s Revitalizing Moisture Strips for the neck, mouth and eyecontour area. 38 May-June 2012 - N°10 - BW Confidential

Table of Contents for the Digital Edition of BW Confidential - Issue #10 - May/June 2012

Cover
Comment
Contents
Update
- Brand & retail news recap
- Companies on the move
Take note Market facts, figures & trends
Best of BW Highlights from our e-publication
Launches The latest in fragrance, skincare & make-up
Interview Clinique global brand president Lynne Greene
Insight: Skincare
- Category overview
- Retail technology
- Retail viewpoint
- The latest trends
Wellness
- Spas & healthcare
- Spa case studies
Retail
- Inspiration from Apple
- Store concepts
Market watch: China
- Country overview
- Industry viewpoint
- Prestige retailing
- Taobao & the internet
Digital focus Social media strategies
Strategy spotlight Case studies to inspire
Travel retail: Asia Pacific
- Regional overview
- India
- Interview: Delhi Duty Free Services coo Arun Barathi
Radar Six up-and-coming beauty brands
Packaging
- Make-up packs
- Innovation showcase
Last word Metis Insights director Stéphanie Morou

BW Confidential - Issue #10 - May/June 2012