BW Confidential - Issue #6 - May/June 2011 - (Page 34)

Insight: Skincare The latest trends From the inside out From super foods and problem-solving products to do-it-yourself skincare blends, BW Confidential looks at where the skincare market is headed by Alissa Demorest Super foods & star ingredients More brands are marketing products based on food ingredients, a trend that is in part a spinoff of the natural movement. According to US-based product development firm Hatch Beauty managing partner Ben Bennett, this foody approach demystifies the complicated list of ingredients that many consumers are unable to understand. Examples include the Yes To company, which started off with the Yes to Carrots range and added Yes to Tomatoes and Yes to Cucumbers. US skincare brand Dr Perricone, which has been positioned as more of a clinical brand also recently got in on the food trend, with the launch of Super (pictured), a line of facial and bodycare products that includes a Super Detox Elixir with watercress and Crinkle Eraser Firming Serum with red algae. Another company, US-based manufacturer, SuperFoodsRx, which sells items ranging from chocolate and pizza on its website has a skincare range boasting ingredients such as pomegranate, grapefruit and oats. Taking this approach one step further, US company Yumé Blush formulates its “edible” lotions and massage oils with mango seed and coconut butters, and since they are meant to be ingested, customers can order the flavor of their choice. In another nod to natural, more skincare brands are launching products based on a single ‘star’ ingredient. Brazilian brand Natura is rolling out its first Harvest line, which will be based on one ingredient for a limited time as it follows the plant’s harvest. The first Harvest line stars the açai berry. On the other end of the scale, Parfums Christian Dior sought to give an extra boost to the main ingredient in skincare, water, by teaming up with up spring water company Icelandic Glacial to use water from its Ölfus Spring site in all of the brand’s skincare products. Multi-taskers Economic constraints and time-pressed consumers have seen more brands come up with two, three or even four-in-one products. In March L’Oréal’s Lancôme brand launched Rénergie Eyes Multiple Lift, a two-in-one item in stacked packaging format: the base houses an anti-aging eye-contour cream and a tinted cream on top is formulated to illuminate the eye area. Retailing at around €75 for 15ml, this item is still more affordable than buying two separate Lancôme eye-contour products. Recently launched skincare brand One Love Organics has based its offer on multi-tasking products. Its hero product, Skin Savior, is a four-in-one cleanser, moisturizer, skin conditioner and massage lotion, while the serum can be used as both an eye-contour cream and lip balm. A multi-functional microfiber shammy was conceived to blot oil, remove make-up, clean the skin and can be washed up to 200 times. Customizing care The DIY trend is catching on in skincare formulation with products that allow consumers to blend a variety of ingredients to get a desired texture or to increase the product’s potency. US-based Completely Bare skincare markets a bottle of exfoliating grains that can be added to the user’s favorite cleanser, allowing her to dose the intensity of ‘scrub’ she wants to use. Shenui Customized BioActive Skincare, meanwhile, allows consumers to create their own Skin Peel by selecting from “bioactive” ingredients on the brand’s website. A list of 30 ingredients includes Wakame extract and hyuralonic acid, and each is categorized by function: moisturizing, regenerating, anti-oily and exfoliating. The final process is selecting a fragrance (up to 20 available) for the Skin Peel. 34 May-June 2011 - N°6 - BW Confidential

Table of Contents for the Digital Edition of BW Confidential - Issue #6 - May/June 2011

Cover
Comment
Contents
Update
- Brand & retail news recap
- Digital digest
- Companies on the move
Take note
- Market facts, figures & trends
Best of BW
- Highlights from our e-publication
Launches
- The latest in fragrance, skincare & make-up
Interview
- Puig ceo Marc Puig
Insight: Skincare
- Category overview
- Department store initiatives
- Perfumeries
- The latest trends
Wellness
- Discounting in spas
- Spa case studies
Retail
- New store concepts
Travel retail
- Market analysis: Asia & Middle East
- Chinese travelers
Radar
- Four up-and-coming beauty brands
Market watch: China
- Analysis: country overview
- Industry roundtable
- Prestige retailing
- E-commerce
Packaging
- Decoration techniques
Last word
- LPK Beauty vp group creative director Liz Grubow

BW Confidential - Issue #6 - May/June 2011