BW Confidential - Issue #6 - May/June 2011 - (Page 5)

Comment 4 avenue de la Marne 92600 Asnières sur Seine France Tel: +33 (0)1 74 63 49 60 Fax: +33 (0)1 53 01 09 79 contact@bwconfidential.com www.bwconfidential.com Subscribe on page 61 Publisher Nicolas Grob Editorial Director Oonagh Phillips ophillips@bwconfidential.com Deputy Editor Alissa Demorest ademorest@bwconfidential.com Travel Retail Editor Kevin Rozario Contributors Tina Clark, Louise Dury, Claire Duffy, Laëtitia Bonnet-Mundschau, Renata Ashcar, Laure Guilbault Art Direction APSC Design Cover art direction: Kaïs Brahmi Marketing Director Nicolas Leclerc nleclerc@bwconfidential.com Subscriptions 1 year: €499/US$699 Price per issue: €125/US$175 subscribe@bwconfidential.com BW Confidential is published by Noon Media 513 746 297 RCS Paris Printed in France by Imprimerie de Champagne Copyright © 2011 All rights reserved. Reproduction in whole or in part without permission is strictly prohibited. Cover image credit: istock More consumers? hat more brands are putting more focus on emerging markets such as China, is hardly surprising. But while major groups boast about adding millions of new consumers in new markets, they are also quietly looking to boost the ranks of users of their products at home. This is mainly through expanding in new selling channels, whether online, TV shopping or in stores that in the past were not deemed appropriate for their brands. After many years of talk, brands are more wholeheartedly implementing multi-channel retailing strategies. After a few years of recession, they have been forced to look in new places for growth and expand beyond what they were used to. Witness the number of prestige brands launching a product exclusively on TV shopping channels before a department-store debut (Lancôme is one of the latest to have done this with TV shopping network HSN) or those testing the waters of pharmacies, drugstores or spas. And that is not to mention the internet, which has opened up a host of new opportunities. Shiseido, for example, announced that it will set up an online virtual mall for beauty and non-beauty brands. The idea is that the group will entice the site’s non-beauty shoppers to its brand thereby extending its reach to new consumers. Online platforms have also begun to attract brick and mortar retailers. US-based drugstore Walgreens is to acquire health and beauty e-tailer Drugstore.com to have access to more online consumers (around three million more), while high-end department store Nordstrom bought flash sale site Hautelook.com to boost its multi-channel strategy. This all sounds positive. One question however, is how much business from new channels will be additional sales from new consumers and how much will be a transfer from traditional stores. Another is that given rising oil prices and the increasing cost of basic goods, will the consumer still want to pay for cosmetics no matter how many places she can buy them from? T BW Confidential est édité par Noon Media SARL 4 avenue de la Marne 92600 Asnières sur Seine Directeur de la publication : Oonagh Phillips Imprimeur : Imprimerie de Champagne ZI Les Franchises 52200 Langres ISSN 2109-3350 Abonnement annuel (4 n°) : 499 € / 699 US$ Prix de vente au numéro : 125 € / 175 US$ Dépôt légal à parution BW Confidential magazine n°6 mai-juin 2011 n° CPPAP 0512 T 90373 Oonagh Phillips Editor in Chief ophillips@bwconfidential.com 5 May-June 2011 - N°6 - BW Confidential http://www.bwconfidential.com http://www.bwconfidential.com http://www.Drugstore.com http://www.Hautelook.com

Table of Contents for the Digital Edition of BW Confidential - Issue #6 - May/June 2011

Cover
Comment
Contents
Update
- Brand & retail news recap
- Digital digest
- Companies on the move
Take note
- Market facts, figures & trends
Best of BW
- Highlights from our e-publication
Launches
- The latest in fragrance, skincare & make-up
Interview
- Puig ceo Marc Puig
Insight: Skincare
- Category overview
- Department store initiatives
- Perfumeries
- The latest trends
Wellness
- Discounting in spas
- Spa case studies
Retail
- New store concepts
Travel retail
- Market analysis: Asia & Middle East
- Chinese travelers
Radar
- Four up-and-coming beauty brands
Market watch: China
- Analysis: country overview
- Industry roundtable
- Prestige retailing
- E-commerce
Packaging
- Decoration techniques
Last word
- LPK Beauty vp group creative director Liz Grubow

BW Confidential - Issue #6 - May/June 2011